option 1:Springdale Shopping survey

User Generated

pbaqn

Mathematics

SCUGLOBAL

Description

i have an assignment due on Wednesday,in statistics critical thinking.All the required information is uploaded and the file name option 1 has all the information which explains everything.Also attached to it will be probability ,coding and option 1.option 1 fie expresses the requirement on how the word documnet should be like and if you look way at the bottom of option 1it shout tell you everything.

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Springdale Shopping Survey* The major shopping areas in the community of Springdale include Springdale Mall, West Mall, and the downtown area on Main Street. A telephone survey has been conducted to identify strengths and weaknesses of these areas and to find out how they fit into the shopping activities of local residents. The 150 respondents were also asked to provide information about themselves and their shopping habits. The data are provided in the file SHOPPING. The variables in the survey were as follows: A. How Often Respondent Shops at Each Area (Variables 1–3) 1. Springdale Mall 6 or more times/wk. 4–5 times/wk. 2–3 times/wk. 1 time/wk. 2–4 times/mo. 0–1 times/mo. 2. Downtown 3. West Mall (1) (2) (3) (4) (5) (6) (1) (2) (3) (4) (5) (6) (1) (2) (3) (4) (5) (6) B. How Much the Respondent Spends during a Trip to Each Area (Variables 4–6) 4. Springdale Mall $200 or more $150–under $200 $100–under $150 $ 50–under $100 $ 25–under $50 $ 15–under $25 less than $15 5. Downtown 6. West Mall (1) (2) (3) (4) (5) (6) (7) (1) (2) (3) (4) (5) (6) (7) 8. Downtown 9. West Mall (5) (4) (3) (2) (1) (5) (4) (3) (2) (1) (1) (2) (3) (4) (5) (6) (7) C. General Attitude toward Each Shopping Area (Variables 7–9) 7. Springdale Mall Like very much Like Neutral Dislike Dislike very much (5) (4) (3) (2) (1) D. Which Shopping Area Best Fits Each Description (Variables 10–17) 10. 11. 12. 13. 14. 15. 16. 17. Easy to return/exchange goods High quality of goods Low prices Good variety of sizes/styles Sales staff helpful/friendly Convenient shopping hours Clean stores and surroundings A lot of bargain sales Springdale Mall Downtown West Mall No Opinion (1) (1) (1) (1) (1) (1) (1) (1) (2) (2) (2) (2) (2) (2) (2) (2) (3) (3) (3) (3) (3) (3) (3) (3) (4) (4) (4) (4) (4) (4) (4) (4) E. Importance of Each Item in Respondent’s Choice of a Shopping Area (Variables 18–25) Not Important 18. 19. 20. 21. 22. 23. 24. 25. Easy to return/exchange goods High quality of goods Low prices Good variety of sizes/styles Sales staff helpful/friendly Convenient shopping hours Clean stores and surroundings A lot of bargain sales (1) (1) (1) (1) (1) (1) (1) (1) (2) (2) (2) (2) (2) (2) (2) (2) Very Important (3) (3) (3) (3) (3) (3) (3) (3) (4) (4) (4) (4) (4) (4) (4) (4) (5) (5) (5) (5) (5) (5) (5) (5) (6) (6) (6) (6) (6) (6) (6) (6) (7) (7) (7) (7) (7) (7) (7) (7) F. Information aboutt the Respondent (Variables 26–30) 26. Gender: (1) = Male (2) = Female 27. Number of years of school completed: (1) = less than 8 years (3) = 12–under 16 years (2) = 8–under 12 years (4) = 16 years or more 28. Marital status: (1) = Married (2) = Single or other 29. Number of people in household: persons 30. Age: years Each respondent in this database is described by 30 variables. As an example of their interpretation, consider row number 1. This corresponds to respondent number 1 and contains the following information. Variable number 6 = 7. The respondent usually spends less than $15 when she shops at West Mall. Variable number 26 = 2. The respondent is a female. 5556774441131111167765667232421 Variable number 1 = 5. The respondent shops at Springdale Mall 2–4 times/month. Variable number 19 = 7. Respondent believes “high quality of goods” is very important in choosing a shopping area. *Source: Materials for this case have been provided courtesy of The Archimedes Group, Indiana, PA. Data are based on actual responses obtained to this subset of the questions included in the survey; town and mall identities have been disguised as well as a number of responses were updated. Option 1: Springdale Shopping Survey Instructions The major shopping areas in the community of Springdale include Springdale Mall, West Mall, and the downtown area on Main Street. A telephone survey has been conducted to identify strengths and weaknesses of these areas and to find out how they fit into the shopping activities of local residents. The 150 respondents were also asked to provide information about themselves and their shopping habits. The data are provided in the file SHOPPING. The variables in the survey can be found in the file CODING. The contingency tables and relative frequency probabilities in this exercise are based on the Springdale Shopping Survey database. Information like that gained from the two parts of this exercise could provide helpful insights into the nature of the respondents, their perceptions, and their spending behaviors. In particular, part 2 focuses on how conditional probabilities related to spending behavior might vary, depending on the gender of the respondent. Note: Be sure to use five (5) decimal places for your probabilities in the report, as some of them will be quite small. Do not convert to percentages as we are interested in probabilities only here. 1. Based on the relative frequencies for responses to each variable, determine the probability that a randomly selected respondent from: A. SPRSPEND [variable 4] spends at least $15 during a trip to Springdale Mall. B. DOWSPEND [variable 5] spends at least $15 during a trip to Downtown. C. WESSPEND [variable 6] spends at least $15 during a trip to West Mall. Comparing the preceding probabilities, rank the areas from strongest to weakest in terms of the amount of money a shopper spends during a typical shopping visit. 