Social Media Marketing in the News Analysis

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Znloreel11

Writing

Description

Research news media stories and articles on social media.

Identify two news stories or articles that illustrate how consumers behave on social media and how marketers have responded to that behavior.

Cite both articles at the beginning of your paper according to APA formatting guidelines.

Summarize the stories or articles in a 350- to 525-word paper, and include the following:

  • Identify the target audience.
  • Analyze the behavior, event, or opportunity that triggered the plan.
  • Assess whether the marketer's solution met the needs of the target audience.
  • Identify the desired outcome.
  • Determine what social media strategies and tactics were used, and assess whether or not these strategies and tactics were successful.
  • Compare the two stories. What are the commonalities? How do they differ?

Format your paper according to APA guidelines.

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Explanation & Answer

hello, kindly find the attached completed work. Thank You.

Running head: SOCIAL MEDIA MARKETING IN THE NEWS ANALYSIS

Social Media Marketing In the News Analysis
Student’s name
Institutional affiliation
Date

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SOCIAL MEDIA MARKETING IN THE NEWS ANALYSIS

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Social Media Marketing in the News Analysis
The article “The Influence of Social Media Interactions on Consumer–Brand
Relationships: A Three-Country Study of Brand Perceptions and Marketing Behaviors” by
“Hudson, Huang, et al” examines the social media is associated with the relationship of
consumers and the brand. The main audience of this article is business enterprises and companies
which use social media for marketing purposes.
The main issue that triggered this research was that there is little research that is
conducted to examine the relationship between media usage and relationship of customers with
brands. This is despite the fact ...


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