Description
In your final project, you will be developing a change plan for the “Alaska Airlines: Navigating Change” case study. In order to begin developing this change plan, you will need to analyze the case study and diagnose the problem.
In this activity, your instructor will assign you to a group with five of your peers, and each group will be assigned its own discussion topic. Each member of the group will be given one of the six parts for the Analysis and Diagnosis section of the final project case study (problem, impact, organizational needs, variables, underlying causes, and gaps). You are to become an expert on your piece of the puzzle and should post your answer (along with the prompt your instructor gives you) so the rest of the class can benefit from your piece of the analysis.
You should then read all of your assigned group members’ initial posts in order to gain a better understanding of the case study and to compare it with your own understanding.
You will be ultimately responsible for understanding all the different parts of the analysis and diagnosis for the final project (Section I, A–F), but this collaboration from your peers will help you get started.
my part is: Organizational Needs
see attached rubric
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Explanation & Answer
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Running head: ALASKA NAVIGATING CHANGE
Navigating Change” Case Study
Name
Institutional Affiliation
1
ALASKA NAVIGATING CHANGE
2
Alaska Navigating Change” Case Study
Introduction
According to Maltsman (2014), Alaska Airlines is one of the dominant air carriers on the
west coast of the United States of America. Based on the passenger traffic, Alaska airline is
ranked 9th in the United States airline market. The headquarter of Alaska airline is in Seattle,
Washington and it is one of the airlines which carries many passengers on lower 48 as compared
to any other industry player in the united states of America. On its market expansion strategy, the
company has extended its services to other parts which include Canada, the east coast of unites
states and Mexico. The airline is well known with its trademark o...