2. Based on the relative frequencies for responses to each variable, determine the probability that a randomly selected respondent from: A. BSTQUALI [variable 11] feels that Springdale Mall has the highest-quality goods. B. BSTQUALI [variable 11] feels that Downtown has the highest-quality goods. C. BSTQUALI [variable 11] feels that West Mall has the highest-quality goods. Comparing the preceding probabilities, rank the areas from strongest to weakest in terms of the quality of goods offered. 3. Set up a contingency table for the appropriate variables given, and then determine the following probabilities: A. SPRSPEND and RESPGEND [variables 4 and 26]: Given that the random respondent is a female, what is the probability that she spends at least $15 during a trip to Springdale Mall? Is a male more likely or less likely than a female to spend at least $15 during a visit to this area? B. DOWSPEND and RESPGEND [variables 5 and 26]: Given that the random respondent is a female, what is the probability that she spends at least $15 during a trip to Downtown? Is a male more likely or less likely than a female to spend at least $15 during a visit to this area? C. WESSPEND and RESPGEND [variables 6 and 26]: Given that the random respondent is a female, what is the probability that she spends at least $15 during a trip to West Mall? Is a male more likely or less likely than a female to spend at least $15 during a visit to this area? Based on the preceding probabilities, rank the shopping areas where males and females are most likely to least likely to spend $15 or more during a shopping visit. Paper Requirements Write a report that uses the Written Assignment Requirements under the heading Expectations for CSU-Global Written Assignments found in the CSU-Global Guide to Writing and APA. Items that should be included, at a minimum, are a title page, an introduction, a body which answers the questions posed in the problem, and a conclusion paragraph that addresses your findings and what you have determined from the data and your analysis. As with all written assignments, you should have in-text citations and a reference page. Please include any tables of calculations, calculated values, and graphs associated with this problem in the body of your assignment response. Note: You must submit your Excel file with your report. This will aid in grading with partial credit if errors are found in the report. University/College Professor/Instructor J.W. Blake WWCC K.R. Cunningham R.H. Doughty L.M. Edwards W.H. Greiner I.D. Jackson O.P. Lawson G.F. Nelson A.F. Paul D.K. Raulson T.R. South E.A. Thomas C.F. Viney F.E. Yousef Totals Number Students Taught Graduated Publications 1470 1455 422 2242 1883 923 2261 1899 513 2404 2356 1178 1721 1291 594 1571 1304 391 2869 2209 972 2329 2213 797 2967 2344 961 1467 1408 366 1103 971 291 2300 1978 495 208 206 89 1299 1143 446 EWCC A.D. Blaise I.A. Frank S.D. Gundel P.O. Hogan W.M. Kraft L.I. Luebbers J.H. Nye J.A. O'Dell R.W. Pauly K.G. Ross D.S. Smith J.P. Trost M.M. Wall Totals 849 2750 1927 1368 803 2734 1557 199 1778 