Case Study (FedEx)

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Case Study

Your challenge is to learn enough about the business model of your chosen business (FedEx) so that you can describe, in no more than a 3-page report, how your chosen business has come to be the business it is today, and what you believe it will be tomorrow.

To do that, you will need to:

A. Understand and be able to describe the organization’s current overall environment including examples of:

The Macro Environment: How the five general elements in the external environment are currently influencing the strategic decisions of your chosen business.

The Competitive Environment: How the five competitive forces that shape strategy are currently shaping the strategy of your chosen business.

The Organizational Environment: How the relevant forces inside the boundaries of your chosen business, including its’ managers, employees, resources, and organizational culture, are being leveraged to overcome challenges in the external environment.

B. Based on your understanding of the current performance of your chosen business (the as is), and the knowledge you have gained from your research, you are expected to reasonably describe the “to be” of your chosen business over the next 3-5 years.

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Explanation & Answer

hi, please find the attached document, thank you.........

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FedEx Company Report
Established in January 1998 after being incorporated on October 2, 1997, FedEx
Company began by providing express shipping services. The name FedEx is an abbreviation of
the company’s original air division called Federal Express (FedEx, 2018). Today, the company is
recognized as one of the most admired organizations in the world. Other than its overnight
shipping services, the company has diversified its services and also introduced a system which
could track packages and provide real-time information on their location, such features have
been adopted by other carrier services. Just like other innovative companies, FedEx was started
from ideas championed by a determined individual who saw the opportunity to serve others
(FedEx, 2018).
The macro environment
The company has achieved its dominance in the industry by developing strategic
decision-making capabilities thus staying ahead of its competitors. The political environment in
the country has created a conducive environment for the company to operate. The government’s
move to de-regularize air carg...


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