discussion

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Ebwnf8628

Business Finance

Description

In your final project, you will be developing a change plan for the “Alaska Airlines: Navigating Change” case study. In order to begin developing this change plan, you will need to analyze the case study and diagnose the problem.

In this activity, your instructor will assign you to a group with five of your peers, and each group will be assigned its own discussion topic. Each member of the group will be given one of the six parts for the Analysis and Diagnosis section of the final project case study (problem, impact, organizational needs, variables, underlying causes, and gaps). You are to become an expert on your piece of the puzzle and should post your answer (along with the prompt your instructor gives you) so the rest of the class can benefit from your piece of the analysis.

You should then read all of your assigned group members’ initial posts in order to gain a better understanding of the case study and to compare it with your own understanding.

You will be ultimately responsible for understanding all the different parts of the analysis and diagnosis for the final project (Section I, A–F), but this collaboration from your peers will help you get started.

my part is: Organizational Needs

see attached rubric

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Discussion Rubric: Graduate Your active participation in the discussion topics is essential to your overall success this term. Discussion questions are designed to help you make meaningful connections between the course content and the larger concepts and goals of the course. These discussions offer you the opportunity to express your own thoughts, ask questions for clarification, and gain insight from your classmates’ responses and instructor’s guidance. Requirements for Discussion Topic Assignments Students are required to post one initial post and to follow up with at least two response posts for each discussion Topic assignment. For your initial post (1), you must do the following:  Compose a post of one to two paragraphs.  In Module One, complete the initial post by Thursday at 11:59 p.m. Eastern Time.  In Modules Two through Ten, complete the initial post by Thursday at 11:59 p.m. of your local time zone.  Take into consideration material such as course content and other discussion topics from the current module and previous modules, when appropriate.  Reference scholarly or peer-reviewed sources to support your discussion points, as appropriate (using proper citation methods for your discipline). For your response posts (2), you must do the following:  Reply to at least two different classmates outside of your own initial post thread.  In Module One, complete the two response posts by Sunday at 11:59 p.m. Eastern Time.  In Modules Two through Ten, complete the response posts by Sunday at 11:59 p.m. of your local time zone.  Demonstrate more depth and thought than simply stating “I agree” or “You are wrong.” Guidance is provided for you in each discussion prompt. Rubric Critical Elements Comprehension Exemplary (100%) Develops an initial post with an organized, clear point of view or idea using rich and significant detail Timeliness Engagement Provides relevant and meaningful response posts with clarifying explanation and detail Proficient (90%) Develops an initial post with a point of view or idea using appropriate detail Submits initial post on time Needs Improvement (70%) Develops an initial post with a point of view or idea but with some gaps in organization and detail Submits initial post one day late Provides relevant response posts with some explanation and detail Provides somewhat relevant response posts with some explanation and detail Not Evident (0%) Does not develop an initial post with an organized point of view or idea Value 20 Submits initial post two or more days late Provides response posts that are generic with little explanation or detail 10 20 Critical Thinking Writing (Mechanics) Draws insightful conclusions that are thoroughly defended with evidence and examples Draws informed conclusions that are justified with evidence Draws logical conclusions Does not draw logical conclusions 30 Initial post and responses are easily understood, clear, and concise using proper citation methods where applicable with no errors in citations Initial post and responses are easily understood using proper citation methods where applicable with few errors in citations Initial post and responses are understandable using proper citation methods where applicable with a number of errors in citations Initial post and responses are not understandable and do not use proper citation methods where applicable 20 Total 100%
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Explanation & Answer

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Running head: ALASKA NAVIGATING CHANGE

Navigating Change” Case Study
Name
Institutional Affiliation

1

ALASKA NAVIGATING CHANGE

2

Alaska Navigating Change” Case Study
Introduction
According to Maltsman (2014), Alaska Airlines is one of the dominant air carriers on the
west coast of the United States of America. Based on the passenger traffic, Alaska airline is
ranked 9th in the United States airline market. The headquarter of Alaska airline is in Seattle,
Washington and it is one of the airlines which carries many passengers on lower 48 as compared
to any other industry player in the united states of America. On its market expansion strategy, the
company has extended its services to other parts which include Canada, the east coast of unites
states and Mexico. The airline is well known with its trademark o...


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