Description
Students will develop an overall project plan to accomplish the project goals that includes a number of project management tools that help manage risk, cost, and communication throughout the Project Life Cycle.
Deliverables include:
Scope or Statement of Work (SOW) of the Project
Work Breakdown Structure (WBS) - high level hierarchical chart that breaks down the scope/SOW into deliverables. It needs to include 5 out of 10 knowledge areas.
Schedule - either in Excel or MSProject down to 3 levels that include work packages; Schedule must match the WBS, Schedule will need resource assignment; Time and duration determined
Communication Plan - take the audience/competitive analysis outputs and develop a communication plan based on key stakeholders
Budget - Cost Analysis based on the schedule, resources, fixed cost, etc.
Students may propose an alternative project of their own design that shows attainment of the corresponding course outcome. The mentor must approve the alternative project.
This outcome will include several pieces:
- Scope or Statement of Work (SOW)
- Work Breakdown Structure (WBS)
- Schedule
- Communication Plan
- Budget
You'll likely be submitting 2 different files for this outcome: a Word document and an Excel file. If you want to do your Schedule in Microsoft Project, you're welcome to. If you don't have Microsoft Project, Excel will work just fine.
OUTCOME 2 EXAMPLE BELOW
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Explanation & Answer
Attached.
Outline
Introduction
Body
Conclusion
Reference
Course title
Student name
Institution affiliation
Abstract
This paper provides a business plan for Howard’s Inc., a coffee company that has
identified the market opportunity and is ready to venture in the coffee products business. The
business venture will cover various states of the US as well as international market. The paper
analyzes the Work Breakdown Structure in details, examines the target market, look into
strengths and shortcomings incurred as well as the competitors in the global and local markets.
The communication plan, business schedule and projected costs, sales and profit are well
discussed within this proposal. The company executive is also discussed within the script. in the
analysis process, the success of the implementation process of the marketing plan is determined
in the cost and budgeting plan.
Howard Inc. Marketing strategy
This project is focused to studying and analyzing the marketing strategies of Howard Inc. the
marketing strategies include social media marketing, outlet display, and website. a marketing
plan for all the marketing strategies would be set in this project.
Responsibility
The implementation processes would be done by the business owner. It would also be monitored
by the supervisors who would be led by the business owner.
Duration
The implementation process would kick off on 1st June, 2015 and go all the way to 30th October,
2015. The implementation of the strategies would happen concurrently.
Progress
The progress and the operation of the marketing strategy would be determined by the working of
the plan, its user friendliness and the number of customers attracted by it. The duration set would
also matter in that its success depends on whether it would be completed in time. The more the
customers the more successful the strategies.
Executive Structure
Business Owner
CEO
Board of Director
Mgt Panel
General Admn
ICT drctr
HR manager
Chief engnr
Acc/Fin. mngr
Supply mgr
Marketing
Opertns Mngr
Supervsr
Employees
WORK BREAKDOWN STRUCTURE (WBS)
Schedule
Task I.D
1
1.11
1.12
1.13
1.13
1.14
1.2
1.21
1.22
1.23
1.3
1.31
1.32
1.33
1.34
1.35
1.4
1.41
1.42
1.43
1.44
1.45
1.46
1.47
Task discription
Ownership
Implementing Marketing plan
Business Advisor
Website creation
Web developer
Define products and services
Business Owner
Explain fuctioning
Business Advisor
Layout Determination
Web developer
Design website
Web Designer
Social media
Mass media expert
Define products and services
Business Owner
Layout Determination
Web developer
Page Design
Web Designer
Outlet Display
Business Owner
Environment Impact Assessment
Environmentalist
Agreement creation
Management panel
Products display
Business Owner
Chain production
Management panel
Display Setup
Management panel
Physical sales
Marketing officer
Determine environment
Environmentalist
Build stores
Contractor
Analysis of shiping strategies
Transport officer
Chain production
Chain production manager
Risk management
Risk mngt...