To whom will you address your proposal? This person (or group) will be skeptical of your views. Will it be a friend or family member with different beliefs and values related to health care and/or the human body? Are there individuals in the medical community who hold different values than you do? How about a politician or media figure?What are their views on the issue of selling human organs, and what do they think should be done about it? Summarize the views of your skeptical audience as fairly and accurately as possible. During the week, review your classmates’ summaries of their skeptical audiences’ views. Constructively offer feedback on their summaries. Were the summaries fair, or did they seem biased? How can you tell? Offer suggestions on how to revise their summaries.

Scenario: Using the same organization and the lemonade drink from the Week 4 Learning Team assignment, develop an analysis for the bank. The bank will be using this information to make their final decision on how, and if, to fund your company's new and unique lemonade. Through your research, you have found that the bank you will be presenting to is favorable of socially-conscience companies that support local charitable endeavors. Develop a minimum 350- to 525-word analysis that include the following: Select four of the following methods and explain how they should be used by your company to align best with your target segment and product definition: Advertising Public relations Traditional Digital marketing New Digital marketing techniques (describe) Direct marketing Event marketing Outdoor Advertising Select two of the following forms of sales promotion to promote your product and explain the reasoning for each of your choices: Coupons Deals Premiums Contests Sweepstakes Contests Samples Loyalty Programs Point-of-purchase displays Rebates Discuss ways you can demonstrate to the bank that this company is a socially-conscience organization and will be involved with local social endeavors. Discuss how your company could expand into the global market. Examine promotional methods that could be used to market your lemonade globally. Examine any ethical or moral issues you may encounter while developing and utilizing the various forms of sales promotion.

This Quest is about acquiring tools or resources and explaining why you selected them for your future Advertising Plan for week 4. There are many tools from which you can select. For traditional media, you can select the channels of communications. For digital media, you can select from a stack of different tools, and there are currently more than 5000 to choose from. (See image and focus on the first column, Advertising) marketing_technology_landscape_2017_big.jpg Your quest includes resources and choosing the tools that you will need for your battle. Examples and resources include: https://www.demandmetric.com/content/marketing-technology-stack-diagramhttps://www.intercom.com/blog/the-ultimate-marketing-technology-stack/https://coschedule.com/blog/marketing-technology-stack/There is also a contest for the best-designed marketing stacks.Click on the "Week Two Quest: Building your tools" link above to submit your assignment, as well to get more information regarding the due date and grading rubric.Quest Research RubricCriteriaUnacceptable25Adequate50Average75Exceptional100ScoreIntroductionInability to thoughtfully introduce the topic and provide the reader with insight into the marketing research concepts that will be discussed in the paper.Little evidence of interest in the topic. A bare minimum introduction exhibiting a lack of thoughtfulness and interest in creating a quality paper.An introduction to the project that exhibits interest in the topic along with an ability to grab the reader’s interest.An excellent introduction that exhibits interest in the research project and efforts to introduce the key marketing analysis.Concept DevelopmentHas not submitted a paper that exhibits meaningful marketing research concepts and analysis. This paper lacks any substantial effort to provide college-level work.A bare minimum paper exhibiting a lack of enthusiasm about research and related marketing concepts. The research concepts developed in the paper are not according to the assignment and is marginally explained.Includes a thoughtfully written analysis that develops a host of meaningful research concepts and illustrations that adequately explain the objectives and situation analysis.Evidence of documented data and opinions, clear and concise development of concepts and conclusions. Exhibits critical thinking and offers marketing analysis of selected problem and organization with the situation.AnalysisThe student is not able to transfer the essence of marketing ideas and analysis in a logical and thoughtful manner in order to conceptually develop an acceptable paper.The paper evidence marketing knowledge, however, it exhibitsFew, if any, references to the core topics related to marketing. The text offers marginal compare/contrast of the chosen brands.A paper that clearly evidences demonstration of marketing research concepts, techniques, and tools such as segmentation, legal and ethical standards of practice, and methods.An outstanding paper is evidenced by valid and reliable research and demonstrates a thoughtfully crafted logical flow of information, including a solid understanding of concepts, techniques, and tools including legal and ethical standards.Conclusions / RecommendationsThe conclusions, if any, appear to be ill-conceived and written with little or no thought.The conclusions are the bare minimum and may not represent a conclusion based on the theme or objective of the project. The recommendations may not be helpful or relevant.Conclusions are thoughtfully crafted and based on the theme or objectives of the project and reflect the goals of the learning outcomes.These students’ conclusions demonstrate an in-depth analysis of the content of the project and offer meaningful content and analysis of the findings, including clear recommendations based on those findings.BibliographyNo credible sources are used. May or may not use APA style citations.Uses only a few relevant sources. Bibliographic citations may or may not follow APA style.Several resources are appropriately cited using APA style.Includes a significant number of sources and correctly cited in the APA citation style.Total: 100 Pts.Max