Description
Write a discussion board post about the media text that is the topic of your second paper. Share a brief summary (1/2 - 1 page) about the text (a description of it, its history, and cultural significance). You may include a link to the text, but please be thoughtful of your context and classmates and do not link to anything that might be inappropriate for some classmates.
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.
Explanation & Answer
Here you go. In case o...
Completion Status:
100%
Review
Review
Anonymous
Nice! Really impressed with the quality.
Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4
24/7 Homework Help
Stuck on a homework question? Our verified tutors can answer all questions, from basic math to advanced rocket science!
Most Popular Content
Advertising Campaign 4-6 page paper
Assignment 1: Advertising Campaign Imagine you have been hired to develop an advertising campaign for a brand you are fam ...
Advertising Campaign 4-6 page paper
Assignment 1: Advertising Campaign Imagine you have been hired to develop an advertising campaign for a brand you are familiar with. Identify a niche that is not being served by this brand. Construct both an advertising campaign and a theme for this niche. Write a four to six (4-6) page paper in which you: Prepare an overview of the product, its brand category, and the niche that it is intended to fill.Evaluate the unfilled product niche, focusing on the demands of a specific market segment(s). Analyze the likely market segment(s) and its expectations for the fictional brand.Design a brand image for the campaign that fits the market niche on which the brand is focused. Develop a campaign theme to communicate that image to the target market. Outline a sample advertisement in which you illustrate both the campaign theme and brand image.Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.Format your assignment according to the following formatting requirements: Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page is not included in the required page length.Include a reference page. Citations and references must follow APA format. The reference page is not included in the required page length. The specific course learning outcomes associated with this assignment are: Examine common buyer behaviors and how they influence marketing programs. Appraise how promotion opportunities are analyzed.Analyze the advertising tools available to determine which ones to use for a specific situation.Use technology and information resources to research issues in marketing communications.Write clearly and concisely about marketing communications using proper writing mechanics. Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric. Assignment 1: Advertising Campaign Criteria Unacceptable Below 60% F Meets Minimum Expectations 60-69% D Fair 70-79% C Proficient 80-89% B Exemplary 90-100% A 1. Prepare an overview of the product, its brand category, and the niche that it is intended to fill. Weight: 20% Did not submit or incompletely provided an overview of the product, its brand category, and the niche that it is intended to fill. Insufficiently provided an overview of the product, its brand category, and the niche that it is intended to fill. Partially provided an overview of the product, its brand category, and the niche that it is intended to fill. Satisfactorily provided an overview of the product, its brand category, and the niche that it is intended to fill. Thoroughly provided an overview of the product, its brand category, and the niche that it is intended to fill. 2. Evaluate the unfilled product niche, focusing on the demands of a specific market segment(s). Analyze the likely market segment(s) and its expectations for the fictional brand. Weight: 20% Did not submit or incompletely evaluated the unfilled product niche, focusing on the demands of a specific market segment(s). Did not submit or incompletely analyzed the likely market segment(s) and its expectations for the fictional brand. Insufficiently evaluated the unfilled product niche, focusing on the demands of a specific market segment(s). Insufficiently analyzed the likely market segment(s) and its expectations for the fictional brand. Partially evaluated the unfilled product niche, focusing on the demands of a specific market segment(s). Partially analyzed the likely market segment(s) and its expectations for the fictional brand. Satisfactorily evaluated the unfilled product niche, focusing on the demands of a specific market segment(s). Satisfactorily analyzed the likely market segment(s) and its expectations for the fictional brand. Thoroughly evaluated the unfilled product niche, focusing on the demands of a specific market segment(s). Thoroughly analyzed the likely market segment(s) and its expectations for the fictional brand. 3. Design a brand image for the campaign that fits the market niche on which the brand is focused. Develop a campaign theme to communicate that image to the target market. Weight: 25% Did not submit or incompletely designed a brand image for the campaign that fits the market niche on which the brand is focused. Did not submit or incompletely developed a campaign theme to communicate that image to the target market. Insufficiently designed a brand image for the campaign that fits the market niche on which the brand is focused. Insufficiently developed a campaign theme to communicate that image to the target market. Partially designed a brand image for the campaign that fits the market niche on which the brand is focused. Partially developed a campaign theme to communicate that image to the target market. Satisfactorily designed a brand image for the campaign that fits the market niche on which the brand is focused. Satisfactorily developed a campaign theme to communicate that image to the target market. Thoroughly designed a brand image for the campaign that fits the market niche on which the brand is focused. Thoroughly developed a campaign theme to communicate that image to the target market. 