Description
- Assignment 1: Digital Computer CrimeDue Week 3 and worth 210 pointsWrite a three to four (3-4) page paper in which you:
- Explain the four (4) major categories of computer crimes, and provide at least one (1) example for each.
- Explain the most common forms of digital crime.
- Determine the category of computer crimes or cyber terrorism that presents the greatest overall threat at the present time. Provide a rationale to support your response.
- Summarize the roles and responses that the U.S. government, court systems, and law enforcement agencies in combatting computer crime. Next, suggest one (1) additional way—i.e., one not discussed in the textbook—that the law enforcement agencies can better counteract computer crime.
- Use at least three (3) quality references for this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
- Explain digital crime and digital terrorism activities.
- Describe law enforcement roles and responses.
- Identify information system attacks and countermeasures.
- Describe the criminology of computer crime.
- Use technology and information resources to research issues in information technology in criminal justice.
- Write clearly and concisely about information technology in criminal justice topics using proper writing mechanics and technical style convention.
- By submitting this paper, you agree: (1) that you are submitting your paper to be used and stored as part of the SafeAssign™ services in accordance with the Blackboard Privacy Policy; (2) that your institution may use your paper in accordance with your institution's policies; and (3) that your use of SafeAssign will be without recourse against Blackboard Inc. and its affiliates.
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.
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week 4 course project draft
Please check out the link below for the detailed informationMKTG522_-_Week_4_Course_Project_Assignment.docxYour document s ...
week 4 course project draft
Please check out the link below for the detailed informationMKTG522_-_Week_4_Course_Project_Assignment.docxYour document should include all of the main sections of the plan with headings and subheadings where relevant. Each section should briefly describe the contents that will be included in each section. The purpose of a draft is to enable you to map out your ideas and think through how well your plan fits together. This draft will guide you to successful completion of your final report and PowerPoint. This document should be 1,000–1,500 words. Include sources and present these in APA format.
In this draft, you
should include the following sections that will be in your written report:
Executive Summary (this is written last and is usually one
page long)
A. Introduction
B. IMC Objectives (Quantify)
Identify the brand and the principle
objectives of the campaign and quantify where possible:
·
Attract new customers
·
Retain existing customers
·
Branding objectives
·
Marketing and corporate
objectives
C. Market Analysis
A detailed analysis will provide the
specific details for decision-making:
a)
SWOT
b)
Segmentation
and Targeting
c)
Positioning
d)
Product/Service
e)
Customer
Profile
f)
Marketing
Channels
D. Communications Strategy Plans
Listed here are the typical options
available that form the communications strategy mix – marketers must think
about how they need to match competitors or provide novelty, each strategy
requires a specific objective, a media strategy, a media plan, and a budget. Each
communications strategy (e.g. a traditional media campaign involving a print ad
in a magazine) requires:
·
Specific Objective
·
Media strategy: Big idea,
Message, Copy, Visuals
·
Media Plan: Reach and Frequency
·
Budget: How much will this cost?
a)
Traditional Media
A paid for, mass-mediated, attempt to
persuade, use to build brand identity, this is a big investment:
·
Television, Print and Radio
b) Internet
As advertising
became more expensive and the Internet grew – online communications have become
a cost effective option with the added benefit of being measurable (closed-loop
marketing) – this area has become highly specialized:
·
Search engine optimization
(SEO) strategy: Google AdWords
·
Online advertising: Banners,
reciprocal links
·
Social media: Facebook,
Twitter, YouTube, Pinterest, Instagram…
·
Website
c) Direct Marketing
Direct marketing
evolved from the catalog business, which involved gathering customer
information – this approach is data base driven and is used to send personalized messages either by mail,
phone, email or text messages, inviting a direct response. There is an important
role for direct marketing in branding as it facilitates relationship building
and customer retention. This is becoming integrated into a web campaign. Direct
marketing might include:
·
Post cards
·
Personalized mailings
·
Emails concerning special
offers
·
Newsletters
d) Sales Promotion
Alongside traditional advertising, there are
many options for communicating with customers and building positive
associations with the brand – sales promotion is growing in popularity and can
be incorporated into a direct marketing piece such as a postcard or email.Sales promotion is instant demand stimulation, it creates a
perception of greater value through contests and samples, it compliments the
longer term advertising campaign, it motivates trial use, and encourages larger
purchases or stimulates a repeat purchase.
