Description
Assignment Steps
Resources: Strategic Planning Outline and Week 3 textbook readings
Conduct an internal and external environmental analysis for your proposed new division and its business model.
Develop a SWOTT Table summarizing your findings. Your environmental analysis should consider, at a minimum, the factors below.
- For each factor, identify the one primary Strength, Weakness, Opportunity, Threat, and Trend, and include it in your table.
- Include the SWOTT table in your submission. Use the Sample SWOTT Table in the Student Materials as a starting point to complete your SWOTT table. For full points, the entire 20x5 matrix must be completed.
- External forces and trends considerations:
- Industry Changes
- Legal and regulatory
- Global
- Economic
- Technological
- Innovation
- Social
- Environmental
- Competitive analysis
- Internal forces and trends considerations:
- Strategy
- Structures
- Processes and systems
- Resources
- Goals
- Strategic capabilities
- Culture
- Technologies
- Innovations
- Intellectual property
- Leadership
- External forces and trends considerations:
Compose a minimum of 1,400-word Synopsis Paper in which you analyze relevant forces and trends from the list above. Your analysis must include the following:
- Identify economic, legal, and regulatory forces and trends.
- Critique how well the organization adapts to change.
- Analyze and explain the supply chain of the new division of the existing business. Share your plans to develop and leverage core competencies and resources within the supply chain in an effort to make a positive impact on the business model and the various stakeholders.
- Discuss the primary internal organizational considerations for the development of a strategic plan.
- Identify the major issues and/or opportunities the company faces based on your analysis.
Format your assignment consistent with APA guidelines. Write the paper in third person voice.
Cite a minimum of two peer-reviewed references.
For this assignment you will be submitting two deliverables:
1) your SWOTT table (Excel spreadsheet)
2) your Synopsis paper described above (Word document)
Explanation & Answer
Attached.
Running head: FORCES AND TRENDS
1
Forces and Trends
Student’s Name
Institutional Affiliation
FORCES AND TRENDS
2
Forces and Trends
Introductions
The new division intends to deal with the production of electric cars and have its market
domain as Poly Cars Company. The car industry market is becoming quite competitive as a
result of the existence of both international and domestic companies. Most of these companies
produce cars of high quality at relatively low prices making the competition even stiffer.
However, companies producing the electric cars have the advantage over the companies
producing gasoline cars since they are few. The car manufacturing industry has become highly
competitive particularly due to the increased need for conservation of the environment which has
necessitated the production of eco-friendly vehicles. Companies such as Tesla Motors Inc. have
tremendously revolutionized the motor vehicle sector by introducing electric cars that do not
contribute to pollution of the environment like gasoline cars do (Karamitsios, 2013).
Nevertheless, there are a number of external factors such as political, economic, social,
technological, legal and environmental factors that affect how the company operates.
Identifying the economic legal, trend and also regulatory trends
There is an economical, legal and regulatory factor that will govern the company.
Currently, there are several policies that stress the manufacturing of environment-friendly cars
(Harvard Business, 2015). Movements such as Green Belt have introduced energy loan policies
with an aim of producing eco-friendly cars. However, some laws do such as franchise act
prohibits companies from selling their products directly to the customers (Harvard business,
2015). Also, tax incentive policies have supported the manufacture of electric vehicles. On the
FORCES AND TRENDS
3
other hand, economic factors, the cost of fuel has risen and a considerable number of people are
considering using more energy-efficient vehicles (Rothaermel & Arthaud-Day, 2015).
Criticizing how the company adapts the change
T...