Description
Select three fast food chains such as, McDonalds, Wendy's, and Burger King. Go online, visit the company websites, and compare the marketing strategies of the three restaurants that you select. In 1-2 pages, discuss the following:
- Who is their target market (think about demographic, cultural, and social factors)?
- What are some of the differences (if any) in the companies' target market?
- In your opinion, what are some of the strategies implemented by each company to help them to successfully reach their target audience?
Be sure to use APA format and include a reference page.
Explanation & Answer
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Running Head: FAST FOOD CHAIN MARKETING STRATEGIES
Fast Food Chain Marketing Strategies
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FAST FOOD CHAIN MARKETING STRATEGIES
Fast Food Chain Marketing Strategies
The food chain promotion managers are responsible for controlling the company’s
marketing activities, which serves the clients and customers. This article examines the
marketing strategies of fast food chains such as Burger King, McDonald, and Wendy. The
article also outlines the target market, the differences in companies’ market targets, and the
strategies that can help the fast food chain companies reach their target audience.
McDonald’s fast food chain uses a marketing strategy; that focuses on offering the
customers low priced food product, to make eating out on a regular basis a...
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