Sales promotion is helpful when launching new products and new product
samples can be attached to existing brands.
Problems arise because frequent sales promotions alter price perceptions
and encourage consumers to become “deal-prone”. Examples include:
·
Consumers: Coupons, price-off, gift with purchase,
contests, samples, mail sampling, newspaper sampling, on-package sampling,
mobile sampling
·
Trade/Business: Training,
allowances, incentives, trade shows
·
Internet: New opportunities for
contests and trial subscriptions
e) Public
Relations (PR)
PR is a communications function used to promote understanding between
an organization and its various stakeholder groups. PR is a critical
component of brand building and generates publicity for the brand, helps
solidify the public’s opinion of the brand and defines the brand; seamlessly.
Public relations involves:
·
Creating publicity; buzz, viral
messages
·
Building media relations
·
Corporate communication (issues
management, community relations, government relations, industry relations)
·
Building employee relations
·
Maintaining financial/investor
relations
·
Crisis management
·
Image building
·
PR deals with what is difficult
to control; but a company can be prepared
·
PR amplifies the effects of
other communications strategies
The tools of PR
include:
·
Press releases
·
Feature stories
·
Company newsletters
·
Press pack
·
Interviews and press
conferences
·
Sponsored events
To elaborate further on the Communications Strategy Section there
are numerous options; marketers should consider a mix of the following
depending on the problem being addressed – you may wish to provide additional
strategies that you feel are more relevant.
E. Communications Schedule
Using a calendar that covers the timeframe
of the proposed IMC indicates when the specific elements of the communications
strategy mix will occur – including:
·
Launch dates
·
Key events
F. Budget and Evaluation
Develop a list of the planned
communications strategy mix and estimate the costs of each component
G. Conclusions
Summarize and tie the overall plan to the
IMC objectives.
81 pages
Attachment 1 2021 09 02t131939.588
Cryptocurrency is a new trend in the financial sector and global economy caused by the current financial system's transfor ...
Attachment 1 2021 09 02t131939.588
Cryptocurrency is a new trend in the financial sector and global economy caused by the current financial system's transformations. Cryptocurrency has ...
Purdue University Global The Effectiveness of Risk Management Discussion
Visit the Library and read the article below in preparation for your Discussion Board posting.Zwikael, O., & Ahn, M. (2011 ...
Purdue University Global The Effectiveness of Risk Management Discussion
Visit the Library and read the article below in preparation for your Discussion Board posting.Zwikael, O., & Ahn, M. (2011). The effectiveness of risk management: An analysis of project risk planning across industries and countries. Risk Analysis, 31(1), 25-37.How the effective is current risk management practices to reduce project risk? The research in this paper included surveying multinational, multi-industry organizations across differing cultures and business environments. The results of this study indicate that project context (industry and country where a project is executed) significantly impacts perceived levels of project risk, and the intensity of risk management processes. The findings might suggest that risk management moderates the relationship between risk level and project success. Moderate levels of risk management planning are sufficient to reduce the negative effect risk levels have on project success.As a result of reading the paper and drawing from your assigned readings take a position (state your premise) that addresses these techniques and methodologies, supporting your position showing the situation (knowledge), an understanding of the situation (comprehension), and how it applies professionally (application). Then, analyze your premise/position with a cited reference or example showing that you have considered all aspects relating to the implementation of your premise as advantages/disadvantages (analysis).
ITCC 200 AMU Wk 5 Sports Gear & Protective Gear Stressing Sports Safety Discussion
The Scenario:Frederick Jackson, one of the owners of Sports Gear, believes it is important to stress sports safety. He wan ...
ITCC 200 AMU Wk 5 Sports Gear & Protective Gear Stressing Sports Safety Discussion
The Scenario:Frederick Jackson, one of the owners of Sports Gear, believes it is important to stress sports safety. He wants his sales associates to emphasize sports protective gear—such as helmets, padding, and cups—that is available in the retail store.For this assignment, you will need the following files:Sports_Gear protectionGear_PresentationOpen the Sports_Gear_Protection file, and save it as Lastname_Firstname_Sports_GearIn the worksheet, adjust column widths so that all data displays.Apply a style to the titles Set the titles to repeat on all printed pages. Create a chart on a new sheet. Format the chart, using a chart layout and chart style. Rename the sheets containing data. Insert the your name in the footer of all worksheets. Open the file Gear_Presentation, and save the presentation as Lastname_Firstname_Gear_PresentationApply a design theme and variant, and then add appropriate titles to the slides. On Slide 2, convert the bulleted list to a SmartArt object, and apply formatting. Insert a blank slide after Slide 2, and paste the Excel chart as a link. Insert a shape on one of the slides and modify the shape with at least two effects. Insert appropriate text in the shape and create a hyperlink to the Excel workbook. Add a slide transition to all slides. In the Excel worksheet, add a hyperlink to the presentation. In both files, add your name in the footer.
