Case 2 Bhd

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furvynpva

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Health Medical

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Read Chapter 6, Section 2 and Chapter 7, Section 8 of the Community Tool Box (i.e., Using Principles of Persuasion and Identifying and Analyzing Stakeholders and Their Interests) and, after doing so, write a four-page paper in which you describe the steps you will take to achieve “buy-in” from teachers and all other stakeholders in this initiative. Your paper should specify clearly:

Primary, secondary, and key stakeholders in this potential partnership
Three principles of persuasion most relevant to the above scenario

Your strategy is to engage all stakeholders over the course of this initiative (i.e., from conceptualization, to grant seeking, to project implementation, through evaluation and refinement).

Length: 4 pages typed, double-spaced.

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Module 2 - Case MOBILIZING SUPPORT FOR HEALTH EDUCATION PROGRAMS Assignment Overview You are a health educator for a local children’s hospital that wishes to partner with schools in the area on an initiative to encourage healthier eating habits among students and staff alike. A visit to a local school site to explore partnership reveals that teachers and staff may be reluctant to make changes to their own eating habits. For example, when asked (during an impromptu meeting with a small group of teachers) about her willingness to replace existing vending machine options with healthier ones, one teacher remarked, “Now you’re going after my soda and cookies. What’ll it be next?” Her colleagues appear to agree with her on this. Case Assignment Read Chapter 6, Section 2 and Chapter 7, Section 8 of the Community Tool Box (i.e., Using Principles of Persuasion and Identifying and Analyzing Stakeholders and Their Interests) and, after doing so, write a four-page paper in which you describe the steps you will take to achieve “buy-in” from teachers and all other stakeholders in this initiative. Your paper should specify clearly: • • Primary, secondary, and key stakeholders in this potential partnership Three principles of persuasion most relevant to the above scenario Your strategy is to engage all stakeholders over the course of this initiative (i.e., from conceptualization, to grant seeking, to project implementation, through evaluation and refinement). Length: 4 pages typed, double-spaced. Assignment Expectations Assessment and Grading: Your paper will be assessed based on the performance assessment rubric that is linked within the course. Review it before you begin working on the assignment. Your submission should meet the guidelines on file format, in-text citations and references, scholarly sources, scholarly writing, and use of direct quotes noted under Module 1 Assignment Expectations. Module 2 - Background MOBILIZING SUPPORT FOR HEALTH EDUCATION PROGRAMS Required Reading University of Kansas (2011). The community tool box. Part C –Promoting interest and participation in initiatives: Chapter 6, Section 2-Using principles of persuasion. Retrieved from http://ctb.ku.edu/en/tablecontents/section_1060.aspx University of Kansas (2011). The community tool box. Part C –Promoting interest and participation in initiatives: Chapter 7, Section 8-Identifying and analyzing stakeholders and their interests. Retrieved from http://ctb.ku.edu/en/tablecontents/chapter7_section8.as px Optional Reading University of Kansas (2011). The community tool box. Part G -Implementing promising community interventions: Chapter 21-Enhancing support, incentives, and resources. Retrieved from http://ctb.ku.edu/en/tablecontents/chapter_1021.aspx
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Outline

Introduction
Body
Conclusion
References

Running head: ACHIEVING BUY-IN BY STAKEHOLDERS

Strategies for Achieving ‘Buy-In' from Stakeholders

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ACHIEVING BUY-IN BY STAKEHOLDERS

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Strategies for Achieving ‘Buy-In' from Stakeholders

A successful initiative requires the support of all stakeholders at various levels and in the
different phases of the program be it when seeking grants, implementing the program, or later in
the evaluation stages. Stakeholder characterization and roles vary; however, they can broadly be
described as those are likely to be affected or may have some form of effect on a program, or
those that may be having an interest in a given initiative. Three main categories of stakeholders
do exist, and the difference is in the amount of effect or input that they have on the assigned
program, the primary stakeholders are directly affected by it in a positive or a negative manner,
the secondary stakeholders are the individuals or groups that are indirectly affected by the said
initiative (CTB, 2018 b). Lastly, the key stakeholders can be either directly or indirectly affected
by the said initiative and are essential to the organization, or institution that is engaged in the said
effort (CTB, 2018 b).

To get the different stakeholders on board will ensure that the initiative is successful. An
understanding of who the stakeholders are in the program is the initial step in getting support, it
helps the team get to know the target and in turn, lay out the right approach depending on the
stakeholder group. After understanding the stakeholder it is essential to analyze them, that entail
getting more information on the stakeholder groups. By identifying and analyzing the
stakeholders more information will be made available, it will provide more perspective, and in
general, will ensure that the initiative has better success. Knowing the potential stakeholders is
also crucial to the exercise.

The ...