4. Outline a sample advertisement in which you illustrate both the campaign theme and brand image. Weight: 20% Did not submit or incompletely outlined a sample advertisement in which you illustrated both the campaign theme and brand image. Insufficiently outlined a sample advertisement in which you illustrated both the campaign theme and brand image. Partially outlined a sample advertisement in which you illustrated both the campaign theme and brand image. Satisfactorily outlined a sample advertisement in which you illustrated both the campaign theme and brand image. Thoroughly outlined a sample advertisement in which you illustrated both the campaign theme and brand image. 5. 3 references Weight: 5% No references provided. Does not meet the required number of references; all references poor quality choices. Does not meet the required number of references; some references poor quality choices. Meets number of required references; some references poor quality choices. Meets number of required references; all references high quality choices. 6. Clarity, writing mechanics, and formatting requirements Weight: 10% More than 8 errors present 7-8 errors present 5-6 errors present 3-4 errors present 0-2 errors present
Module Course – Team Building
Now that you have your strategic plan in place, it's time to assemble your team to help you to execute your plan.For your ...
Module Course – Team Building
Now that you have your strategic plan in place, it's time to assemble your team to help you to execute your plan.For your project this week you will need to do the following:In
a minimum of 2 pages, prepare an essay explaining the types of teams
that Rasmussen Consulting will need in order to carry out the steps that
you mapped out in your strategic plan. What will be the role of the team members? Why are these particular teams important for Rasmussen Consulting to properly execute the solution to MovieFlix's problem?Make
sure to include an APA formatted title page and reference page for
sources that you may have used for your research. Remember to follow APA
guidelines when paraphrasing or quoting information. Don't forget to
cite your sources and include in-text citations as necessary.
4 pages
Corpus Christi Aviation Depot 4
The military is increasingly focused on quality. CCAD reputation for quality work increases opportunity to expand customer ...
Corpus Christi Aviation Depot 4
The military is increasingly focused on quality. CCAD reputation for quality work increases opportunity to expand customer base. This is because the ...
Discussion ( Marketing )
M7: Discussion - Interactive Marketing Simulation MKTG561Interactive Marketing Simulation: Managing Segments and Customers ...
Discussion ( Marketing )
M7: Discussion - Interactive Marketing Simulation MKTG561Interactive Marketing Simulation: Managing Segments and Customers V2How did you manage pricing or promotional discount in your single best round?Did you change your strategy over the course of your single best round ?What was the impact on the KPIs in your single best round?Word limit for posts is 300 and 150 for responses.Required : response to discussion based on number that what I put in the Simulation my last score in simulation 90. see the attachment. then reply to 2 class mate response. I post the classmates response below. 1) In the M7: Interactive Marketing Simulation, phase 2, I kept the same approach but tweaked the customer discounts and pushed to optimize the sales force to drive promotional discounts to the segments. In the last run I completed, I added as many members to the sales force as I could to optimize the discounts we were providing to customers in Segment A and B to impact the sales. By doing this I was able to keep in the mid 80's after each run but stayed steady to see the trend I was forming by maintaining Status Quo. Throughout the run, I did not change my strategy, due to it providing optimal results, but this week I will go extreme to optimize my best results in the program. This weeks best results KPI, resulted in a 84, with market share at 11.1%, cumulative revenue at $83 million and cumulative profit at $7.7 million. By the end of this simulation I hope to reach a final score of 90. I will be able to do this by looking at the trends I formed in prior decision's history and work on the area's I did not see a change in quarter over quarter. 2) In the M7: Interactive Marketing Simulation, phase 2, I kept the same approach but tweaked the customer discounts and pushed to optimize the sales force to drive promotional discounts to the segments. In the last run I completed, I added as many members to the sales force as I could to optimize the discounts we were providing to customers in Segment A and B to impact the sales. By doing this I was able to keep in the mid 80's after each run but stayed steady to see the trend I was forming by maintaining Status Quo. Throughout the run, I did not change my strategy, due to it providing optimal results, but this week I will go extreme to optimize my best results in the program. This weeks best results KPI, resulted in a 84, with market share at 11.1%, cumulative revenue at $83 million and cumulative profit at $7.7 million. By the end of this simulation I hope to reach a final score of 90. I will be able to do this by looking at the trends I formed in prior decision's history and work on the area's I did not see a change in quarter over quarter.