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Most Popular Content
week 4 course project draft
Please check out the link below for the detailed informationMKTG522_-_Week_4_Course_Project_Assignment.docxYour document s ...
week 4 course project draft
Please check out the link below for the detailed informationMKTG522_-_Week_4_Course_Project_Assignment.docxYour document should include all of the main sections of the plan with headings and subheadings where relevant. Each section should briefly describe the contents that will be included in each section. The purpose of a draft is to enable you to map out your ideas and think through how well your plan fits together. This draft will guide you to successful completion of your final report and PowerPoint. This document should be 1,000–1,500 words. Include sources and present these in APA format.
In this draft, you
should include the following sections that will be in your written report:
Executive Summary (this is written last and is usually one
page long)
A. Introduction
B. IMC Objectives (Quantify)
Identify the brand and the principle
objectives of the campaign and quantify where possible:
·
Attract new customers
·
Retain existing customers
·
Branding objectives
·
Marketing and corporate
objectives
C. Market Analysis
A detailed analysis will provide the
specific details for decision-making:
a)
SWOT
b)
Segmentation
and Targeting
c)
Positioning
d)
Product/Service
e)
Customer
Profile
f)
Marketing
Channels
D. Communications Strategy Plans
Listed here are the typical options
available that form the communications strategy mix – marketers must think
about how they need to match competitors or provide novelty, each strategy
requires a specific objective, a media strategy, a media plan, and a budget. Each
communications strategy (e.g. a traditional media campaign involving a print ad
in a magazine) requires:
·
Specific Objective
·
Media strategy: Big idea,
Message, Copy, Visuals
·
Media Plan: Reach and Frequency
·
Budget: How much will this cost?
a)
Traditional Media
A paid for, mass-mediated, attempt to
persuade, use to build brand identity, this is a big investment:
·
Television, Print and Radio
b) Internet
As advertising
became more expensive and the Internet grew – online communications have become
a cost effective option with the added benefit of being measurable (closed-loop
marketing) – this area has become highly specialized:
·
Search engine optimization
(SEO) strategy: Google AdWords
·
Online advertising: Banners,
reciprocal links
·
Social media: Facebook,
Twitter, YouTube, Pinterest, Instagram…
·
Website
c) Direct Marketing
Direct marketing
evolved from the catalog business, which involved gathering customer
information – this approach is data base driven and is used to send personalized messages either by mail,
phone, email or text messages, inviting a direct response. There is an important
role for direct marketing in branding as it facilitates relationship building
and customer retention. This is becoming integrated into a web campaign. Direct
marketing might include:
·
Post cards
·
Personalized mailings
·
Emails concerning special
offers
·
Newsletters
d) Sales Promotion
Alongside traditional advertising, there are
many options for communicating with customers and building positive
associations with the brand – sales promotion is growing in popularity and can
be incorporated into a direct marketing piece such as a postcard or email.Sales promotion is instant demand stimulation, it creates a
perception of greater value through contests and samples, it compliments the
longer term advertising campaign, it motivates trial use, and encourages larger
purchases or stimulates a repeat purchase.
Sales promotion is helpful when launching new products and new product
samples can be attached to existing brands.
Problems arise because frequent sales promotions alter price perceptions
and encourage consumers to become “deal-prone”. Examples include:
·
Consumers: Coupons, price-off, gift with purchase,
contests, samples, mail sampling, newspaper sampling, on-package sampling,
mobile sampling
·
Trade/Business: Training,
allowances, incentives, trade shows
·
Internet: New opportunities for
contests and trial subscriptions
e) Public
Relations (PR)
PR is a communications function used to promote understanding between
an organization and its various stakeholder groups. PR is a critical
component of brand building and generates publicity for the brand, helps
solidify the public’s opinion of the brand and defines the brand; seamlessly.