1717 460 2156 248 790 2145 1599 1327 731 2379 1246 161 1458 1356 455 1940 226 324 901 416 571 241 1142 461 47 437 570 196 485 77 NWCC D.H. Allen T.G. Black M.A. Carter M.P. Drake J.K. Elmsworth P.T. Grey C.R. Heines D.R. Jones B.M. Keith G.H. Matheson P.R. Neighbors S.T. Orion A.P. Tracey Totals 316 2310 2062 2927 2685 800 1478 2389 2654 1629 2065 1801 2661 259 2148 1567 2810 2443 672 1168 2317 2309 1434 1549 1639 2395 109 1074 752 843 855 195 327 672 670 645 480 721 671 P(Graduated) Rank by P(G) P(Publications) Rank by P(P) P(P|G) Rank by P(P|G) Sum of Ranks Overall Rank A 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 B C D E F SPRIFREQ DOWNFREQ WESTFREQ SPRSPEND DOWSPEND WESSPEND 5 5 5 6 7 7 4 6 6 6 7 7 6 5 6 7 7 7 6 4 6 5 7 7 4 6 3 6 7 6 5 5 4 7 6 7 5 4 5 6 7 7 4 5 4 5 7 7 3 5 2 4 5 7 5 6 6 7 7 7 6 4 6 7 6 7 5 4 5 7 7 7 6 3 5 6 6 7 4 6 5 6 7 7 4 5 2 5 6 7 6 4 6 7 7 7 6 5 6 7 7 7 6 4 5 7 7 7 6 5 6 6 6 7 3 5 6 6 7 7 5 4 5 7 7 7 5 6 5 5 7 7 5 5 5 6 7 7 6 4 3 7 6 7 5 4 6 5 7 6 6 5 5 7 7 7 5 6 6 4 7 7 3 6 5 6 6 7 5 3 2 5 7 6 6 4 5 6 7 7 6 5 6 6 7 7 6 4 4 6 7 7 6 3 4 7 7 7 6 5 5 6 7 7 4 5 6 7 7 7 5 4 5 7 6 7 2 6 4 4 7 5 3 4 5 7 6 7 3 6 5 5 7 5 6 6 5 6 6 7 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 A B C D E F 4 4 6 4 5 5 5 3 4 4 5 2 6 5 3 3 4 2 5 3 1 5 2 1 5 2 4 4 1 4 4 6 4 3 6 4 5 1 1 1 3 6 4 3 6 6 2 2 6 3 6 6 3 2 3 6 5 5 6 6 3 2 5 4 6 6 5 5 4 1 6 6 4 3 5 5 6 3 6 1 5 2 4 4 6 5 6 3 5 5 3 4 2 3 6 2 6 4 5 4 2 4 5 4 2 3 1 3 5 5 3 1 5 2 1 3 1 6 6 2 4 5 3 5 6 7 5 6 6 6 6 5 1 4 3 3 1 5 2 2 5 7 7 1 2 6 7 1 2 3 2 3 4 6 5 7 6 6 2 7 2 7 6 2 7 6 5 5 6 7 6 7 4 1 3 7 7 2 6 2 3 7 4 3 1 6 3 7 7 2 5 5 1 6 5 7 5 3 5 4 5 7 2 2 3 3 3 7 6 7 4 6 7 1 5 2 6 3 2 4 6 2 7 7 6 4 4 3 7 5 3 4 2 3 3 5 3 2 3 6 2 5 6 6 1 4 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 A B C D E F 6 2 6 4 4 4 4 5 4 5 3 6 1 4 2 2 6 6 6 2 2 5 5 6 6 4 5 3 3 2 3 4 5 5 6 3 5 4 5 3 3 2 1 3 3 4 4 4 6 2 2 5 6 4 5 3 5 6 5 4 1 5 4 1 6 6 6 5 5 6 4 5 4 5 3 5 5 4 4 3 4 6 5 2 5 3 3 2 6 5 2 4 1 6 5 2 5 3 6 6 6 4 5 5 5 6 6 5 6 4 4 3 4 4 5 4 6 6 6 5 3 6 5 7 5 6 6 3 3 3 2 7 3 4 5 1 1 5 2 7 4 5 4 7 5 3 4 6 5 7 7 7 5 7 7 7 6 6 7 4 4 6 5 6 7 2 5 7 4 2 4 4 2 6 2 4 5 2 1 7 7 6 6 7 6 5 7 5 6 7 7 7 7 6 7 6 6 7 7 7 5 5 7 5 6 3 1 3 7 1 7 7 2 1 2 4 3 6 6 7 5 7 5 5 6 5 5 4 6 6 6 7 7 5 5 7 7 7 7 7 7 7 5 7 7 7 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 A B C D E F 1 4 4 5 5 5 4 5 3 5 5 2 5 5 5 5 4 1 5 6 2 5 4 6 3 3 6 6 6 5 6 6 5 3 5 5 4 3 6 6 4 5 6 3 5 5 1 5 4 3 3 5 6 4 6 1 6 6 5 6 2 5 3 1 4 6 4 5 3 3 4 6 3 1 2 5 5 4 5 5 4 4 6 4 6 4 5 5 7 4 5 6 7 7 6 5 4 6 7 7 7 4 5 6 7 5 7 7 6 7 4 7 7 6 7 5 7 4 5 7 7 7 6 7 7 7 7 7 6 6 4 7 7 5 7 7 6 6 5 6 7 7 6 6 7 6 5 7 7 7 7 5 6 6 5 7 7 6 4 6 6 7 7 7 6 7 4 5 G 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 H I J K L M SPRILIKE DOWNLIKE WESTLIKE BSTEXCHG BSTQUALI BSTPRICE BSTVARIE 4 4 4 1 1 3 1 5 4 3 1 1 3 1 5 3 4 3 4 4 1 2 4 3 4 2 4 1 3 3 3 1 1 1 1 5 5 3 1 1 3 1 4 2 4 1 1 3 1 4 3 3 2 2 3 1 5 4 4 3 2 3 1 4 4 3 1 1 1 1 3 3 3 4 4 3 1 3 