Read the abstract of attached 2 articles and rewrite within 5 sentences only for each article

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ne3mbb1986

Business Finance

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Read the abstract of the attached (2) articles and rewrite a summary within 5 sentences only for each article!

make sure there is only 5 sentences only add the article name above each answer!

See attached file for the selected articles. (Both articles are about Web design and interactive media)

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International Journal of Human-Computer Studies Volume 58, Issue 3, March 2003, Pages 281-305 An empirical study of the effects of interactivity on web user attitude Hock-Hai TeoaLih-BinOh Chunhui Liu a Kwok-KeeWeib a https://www.sciencedirect.com/science/article/pii/S1071581903000089 Abstract Despite the growing attention given to Web usability, little is understood as to what Web design features contribute to Web users’ attitude, a major component of the usability of a Web site. This research investigates the effects of interactivity level on Web user's attitude towards commercial Web sites. It extends existing Web interface design and usability literature by empirically examining the critical roles of interactivity. Three Web sites with different levels of interactivity were compared in a controlled laboratory experiment. Three eighteen-person groups completed each treatment. The independent variable is the incremental levels of interactivity. The dependent variables are satisfaction, effectiveness, efficiency, value, and attitude towards the Web site. Results suggest that increased level of interactivity on a Web site have positive effects on user's perceived satisfaction, effectiveness, efficiency, value, and overall attitude towards a Web site. Implications for Web site designers and researchers are discussed. Journal of Interactive Marketing Volume 26, Issue 4, November 2012, Pages 223-234 Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers' Online Flow Experience Gudavan Noort Hilde A.M.Voorveld Eva A.van Reijmersdal https://www.sciencedirect.com/science/article/pii/S1094996811000776 Abstract Web site interactivity creates numerous opportunities for marketers to persuade online consumers and receives extensive attention in the marketing literature. However, research on cognitive and behavioral responses to web site interactivity is scarce, and more importantly, it does not provide empirical evidence for how interactivity effects can be explained. Therefore, the aim of this study was to investigate the underlying principle that explains the influence of web site interactivity on consumers' cognitive, affective and behavioral responses: online flow, the web site users' complete immersion in an online activity (Hoffman and Novak 2009). In two studies, the hypothesis was tested that a visitor's flow experience in a specific brand web site mediates the effects of interactivity on the number and type (web site vs. product related) of thoughts, on attitudes toward the brand and web site, and on several behavioral intentions. The results provide evidence for the importance of flow in a marketing context, and the notion that the flow experienced on a specific web site is the underlying mechanism by which cognitive, attitudinal, and behavioral responses to an interactive brand web site can be explained. Highlights ► Two experiments reveal that flow experience to a brand web site mediates interactivity effects ► Flow mediates web site interactivity effects on the number of and type of thoughts ► Flow mediates web site interactivity effects on brand and web site attitudes ► Flow mediates web site interactivity effects on revisit and referral intentions ► Flow is an important concept for understanding online marketing effects
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