Description
For this module’s SLP assignment, you will prepare a PowerPoint presentation that presents a strategic analysis based on the resource-based view of the firm. Be sure to review the background material, especially the material on the resource-based view, before beginning the assignment.
Assignment
Consider the company where you currently work or a past employer or a prospective employer for whom you would like to work. If you choose a prospective employer, you will have to identify the company by name and do outside research to prepare your paper. Address the following questions:
- What are two resources, capabilities and/or core competencies that are unique to your company (identify and describe them) that you believe are a source of competitive advantage?
- Are these resources heterogeneous and immobile in keeping with the resource-based view theory of the firm (see Jurevicius (2013)?
- Why could these resources be the source of competitive advantage for your company (use the VBIR analysis as presented in the background readings (e.g., Jurevicius (2013))?
Your presentation should be at least six slides long (not counting title and reference pages) using at least two references from the background material and outside references as needed.
Explanation & Answer
Attached.
Student
Course
Institution
Date
Principles of Strategy
Introduction
The company that I chose for this presentation is Starbucks which has been pride in its
product, quality atmosphere, partnership, alliances and general structure.
The company has been doing everything to ensure that it maintains its customers.
It has several comparative advantages over its competing companies.
It is said that rival companies have to take a lot of time before having the same
reputation as that of Starbucks.
Two resources and capabilities
The two resources of Starbucks are the tangible and intangible ones.
The tangible resources include physical resources, h...
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