4 3 1 2 3 1 3 4 3 4 1 3 2 3 2 3 4 1 4 1 4 3 4 1 1 3 3 4 3 2 1 1 1 1 4 4 4 4 1 3 1 4 4 3 3 1 3 1 4 4 3 1 2 3 1 4 3 1 1 1 2 1 4 3 2 1 4 4 1 4 3 3 4 1 2 1 5 3 4 1 1 3 1 2 5 4 2 2 2 1 4 3 2 1 1 3 1 4 4 4 1 1 2 1 4 3 3 1 1 3 1 4 4 4 1 1 3 1 4 4 5 1 1 1 1 3 5 3 4 2 3 1 4 4 3 1 1 1 1 4 4 4 4 2 3 1 5 3 3 1 1 3 1 3 3 2 1 1 3 1 4 4 3 4 1 1 1 4 5 4 2 2 2 2 5 3 4 1 1 3 1 4 3 3 1 2 3 1 3 2 1 1 1 4 1 4 4 4 3 2 3 1 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 G H I J K L M 4 5 3 4 4 4 4 5 1 2 1 1 1 5 1 4 1 2 2 1 5 1 3 3 4 2 4 5 4 2 1 4 4 1 3 2 4 4 2 3 2 3 5 5 2 3 4 4 1 3 4 1 1 3 3 4 5 3 2 3 5 1 5 5 2 3 4 1 4 3 2 1 3 1 5 5 2 4 5 4 4 3 4 5 3 4 3 4 3 4 1 4 5 2 2 2 4 2 5 5 4 3 3 1 5 1 5 2 3 4 4 2 3 5 2 2 5 5 3 3 1 5 1 1 1 2 1 2 3 4 4 1 1 2 1 3 4 2 3 2 4 1 3 3 3 2 2 2 1 3 3 4 3 2 3 2 2 2 4 4 1 2 3 3 1 1 2 1 2 1 2 1 3 3 3 1 2 2 2 1 1 1 1 1 4 1 2 3 2 2 1 2 4 1 3 1 3 1 4 2 1 4 1 3 2 3 3 2 3 3 3 4 4 1 3 4 3 2 3 4 1 3 2 1 2 2 4 2 4 2 4 3 3 3 3 3 1 3 3 1 1 3 2 1 1 2 1 1 2 2 2 1 4 1 3 2 1 3 1 4 2 4 3 3 4 3 2 1 2 4 3 1 1 1 2 4 3 1 4 1 2 1 3 4 3 2 4 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 G H I J K L M 4 1 5 2 2 5 3 4 3 4 4 3 1 2 1 4 5 4 5 5 5 4 4 4 4 4 4 5 4 5 4 5 4 5 5 5 5 4 4 4 4 1 1 4 4 2 1 5 5 1 3 3 5 2 3 3 3 4 3 4 3 3 4 3 4 4 2 3 3 3 3 3 4 5 3 4 4 4 4 4 5 3 3 4 5 4 2 5 4 1 4 5 5 1 4 2 2 2 3 3 4 3 3 4 5 4 5 3 1 4 4 1 4 4 3 4 2 2 3 3 2 1 1 2 3 4 1 2 3 2 4 4 4 4 2 2 1 3 4 1 2 3 2 2 4 2 2 1 1 4 4 4 1 1 1 1 3 4 1 1 1 1 1 1 2 3 3 2 4 4 2 4 4 2 2 1 3 2 4 3 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 1 1 1 2 1 1 2 1 4 2 1 4 2 4 4 3 3 1 1 3 2 4 4 1 3 3 3 3 3 3 2 3 3 1 3 3 3 3 1 3 3 1 2 2 3 3 1 3 3 3 3 1 1 3 3 2 2 3 1 3 2 1 4 4 4 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 2 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 G H I J K L M 4 3 5 4 3 4 4 3 3 5 5 5 5 5 4 3 4 4 4 5 5 5 5 1 4 5 5 3 4 3 2 3 4 3 4 4 3 5 4 3 1 3 3 5 4 3 5 4 4 5 4 5 3 3 2 5 1 3 4 3 5 3 4 4 3 2 5 3 4 4 5 3 2 2 4 4 4 5 2 1 4 4 3 3 1 1 1 4 4 4 3 3 1 2 1 1 3 3 3 2 1 4 3 4 1 1 1 2 1 1 4 2 1 1 1 2 4 2 4 1 4 2 2 1 1 1 2 1 1 2 3 1 1 1 1 2 2 2 1 2 3 1 3 3 3 3 3 1 4 2 2 3 3 3 3 2 3 3 3 3 3 3 3 3 1 1 4 3 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 2 1 2 1 1 1 1 1 2 1 1 1 2 N 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 O P Q R S T BSTHELP BSTHOURS BSTCLEAN BSTBARGN IMPEXCH IMPQUALI IMPPRICE 1 1 1 1 6 7 7 2 3 1 3 7 7 7 1 4 1 1 7 7 7 4 1 1 4 6 7 7 1 1 1 2 7 7 7 1 1 1 3 3 7 7 2 1 1 3 4 6 7 4 1 1 3 7 7 7 1 1 4 1 7 5 5 1 1 1 1 7 7 7 2 4 4 3 5 7 7 1 1 1 3 5 6 6 4 1 1 1 7 7 7 4 1 1 2 7 7 7 1 3 1 3 7 7 7 2 1 1 4 1 4 4 4 4 1 3 2 7 7 3 3 1 3 7 7 7 2 2 1 2 7 7 7 1 1 1 2 1 1 1 4 1 1 4 3 4 5 4 1 1 2 6 6 6 1 1 1 1 5 6 7 2 1 1 2 5 6 1 1 1 1 4 5 7 7 2 1 1 1 1 1 1 1 1 1 1 7 7 7 2 1 1 1 7 6 7 4 1 1 3 4 7 7 2 1 4 4 5 7 7 1 1 1 2 5 7 7 4 4 3 3 3 7 7 4 1 1 1 7 7 7 2 1 1 2 5 7 7 2 2 1 2 1 1 7 2 2 1 2 6 7 7 1 1 1 1 7 7 7 1 3 1 1 6 6 7 4 1 1 1 7 7 7 4 3 2 4 7 7 7 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 N O P Q R S T 4 1 2 1 2 2 4 4 4 3 4 1 2 1 1 