Public relations involves:
·
Creating publicity; buzz, viral
messages
·
Building media relations
·
Corporate communication (issues
management, community relations, government relations, industry relations)
·
Building employee relations
·
Maintaining financial/investor
relations
·
Crisis management
·
Image building
·
PR deals with what is difficult
to control; but a company can be prepared
·
PR amplifies the effects of
other communications strategies
The tools of PR
include:
·
Press releases
·
Feature stories
·
Company newsletters
·
Press pack
·
Interviews and press
conferences
·
Sponsored events
To elaborate further on the Communications Strategy Section there
are numerous options; marketers should consider a mix of the following
depending on the problem being addressed – you may wish to provide additional
strategies that you feel are more relevant.
E. Communications Schedule
Using a calendar that covers the timeframe
of the proposed IMC indicates when the specific elements of the communications
strategy mix will occur – including:
·
Launch dates
·
Key events
F. Budget and Evaluation
Develop a list of the planned
communications strategy mix and estimate the costs of each component
G. Conclusions
Summarize and tie the overall plan to the
IMC objectives.
81 pages
Attachment 1 2021 09 02t131939.588
Cryptocurrency is a new trend in the financial sector and global economy caused by the current financial system's transfor ...
Attachment 1 2021 09 02t131939.588
Cryptocurrency is a new trend in the financial sector and global economy caused by the current financial system's transformations. Cryptocurrency has ...
Purdue University Global The Effectiveness of Risk Management Discussion
Visit the Library and read the article below in preparation for your Discussion Board posting.Zwikael, O., & Ahn, M. (2011 ...
Purdue University Global The Effectiveness of Risk Management Discussion
Visit the Library and read the article below in preparation for your Discussion Board posting.Zwikael, O., & Ahn, M. (2011). The effectiveness of risk management: An analysis of project risk planning across industries and countries. Risk Analysis, 31(1), 25-37.How the effective is current risk management practices to reduce project risk? The research in this paper included surveying multinational, multi-industry organizations across differing cultures and business environments. The results of this study indicate that project context (industry and country where a project is executed) significantly impacts perceived levels of project risk, and the intensity of risk management processes. The findings might suggest that risk management moderates the relationship between risk level and project success. Moderate levels of risk management planning are sufficient to reduce the negative effect risk levels have on project success.As a result of reading the paper and drawing from your assigned readings take a position (state your premise) that addresses these techniques and methodologies, supporting your position showing the situation (knowledge), an understanding of the situation (comprehension), and how it applies professionally (application). Then, analyze your premise/position with a cited reference or example showing that you have considered all aspects relating to the implementation of your premise as advantages/disadvantages (analysis).
ITCC 200 AMU Wk 5 Sports Gear & Protective Gear Stressing Sports Safety Discussion
The Scenario:Frederick Jackson, one of the owners of Sports Gear, believes it is important to stress sports safety. He wan ...
ITCC 200 AMU Wk 5 Sports Gear & Protective Gear Stressing Sports Safety Discussion
The Scenario:Frederick Jackson, one of the owners of Sports Gear, believes it is important to stress sports safety. He wants his sales associates to emphasize sports protective gear—such as helmets, padding, and cups—that is available in the retail store.For this assignment, you will need the following files:Sports_Gear protectionGear_PresentationOpen the Sports_Gear_Protection file, and save it as Lastname_Firstname_Sports_GearIn the worksheet, adjust column widths so that all data displays.Apply a style to the titles Set the titles to repeat on all printed pages. Create a chart on a new sheet. Format the chart, using a chart layout and chart style. Rename the sheets containing data. Insert the your name in the footer of all worksheets. Open the file Gear_Presentation, and save the presentation as Lastname_Firstname_Gear_PresentationApply a design theme and variant, and then add appropriate titles to the slides. On Slide 2, convert the bulleted list to a SmartArt object, and apply formatting. Insert a blank slide after Slide 2, and paste the Excel chart as a link. Insert a shape on one of the slides and modify the shape with at least two effects. Insert appropriate text in the shape and create a hyperlink to the Excel workbook. Add a slide transition to all slides. In the Excel worksheet, add a hyperlink to the presentation. In both files, add your name in the footer.
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