Description
Purpose of Assignment
Students gain experience conducting an internal and external environmental analysis for their proposed new division and its business model. They will also gain valuable experience in conducting a SWOTT analysis for their proposed division.
Assignment Steps
Resources: Strategic Planning Outline and Week 3 textbook readings
Conduct an internal and external environmental analysis for your proposed new division and its business model.
Develop a SWOTT table summarizing your findings. Your environmental analysis should consider, at a minimum, the factors below.
- For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.
- Include the SWOTT table in your submission.
- External forces and trends considerations:
- Industry Changes
- Legal and regulatory
- Global
- Economic
- Technological
- Innovation
- Social
- Environmental
- Competitive analysis
- Internal forces and trends considerations:
- Strategy
- Structures
- Processes and systems
- Resources
- Goals
- Strategic capabilities
- Culture
- Technologies
- Innovations
- Intellectual property
- Leadership
- External forces and trends considerations:
Compose a 1200-1400-word synopsis in which you analyze relevant forces and trends from the list above. Your analysis must include the following:
- Identify economic, legal, and regulatory forces and trends.
- Critique how well the organization adapts to change.
- Analyze and explain the supply chain of the new division of the existing business. Share your plans to develop and leverage core competencies and resources within the supply chain in an effort to make a positive impact on the business model and the various stakeholders.
- Discuss the primary internal organizational considerations for the development of a strategic plan.
- Identify the major issues and/or opportunities the company faces based on your analysis.
Format your assignment consistent with APA guidelines.
** You must have research data to support your analysis.
Click the Assignment Files tab to submit your assignment.
Explanation & Answer
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Running head: MARRIOTT STRATEGIC PLAN
Marriott Strategic Plan
Student’s Name
Institution
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MARRIOTT STRATEGIC PLAN
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Marriott Strategic Plan
Economic, Legal, and Regulatory Forces and Trends
The Marriott International is one of the most successful hotel investments in the
contemporary society with investment interests across the world. Consequently, the company’s
position gives it enough economic leverage to support operations in different countries since
potential sow down within one economy could be significantly improved by the success in another
country. Essentially, the fact that the different subsidiaries within the various countries have a
single executive management implies the existence of support for various investments across the
various markets. Therefore, the chances of economic turmoil in one country adversely affecting
the success of the company are limited.
On the other hand, legal issues are often not of major adverse impact on hotels in the
modern hotel and hospitality industry. In most cases, such investments often improve the appeal
of a particular market as a tourist destination, and the positive reputation by Marriott International
only adds to the chances of a positive legal relation between the business and the various countries
in which the investors would like to set up the business. As long as the investment conforms to the
local laws, then the chances of legal confrontations would be significantly limited. For instance,
some countries do not advocate for public alcohol indulgence, and lack of adherence...