3 4 2 2 1 3 4 2 3 1 1 4 1 2 1 1 2 1 3 4 1 3 1 1 1 4 1 1 2 1 1 1 1 1 3 4 1 4 3 2 1 4 4 1 4 3 1 3 4 2 4 2 2 1 2 1 3 3 3 4 2 4 4 2 4 4 3 1 1 2 1 1 1 4 1 2 1 3 3 2 2 3 2 1 4 2 3 2 2 3 1 3 4 4 3 4 4 4 3 3 1 1 2 4 2 2 3 4 3 3 2 1 3 2 4 1 1 1 3 4 3 3 2 1 3 2 2 4 2 1 1 3 3 3 3 2 4 3 4 4 3 1 4 4 3 4 4 2 4 4 7 3 6 7 5 1 6 5 4 4 6 5 3 2 7 3 4 7 2 5 7 4 2 5 7 5 2 2 5 4 1 7 1 2 7 2 4 4 1 5 7 7 7 5 6 7 7 7 2 6 7 3 7 2 4 3 3 2 4 7 6 1 2 4 4 7 3 4 4 5 7 1 3 7 2 7 7 5 6 4 1 7 7 7 7 7 7 7 7 1 3 1 3 4 2 7 2 2 4 3 1 1 7 3 6 7 5 5 1 6 3 5 6 2 4 7 1 3 4 2 4 2 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 N O P Q R S T 2 4 3 1 3 3 4 2 4 4 1 3 2 1 4 3 1 1 1 1 2 1 2 1 1 1 1 4 3 1 4 2 2 2 1 2 2 1 1 2 1 1 2 3 2 2 1 2 4 2 3 4 2 4 3 2 1 1 1 1 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 3 1 1 1 4 4 3 1 1 4 1 1 4 4 3 1 4 1 4 4 2 3 1 1 4 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 4 3 3 4 3 3 1 1 4 1 4 4 4 3 1 2 1 3 3 2 3 3 1 3 1 1 3 4 4 4 1 1 2 1 2 3 1 3 1 1 2 5 1 2 2 6 3 2 1 1 4 7 2 4 5 7 5 7 6 4 5 6 2 5 3 5 7 3 5 5 7 7 7 6 5 4 7 7 7 7 4 7 1 1 2 5 7 3 6 5 1 4 3 7 3 4 7 1 6 6 7 3 7 7 7 7 5 7 7 6 7 7 5 7 7 7 7 7 7 7 7 7 6 2 1 7 6 6 3 2 3 7 4 4 1 3 3 4 5 7 6 6 4 5 6 7 7 6 7 7 7 7 4 7 7 7 7 7 5 7 7 6 6 7 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 N O P Q R S T 1 1 1 4 4 1 4 1 4 2 1 1 3 3 3 1 1 1 1 1 1 1 1 2 4 1 3 2 1 1 3 4 4 1 3 4 1 1 3 1 1 3 3 1 1 3 2 1 1 1 1 3 1 1 1 3 1 1 1 4 1 1 1 1 4 1 1 1 1 1 3 1 1 1 1 1 1 1 1 2 4 1 1 2 3 1 1 1 3 2 3 1 1 2 2 3 1 3 3 2 3 3 2 3 1 1 2 3 1 1 3 3 7 6 7 7 1 1 7 7 5 6 7 7 6 2 7 3 7 2 7 6 7 7 5 7 7 3 3 7 7 7 7 7 4 1 5 7 3 7 7 7 6 6 6 5 6 7 7 7 7 7 7 7 7 4 7 7 3 7 7 7 5 7 7 7 4 7 7 5 7 7 7 6 7 7 7 7 7 4 7 7 7 5 7 4 U 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 V W X Y Z AA IMPVARIE IMPHELP IMPHOURS IMPCLEAN IMPBARGN RESPGEND RESPEDUC 6 5 6 6 7 2 3 7 7 7 7 6 2 3 5 4 5 3 7 1 3 6 6 5 6 7 2 3 7 7 7 7 7 2 3 6 5 6 5 6 2 3 5 3 6 4 5 2 1 6 7 7 7 7 2 3 7 6 7 7 6 1 4 7 7 7 7 7 2 4 5 5 4 4 5 2 3 5 5 6 6 7 2 1 6 4 4 6 5 2 3 7 7 7 5 6 2 3 6 4 6 3 6 1 3 6 2 3 4 1 1 3 6 4 3 3 6 2 4 7 4 4 3 6 2 3 7 5 6 6 5 2 3 1 1 1 1 1 2 3 4 6 4 4 5 1 4 6 5 7 6 7 1 4 7 2 5 3 6 2 3 1 6 1 6 5 1 3 6 6 5 6 7 2 3 2 3 2 4 3 1 3 5 5 4 7 4 1 3 6 6 6 5 6 1 3 5 5 7 7 7 1 3 6 4 2 3 5 2 3 5 5 4 4 5 1 3 6 7 6 6 6 2 3 7 7 7 5 7 2 3 7 6 5 5 6 2 3 7 6 7 2 7 2 3 6 6 3 5 6 1 3 7 7 7 7 4 2 3 3 5 5 7 4 1 4 7 4 7 7 7 2 4 7 4 7 7 7 2 2 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 U V W X Y Z AA 5 5 3 6 6 6 5 6 1 6 7 1 7 6 6 4 6 4 7 7 3 7 2 6 3 2 2 7 5 3 7 6 1 1 3 1 2 1 4 1 3 4 3 1 4 7 5 3 6 1 1 2 6 7 1 6 7 6 7 4 2 6 5 3 3 3 1 5 7 2 2 6 1 3 1 7 5 1 2 3 1 1 6 5 2 6 6 7 3 5 3 5 6 3 5 4 2 1 4 3 5 4 2 2 5 7 3 3 7 4 7 6 3 1 7 4 6 4 7 1 7 1 3 4 5 3 5 7 6 3 7 4 3 7 7 2 6 2 4 3 3 4 7 7 7 7 3 7 4 7 2 4 7 4 1 6 6 4 1 6 5 2 2 3 7 4 7 5 5 7 5 7 4 2 1 2 5 3 6 6 1 7 5 4 7 5 2 6 5 5 6 1 3 1 3 2 1 7 7 7 3 5 2 3 7 2 2 1 2 1 2 1 2 2 2 2 1 2 2 1 1 2 1 2 1 1 1 2 2 1 2 1 1 1 2 1 2 2 2 1 2 2 1 1 2 2 2 4 4 3 3 4 4 2 1 2 2 2 2 3 1 3 2 2 3 1 3 1 4 1 1 1 