Description
1) Select a non-profit organization (e.g., American Red Cross, Salvation Army, etc.) and assess the role of public relations in that non-profit organization. Compare and contrast at least two characteristics between a for-profit organization and a non-profit organization.
2) Select an organization from the United States that conducts business in other countries and assess the impact of global public relations on buyer behavior (hint: Coca-Cola, Disney, McDonald’s, etc.)
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