Description
Many organizations conduct employee satisfaction surveys, in hopes of better understanding the culture of the workforce, as well as areas of strengths and weaknesses. Creating a well-developed survey instrument assists organizations in collecting data that is timely, relevant, and successfully examines what needs to be analyzed.
For this 2-3 page paper assignment, please do the following:
- Identify an organization that you’d like to work for. Explain why you hope to work for this company and then, provide the following information about this organization:
- Vision/mission
- Strategy
- Product/service
- Business model
- Organizational structure
- Based upon research about this organization, create a survey instrument to measure overall employee satisfaction. Develop survey questions that are quantitative in nature and are easy to understand.
- Once you have completed your survey instrument, provide an explanation, step by step, of why you included the information that you did on the instrument. For example, if you included a section about demographic information, justify your rationale for doing so.
Written Paper
Your paper should be 2-3 pages in length, not including the title and reference pages. Ensure each component of your paper is in a single Word document for submission to the Week 4 Assignments page. Cite any sources in accordance with the CSU-Global Guide to Writing and APA Requirements.
Explanation & Answer
Attached.
SURVEY INSTRUMENT
1
SURVEY INSTRUMENT
STUDENT NAME
UNIVERSITY NAME
11-JUN-18
SURVEY INSTRUMENT
SURVEY INSTRUMENT
2
My organization name is Amazon.
The vision for the company is; To be Earth’s most customer-centric company, where customers can
find and discover anything they might want to buy online while its mission statement is: We
strive to offer our customers the lowest possible prices, the best available selection, and the
utmost convenience.
The Amazon organization has come up with business strategies, which enables it to remain at the
online marketing. Some of these strategies are making sure that they get to the customer
satisfaction of their products rather than outdoing their competitors, They ensure that they are
offering a wide range of different products with their substitutes of which their potential
customers can choose from, They also make sure that they deliver their services as fast as
possible to their customers, therefore, making them efficient and reliable, They keep their costs
low in order for them to keep the prices of their products hence competing favorably in the
market, Finally thy ensure that they are able to convince their customers verbally rather than
advertising using media. (MBE, 2017)
This organization deals with the sale of electronics and cloud computing.
The business model of the organization includes Customer segmentation through which it has no
targeted population and in that, it serves globally in supplying their products. It has to value
proposition through which in terms of pricing, reliability, and convenience, a variety of products
and competition. Amazon has different channels through w...
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