1 1 4 3 2 2 4 2 2 3 1 3 4 4 1 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 U V W X Y Z AA 3 1 6 3 2 2 4 7 1 3 6 2 2 4 5 7 7 7 7 3 7 7 6 6 5 5 6 4 6 4 5 7 6 7 4 7 4 7 5 7 7 2 3 7 2 7 2 2 3 5 6 1 7 4 2 7 3 7 6 6 1 6 5 4 2 3 6 7 4 7 7 6 7 6 7 3 6 1 6 7 5 7 1 2 5 6 7 2 3 6 7 6 3 5 2 1 1 6 7 6 6 1 6 3 6 5 4 6 5 7 5 6 6 7 6 5 6 7 7 7 6 7 6 2 6 7 3 3 6 3 6 7 6 5 3 1 6 4 4 6 6 7 1 6 6 5 5 5 7 6 6 5 7 6 7 6 5 4 7 2 7 7 6 5 5 3 3 6 3 7 5 7 1 6 1 3 7 2 4 5 7 6 6 4 6 6 7 5 7 5 6 7 6 1 6 5 6 4 6 5 7 4 7 6 6 1 1 2 1 2 1 1 1 1 2 2 2 2 2 1 1 1 2 2 2 2 2 2 2 2 2 1 1 1 1 1 2 1 2 1 1 1 2 2 2 1 1 1 2 1 1 4 1 2 4 2 2 1 1 4 3 3 1 2 2 3 2 2 3 2 2 2 2 4 3 4 3 2 3 3 3 4 2 4 2 3 4 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 U V W X Y Z AA 7 6 7 7 3 6 7 7 4 5 6 6 5 5 5 3 5 6 5 6 6 7 5 1 7 5 7 5 7 4 7 7 5 6 7 7 5 7 5 6 5 4 6 3 4 1 5 6 7 7 5 1 7 4 6 7 7 6 6 7 5 3 4 6 7 1 7 6 6 3 6 7 5 4 5 6 7 7 6 1 6 4 7 6 7 4 7 7 3 6 7 6 7 4 7 6 4 5 5 7 4 1 5 3 7 7 5 7 6 6 2 4 5 7 7 7 5 4 6 6 4 5 7 6 4 6 7 6 6 2 7 5 6 4 7 7 5 5 7 3 1 2 2 2 1 1 2 1 2 2 2 2 2 2 1 1 2 2 2 2 1 2 2 2 2 1 1 2 4 4 1 4 4 4 2 4 3 3 4 2 3 3 2 3 3 3 3 3 2 4 2 4 4 2 3 2 AB 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 AC AD RESPMARI RESPHOUS RESPAGE 2 4 21 2 5 21 2 5 18 2 7 20 2 4 19 2 2 19 2 4 19 2 1 20 2 2 44 2 3 29 2 4 20 2 6 17 2 5 19 2 4 20 2 4 21 1 1 20 2 1 23 2 5 18 2 4 20 2 6 17 1 1 24 2 2 21 2 3 19 2 1 18 2 1 20 2 4 19 2 2 21 2 4 19 2 5 21 2 4 20 2 3 19 2 5 21 2 3 19 2 4 19 2 8 18 2 3 28 1 3 41 1 4 37 1 2 24 1 7 49 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 AB AC AD 1 1 2 1 1 1 1 2 2 2 1 2 2 2 1 1 1 2 1 2 1 1 2 2 1 1 1 1 1 1 2 2 2 1 1 2 2 2 2 1 1 3 2 1 6 3 3 4 1 2 5 4 1 2 2 4 1 1 5 1 4 6 4 4 1 4 5 3 2 3 3 4 4 1 4 5 5 7 7 4 1 5 37 24 22 40 46 32 36 70 21 33 39 28 80 17 38 65 43 76 47 66 71 48 24 76 63 33 48 66 42 29 79 80 77 67 28 78 31 44 54 19 66 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 AB AC AD 1 2 2 2 1 1 2 2 1 2 2 2 2 2 2 1 1 1 2 2 1 2 1 2 2 1 2 1 2 2 2 1 2 1 2 1 2 2 1 2 2 6 1 4 3 1 1 6 2 2 2 2 2 7 1 4 3 3 2 3 2 4 2 4 1 1 4 1 3 3 1 1 2 1 4 6 6 3 1 7 5 3 61 49 64 79 55 64 53 63 51 35 52 51 40 40 43 30 35 24 31 26 27 18 29 66 20 27 22 25 19 21 65 66 24 32 20 59 27 27 42 21 28 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 AB AC AD 2 2 1 2 1 2 1 1 1 1 1 2 2 2 1 1 1 2 1 2 1 2 1 1 1 1 1 1 1 1 2 1 2 1 5 4 5 2 4 4 1 4 5 4 4 1 6 2 2 1 3 7 3 6 3 6 28 26 36 53 61 25 31 50 35 70 22 25 21 23 39 33 37 18 33 21 65 22 31 53 36 57 33 44
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Filename: springdale shopping case.docx Date: 2018-07-03 22:55 UTC
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Analyzed document
=====================1/5======================
Running head: SPRINGDALE SHOPPING SURVEY 1
Springdale Shopping Survey
(Name)
(Course)
(Date)
=====================2/5======================
SPRINGDALE SHOPPING SURVEY 2
Springdale Shopping Survey
Introduction
Statistics can widely be used in the interpretation of the results obtained from a marketing