9 pages
Drout Advertising Research Report
The data to be analyzed obtained survey of 105 individual participants and have total of 11 features such as: Respondent, ...
Drout Advertising Research Report
The data to be analyzed obtained survey of 105 individual participants and have total of 11 features such as: Respondent, Gender, Age, Education, ...
Stock Valuation Excel Spreadsheet Worksheet
Fill out the Excel spreadsheet below using YAHOO FINANCE. Asks about companies STOCK PRICE, TRAILING P/E RATIO, FORWARD P/ ...
Stock Valuation Excel Spreadsheet Worksheet
Fill out the Excel spreadsheet below using YAHOO FINANCE. Asks about companies STOCK PRICE, TRAILING P/E RATIO, FORWARD P/E RATIO, PEG RATIO, CURRENT RATIO, DIVIDEND, DIVIDEND YIELD, REVENUE, MARKET CAPITALIZATION and GROSS PROFIT. All info can be found in YAHOO FINANCE and there are some examples of the topics on the Excel Spreadsheet
Similar Content
University of the Cumberlands Communication & Risk Management Planning Discussion
Reflect on the assigned readings for Week and then type a two-page paper regarding what you thought was the most important...
word document on ectopic pregnancy
Need a word document on ectopic pregnancy...
ACCT 301 Saudi Electronic University Cost Allocation for Service Department Questions
College of Administrative and Financial Sciences
Assignment 3
Deadline: 10/04/2021 @ 23:59 (End of week 12)
Course Name:...
Youngstown State University Tax Return Problem Questions Response
I attached all the information you will need to solve the problem. I will need you to provide the calculations while doing...
ELCT 10002 MEC Core Life Skills Strategies & Techniques Proposal Paper
Core Life Skills S&T (ELCT 10002.1) – Fall - 20 – CW 1(Assignment) –All- QP
IN SEMESTER (INDIVIDUAL) ASSIGNMENT
Mod...
Customer Waiting Time and Service Time Multiple Choice Questions
QUESTION 1The goal of queueing analysis is to minimize:A. the sum of customer waiting costs and service costsB. the sum of...
Leadership Styles
Leaders are the most important part of society because they are responsible for taking different actions to benefit the pe...
Product Description 2 3
8mm Factory Supply 14k gold plated silver ring men with brushed on the surface The 8mm Factory Supply 14k gold plated silv...
Government Intervention In Marketing
Yes, government intervention in markets sometimes essentially makes the situation pretty much worse. Like in Venezuela, go...
Related Tags
Book Guides
Get 24/7
Homework help
Our tutors provide high quality explanations & answers.
Post question
Most Popular Content
Advertising Campaign 4-6 page paper
Assignment 1: Advertising Campaign Imagine you have been hired to develop an advertising campaign for a brand you are fam ...
