Description
Push and pull promotion are the two promotion mix strategies that marketers use.
For your assignment, you will need to do the following:
- Describe both the push and pull promotion strategies.
- Research two companies that are making successful use of both promotion mix strategies (larger companies typically use both).
- Describe the activities of the companies and why you believe they are successful with their strategies.
Explanation & Answer
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Running head: PROMOTION MIX STRATEGIES
Promotion Mix Strategies
Student’s Name
Institutional Affiliation
1
PROMOTION MIX STRATEGIES
2
Promotional Mix Strategies
Promotion could be termed as a vital part of any marketing strategy. An organization can
have one of the best products and services compared to other firms but still has to promote them
in order for people to know about them. Both pull and push strategies are important when
carrying out successful promotions. Some companies combine both push and pull strategies
(Chang, Liu & Chen, 2014). These two strategies are different in various ways. Push strategy
works in a bid to create customer demand for a particular service and product through promotion.
For instance, a company may give discounts to the retailers, and they may also give out trade
promotions.
On the other hand, in pull strateg...
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