survey. In this regard, the present example describes the use of probabilities as an essential tool
in understanding the customer preferences (Burns & Buns, 2014). For this purpose, the analysis
uses the database collecting the responses of 150 randomly selected individuals of the city of
Springdale. This database contains information, among others, of the amount of money spent by
each individual on a regular visit to the three shopping centers in the city and the relative
perception that the individual has about the quality of such shopping centers.
Question 1
According to the analysis of the database carried out, there are 106 people that spend
more than $15 when they go shopping to the Springdale Mall, 81 people that spend more than
$15 when they shop at Downtown, and 79 people that spend more than $15 at West Mall. Since
150 people responded to the survey, the probabilities that a randomly selected person spends
more than $15 at each of the shopping centers are:
( )=106
150 = 0.70667
( )=81
150 = 0.54000
( )=79
150 = 0.52667
The rank of the different shopping centers according to such probabilities would be:
1. Springdale Mall
2. Downtown
3. West Mall
=====================3/5======================
SPRINGDALE SHOPPING SURVEY 3
Question 2
The analysis of the provided information regarding the perception that the different
customers have about the quality of the different shopping malls highlights how the Springdale
Mall is ranked as the highest quality for 79 respondents of the survey, the Downtown mall for 44
respondents, and the West Mall for 12 respondents. Taking these data into account, the
probability that a randomly selected person ranks each of the shopping centers as the one having
the highest quality is:
( )=79
150 = 0.52667
( )=44
150 = 0.29333
( )=12

150 = 0.08000
As in the previous case, the rank of the different shopping centers according to such probabilities
would be:
1. Springdale Mall
2. Downtown
3. West Mall
Question 3
Table 1 summarizes the results obtained from the creation of a contingency table
evaluating how many female and male respondents spent more than $15 on a visit to each of the
three shopping centers.
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SPRINGDALE SHOPPING SURVEY 4
Table 1. Contingency table
Springdale Mall
Downtown
West mall
Male (61)
Spends more: 37
Spends more: 33
Spends more: 27
Spends less: 24
Spends less: 28
Spends less: 34
Female (89)
Spends more: 69
Spends more: 48
Spends more: 52
Spends less: 20
Spends less: 41
Spends less: 37
Taking the data of the contingency table into account the probability that a randomly
selected person spends more than $15 in the West mall assuming that the person is a female is:
( | )=52
89 = 0.58427
On the other hand, the probability that the individual spends more than $15 in the West Mall
assuming that the person is a man is:
( | )=27
61 = 0.44262
Conclusion
The exer...


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