Out of business businesses due to its own marketing strategy

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Business Finance

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In a couple of paragraphs:

Select a company that went out of business in the past five years due to not properly embracing e-commerce and/or digital technology. Examine and explain why the company went out of business based on its marketing strategy. Suggest some marketing strategies the organization could have implemented to stay in business. Support your reasoning with sound and reasonable explanation and research.

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Running head: SEARS HOLDINGS AND ITS MARKETING STRATEGIES THAT LED TO
THEIR FALL
1

Sears Holdings, its Marketing Strategies that led to their Fall and how they can Rover Back
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SEARS HOLDINGS AND ITS MARKETING STRATEGIES THAT LED TO THEIR FALL 2

The Company of Choice: Shears Holdings
Incorporated in 2004 as an integrated retailer, Shears Holding Company is the sears and
Kmart Holding Corporation parent company. It operates through Kmart and Sears Domestic
segments. In 2016, the company registered a disappointing result in Q2 as it remains to
experience in-store foot traffic decline and sales. This paper is, therefore, going to focus on why
sears went out of business due to poor e-commerce and technology approach, examine their
decline based on its marketing strategy, and make suggestions on some of the marketing
strategies Sears could have implemented to stay in business.
Sears legacy department stores and part of the retail industry was trying to adapt, as ecommerce becomes nearly ubiquitous. Compared to competitors like Kohl’s and Target, the
company was unable to fine-tune shifting retail tides. It launches digital tools, which failed to
attract shoppers. In late 2014, Sears stopped reporting e-commerce growth; this was after the
holidays digital falter,...


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