Description
All questions has to be 200 word count with reference.
1.What are important trends in marketing practices? (p. 657)
2.What are the keys to effective internal marketing? (p. 658)
3.How can companies be socially responsible marketers? (p. 663)
4. What tools are available to help companies monitor and improve their marketing activities? (p. 675)
5. What do marketers need to do to succeed in the future? (p. 680)
6. Review the various jobs in the marketing organization. What areas appeal to you and why?
7. In order for companies to be successful, they must practice and implement a holistic marketing approach. Discuss three to five marketing practices companies should implement and maintain to practice a holistic marketing approach?
Explanation & Answer
Question 1Some of the most relevant trends in marketing practices include the evolution towards the use of new marketing media such as social media platforms and e-marketing and the introduction of new, improved, techniques to assess the efficiency of the implemented marketing campaign. In this regard, companies now have the possibility of exactly knowing how many customers have seen an advertisement as long as such advertisement was placed on a website. By tracking the number of visits to the website, the marketer can evaluate whether the implemented marketing campaign has reached a high or low number of customers immediately. In contrast, the marketer needed to wait for any change in the sales of the volume of the company in the past to verify whether or not the implemented marketing strategy had been effective. As a result, marketers can now optimize the marketing campaigns much more efficiently than a few decades ago.Another important trend in marketing practice is the importance that the respect for both the society and the environment have gained on the customers’ evaluation of the different companies. In this regard, the marketer will need to highlight how the company is socially responsible and environmental friendly, as this may attract more customers to the company.Reference: https://www.forbes.com/sites/forbescommunicationscouncil/2018/02/14/12-marketing-trends-to-take-advantage-of-this-year/
Kindly see attached file with the answer to the rest of the questions
Question 1.
Some of the most relevant trends in marketing practices include the evolution towards the use of new
marketing media...
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