Advertising Campaign 4-6 page paper
Assignment 1: Advertising Campaign Imagine you have been hired to develop an advertising campaign for a brand you are familiar with. Identify a niche that is not being served by this brand. Construct both an advertising campaign and a theme for this niche. Write a four to six (4-6) page paper in which you: Prepare an overview of the product, its brand category, and the niche that it is intended to fill.Evaluate the unfilled product niche, focusing on the demands of a specific market segment(s). Analyze the likely market segment(s) and its expectations for the fictional brand.Design a brand image for the campaign that fits the market niche on which the brand is focused. Develop a campaign theme to communicate that image to the target market. Outline a sample advertisement in which you illustrate both the campaign theme and brand image.Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.Format your assignment according to the following formatting requirements: Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page is not included in the required page length.Include a reference page. Citations and references must follow APA format. The reference page is not included in the required page length. The specific course learning outcomes associated with this assignment are: Examine common buyer behaviors and how they influence marketing programs. Appraise how promotion opportunities are analyzed.Analyze the advertising tools available to determine which ones to use for a specific situation.Use technology and information resources to research issues in marketing communications.Write clearly and concisely about marketing communications using proper writing mechanics. Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric. Assignment 1: Advertising Campaign Criteria Unacceptable Below 60% F Meets Minimum Expectations 60-69% D Fair 70-79% C Proficient 80-89% B Exemplary 90-100% A 1. Prepare an overview of the product, its brand category, and the niche that it is intended to fill. Weight: 20% Did not submit or incompletely provided an overview of the product, its brand category, and the niche that it is intended to fill. Insufficiently provided an overview of the product, its brand category, and the niche that it is intended to fill. Partially provided an overview of the product, its brand category, and the niche that it is intended to fill. Satisfactorily provided an overview of the product, its brand category, and the niche that it is intended to fill. Thoroughly provided an overview of the product, its brand category, and the niche that it is intended to fill. 2. Evaluate the unfilled product niche, focusing on the demands of a specific market segment(s). Analyze the likely market segment(s) and its expectations for the fictional brand. Weight: 20% Did not submit or incompletely evaluated the unfilled product niche, focusing on the demands of a specific market segment(s). Did not submit or incompletely analyzed the likely market segment(s) and its expectations for the fictional brand. Insufficiently evaluated the unfilled product niche, focusing on the demands of a specific market segment(s). Insufficiently analyzed the likely market segment(s) and its expectations for the fictional brand. Partially evaluated the unfilled product niche, focusing on the demands of a specific market segment(s). Partially analyzed the likely market segment(s) and its expectations for the fictional brand. Satisfactorily evaluated the unfilled product niche, focusing on the demands of a specific market segment(s). Satisfactorily analyzed the likely market segment(s) and its expectations for the fictional brand. Thoroughly evaluated the unfilled product niche, focusing on the demands of a specific market segment(s). Thoroughly analyzed the likely market segment(s) and its expectations for the fictional brand. 3. Design a brand image for the campaign that fits the market niche on which the brand is focused. Develop a campaign theme to communicate that image to the target market. Weight: 25% Did not submit or incompletely designed a brand image for the campaign that fits the market niche on which the brand is focused. Did not submit or incompletely developed a campaign theme to communicate that image to the target market. Insufficiently designed a brand image for the campaign that fits the market niche on which the brand is focused. Insufficiently developed a campaign theme to communicate that image to the target market. Partially designed a brand image for the campaign that fits the market niche on which the brand is focused. Partially developed a campaign theme to communicate that image to the target market. Satisfactorily designed a brand image for the campaign that fits the market niche on which the brand is focused. Satisfactorily developed a campaign theme to communicate that image to the target market. Thoroughly designed a brand image for the campaign that fits the market niche on which the brand is focused. Thoroughly developed a campaign theme to communicate that image to the target market. 4. Outline a sample advertisement in which you illustrate both the campaign theme and brand image. Weight: 20% Did not submit or incompletely outlined a sample advertisement in which you illustrated both the campaign theme and brand image. Insufficiently outlined a sample advertisement in which you illustrated both the campaign theme and brand image. Partially outlined a sample advertisement in which you illustrated both the campaign theme and brand image. Satisfactorily outlined a sample advertisement in which you illustrated both the campaign theme and brand image. Thoroughly outlined a sample advertisement in which you illustrated both the campaign theme and brand image. 5. 3 references Weight: 5% No references provided. Does not meet the required number of references; all references poor quality choices. Does not meet the required number of references; some references poor quality choices. Meets number of required references; some references poor quality choices. Meets number of required references; all references high quality choices. 6. Clarity, writing mechanics, and formatting requirements Weight: 10% More than 8 errors present 7-8 errors present 5-6 errors present 3-4 errors present 0-2 errors present
Module Course – Team Building
Now that you have your strategic plan in place, it's time to assemble your team to help you to execute your plan.For your ...
