Write up a marketing plan

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Business Finance

Description

Write up a marketing plan for concrete block manufacturing company. the plan should be a minimum of 5 pages, 12 font, times new roman. no reference required

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Explanation & Answer

Attached.

1

THE TECHNICAL UNIVERSITY OF KENYA
CIVIL AND CONSTRUCTION ENGINEERING
YEAR 5.1

ADWET CONCRETE MANUFACTURERS LTD
(ACM)
ORGANISATIONAL AND MANAGEMENT PLAN

RASMAS OWINO ODONGO
EECQ/04851/2013S

ORGANISATIONAL PLAN

ENG. RASMAS

2

ORGANISATIONAL AND MANAGEMENT PLAN
3.1 Business manager and qualifications
a. Description of the role of manager and the qualifications
The owner of the business, that is Eng. Rasmas Owino will act as the overall director of the
business. He will have the mandate to ensure that the activities of the company are carried out
as delegated to the various staff through monitoring and consulting with the right chain of
command. He will be at the helm of company’s operations and management to see into it that
the company management is efficient. Additionally, the director will have the responsibility
of creating employees’ friendly work environment where the employees feel a sense of
belonging for increased productivity. Friendly work environment will be achieved by
upholding the dignity of employees, promptly payment of wages and salaries and
introduction of both intrinsic and extrinsic rewards to the employees indiscriminately.
The director is a qualified engineer and CPA (K) graduate who has versed knowledge in
material materials testing and general engineering designs of various structures. The
engineering knowledge will be key in setting standards for manufacture of various
construction blocks that meet the standards set out by universal codes of practice. The verse
accounting knowledge will as well be key to financial operations of the company. The
approach has been taken owing to the limited resources available to the company therefore,
the owner must take active roles until the company stabilizes.
b. The major department in the company
The company will be constituted with a total of four departments;
i. Sales and marketing department
This department will be in charge of selling the company products to the clients. They will
have a responsibility of identifying new markets, best customer relations and offering
services with dignity to customers. The department will as well have clear records of the sales
carried out and will work hand in hand with accounts department for reconciliation of
transaction carried out. The department will champion the identification of new markets
where the company products can be sold. The department will also advise the management
on the marketing strategies that needs to be adopted from time to time to create more
awareness and retain the existing customers.
ii. Operations department
This department will basically be in charge of production of the company products. The
department will have the mandate to produce blocks as per the customer demands and ensure
prompt production and availability of the products. The department will consist of the
technocrats in concrete production, both skilled labour for technical operations and unskilled
labour for manual batching of the concrete.
iii. Accounting department
Accounting depa...


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