Marketing Plan Analysis

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User Generated

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Gcbjryy

Subject

Writing

Description

Please type the paper in 12 font, Times new roman and a minimum of 2 full pages. Please be as detailed as possible. Please include at least 2 creditable references and please list in APA format free of errors and extra word fillers. Please include page numbers at the bottoms of each page ONLY not the top.

Please center headings and for each indent use 6 spaces instead of a tab.

Please let me know if you have any questions.

Please see below for more detailed instructions on requirements etc.

The assessment instructions is a guide for the paper and please answer each bullet in the paper from the assessment portion of the instructions.

Overview

Analyze the marketing and sales portions of a business plan and provide suggestions for improvement. There is no page limit for this assessment.

Creativity, analysis, and flexibility are necessary for developing and implementing a strong selling plan. In today's fast-paced environment, sales plans are fluid. The ability to critically analyze plans and respond to change is a key skill for today's sales and marketing professionals.

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:

Competency 5: Develop a sales plan.
- Describe components of a company's sales approach.
- Evaluate whether a company's sales plan is effective in relation to a particular marketing context.
- Propose changes to a sales plan.
Competency 6: Evaluate management implications of marketing and sales plans.
- Explain how a sales plan affects the implementation of sales strategies.
Context
There is more than one good organizational structure for a marketing plan (including the sales process). A plan is a road map leading to product or company success. In-depth planning and careful implementation can provide a strong foundation for the sales professional in today's fast-paced environment. It is important to note that sales plans also need to be fluid. This means that during the implementation phases of a plan, changes should be made to react to market conditions, competitors, and other environmental factors.
The Assessment 7 Context document contains important information related to sales activities and the selling process.

Assessment Instructions

Analyze the marketing and sales portions of the Aircraft Equipment Maker Business Plan (linked in the Resources). Provide suggestions for improvement based on your analysis.

Note: This sample business plan from the Bplans Web site features a fictitious organization called Stretch 'r Wings. The Stretch 'r Wings sales approach is described in Sections 5 and 6 of the plan.

Address the following in your analysis:

Describe the components of the organization's sales approach.
Assess the effectiveness of the sales plan for a business in this market, with this marketing mix.
Describe whether or not you think there is enough detail in the business plan to effectively communicate the organization's sales approach.
Assess the management implications of using this sales plan. Explain how this sales plan would affect the implementation of sales strategies in the company.
Suggest additions and changes to the sales plan to make it more comprehensive and to better communicate the sales approach.

Additional Requirements

Written communication: Written communication is free of errors that detract from the overall message.
APA formatting: Resources and citations are formatted according to current APA style and formatting.
Font and font size: Times New Roman, 12 point

Unformatted Attachment Preview

Assessment 7 Context Sales Activities and the Selling Process When was the last time you were really sold something? For most of what we purchase, we buy, but we are not sold. Do you see the distinction? If you go into Wal-Mart, pick a product off the shelf, and take it to the cash register, you are buying. When you go to a PC store and the sales consultant convinces you of the value of a SONY VAIO versus an HP notebook that costs hundreds of dollars less, you have been sold. The classic sales moment occurs when you are sold life insurance at home by a very effective door-to-door insurance agent. There are a number of important issues related to sales:       How does the marketing group communicate to the sales force the underlying message to carry to the customer? How are salespeople selected and trained? How are they motivated, incentivized, or compensated? For whom will the salespeople actually work? How are they managed? Who controls them? How do we get feedback from the customer through the salesperson to the company? Sales activities and processes vary by organization and individual, but generally include prospecting, a pre-approach, an approach, the sales presentation, overcoming objections, closing the sale, and post-sales follow-up. Sound familiar? We have all been on the receiving end of sales presentations throughout our lives. Sales is a part of product and service promotion and takes many forms, from phone prospecting and telemarketing to in-person sales in car showrooms, department and specialty stores, or via online sales pitches and activities. The prospecting function is the process of locating potential customers through research, by cold-calling, working through customer lists, or using methods specific to an industry or company. Evaluating a prospect's needs, feelings, ability to buy, and other factors characterizes the pre-approach process, followed by the actual approach by the salesperson. Much of the process is information-gathering to allow the salesperson to make the right pitch to the consumer that will match the consumer needs with the product or service benefits and features. The presentation of the product must attract and hold a consumer's attention and move him or her toward the possibility of a closing of the sale. If the consumer raises objections, the salesperson must be ready with clear and logical responses to again direct the consumer toward a closing of the sale. Finally, the company support staff, and usually the sales staff, are responsible for follow-up and additional sales later, if appropriate. BUS-FP3030 Assessment 7 Context 1
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Tags: Capella University marketing" Sales' "Marketing Plans" Analysis"