Module Course – Team Building
Now that you have your strategic plan in place, it's time to assemble your team to help you to execute your plan.For your project this week you will need to do the following:In
a minimum of 2 pages, prepare an essay explaining the types of teams
that Rasmussen Consulting will need in order to carry out the steps that
you mapped out in your strategic plan. What will be the role of the team members? Why are these particular teams important for Rasmussen Consulting to properly execute the solution to MovieFlix's problem?Make
sure to include an APA formatted title page and reference page for
sources that you may have used for your research. Remember to follow APA
guidelines when paraphrasing or quoting information. Don't forget to
cite your sources and include in-text citations as necessary.
4 pages
Corpus Christi Aviation Depot 4
The military is increasingly focused on quality. CCAD reputation for quality work increases opportunity to expand customer ...
Corpus Christi Aviation Depot 4
The military is increasingly focused on quality. CCAD reputation for quality work increases opportunity to expand customer base. This is because the ...
Discussion ( Marketing )
M7: Discussion - Interactive Marketing Simulation MKTG561Interactive Marketing Simulation: Managing Segments and Customers ...
Discussion ( Marketing )
M7: Discussion - Interactive Marketing Simulation MKTG561Interactive Marketing Simulation: Managing Segments and Customers V2How did you manage pricing or promotional discount in your single best round?Did you change your strategy over the course of your single best round ?What was the impact on the KPIs in your single best round?Word limit for posts is 300 and 150 for responses.Required : response to discussion based on number that what I put in the Simulation my last score in simulation 90. see the attachment. then reply to 2 class mate response. I post the classmates response below. 1) In the M7: Interactive Marketing Simulation, phase 2, I kept the same approach but tweaked the customer discounts and pushed to optimize the sales force to drive promotional discounts to the segments. In the last run I completed, I added as many members to the sales force as I could to optimize the discounts we were providing to customers in Segment A and B to impact the sales. By doing this I was able to keep in the mid 80's after each run but stayed steady to see the trend I was forming by maintaining Status Quo. Throughout the run, I did not change my strategy, due to it providing optimal results, but this week I will go extreme to optimize my best results in the program. This weeks best results KPI, resulted in a 84, with market share at 11.1%, cumulative revenue at $83 million and cumulative profit at $7.7 million. By the end of this simulation I hope to reach a final score of 90. I will be able to do this by looking at the trends I formed in prior decision's history and work on the area's I did not see a change in quarter over quarter. 2) In the M7: Interactive Marketing Simulation, phase 2, I kept the same approach but tweaked the customer discounts and pushed to optimize the sales force to drive promotional discounts to the segments. In the last run I completed, I added as many members to the sales force as I could to optimize the discounts we were providing to customers in Segment A and B to impact the sales. By doing this I was able to keep in the mid 80's after each run but stayed steady to see the trend I was forming by maintaining Status Quo. Throughout the run, I did not change my strategy, due to it providing optimal results, but this week I will go extreme to optimize my best results in the program. This weeks best results KPI, resulted in a 84, with market share at 11.1%, cumulative revenue at $83 million and cumulative profit at $7.7 million. By the end of this simulation I hope to reach a final score of 90. I will be able to do this by looking at the trends I formed in prior decision's history and work on the area's I did not see a change in quarter over quarter.
9 pages
Drout Advertising Research Report
The data to be analyzed obtained survey of 105 individual participants and have total of 11 features such as: Respondent, ...
Drout Advertising Research Report
The data to be analyzed obtained survey of 105 individual participants and have total of 11 features such as: Respondent, Gender, Age, Education, ...
Stock Valuation Excel Spreadsheet Worksheet
Fill out the Excel spreadsheet below using YAHOO FINANCE. Asks about companies STOCK PRICE, TRAILING P/E RATIO, FORWARD P/ ...
Stock Valuation Excel Spreadsheet Worksheet
Fill out the Excel spreadsheet below using YAHOO FINANCE. Asks about companies STOCK PRICE, TRAILING P/E RATIO, FORWARD P/E RATIO, PEG RATIO, CURRENT RATIO, DIVIDEND, DIVIDEND YIELD, REVENUE, MARKET CAPITALIZATION and GROSS PROFIT. All info can be found in YAHOO FINANCE and there are some examples of the topics on the Excel Spreadsheet
Earn money selling
your Study Documents