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Grnfun1

Business Finance

Description

In a twelve to fifteen page paper (excluding title page, reference page and appendix), present an initial business plan. Using information from the final paper submitted in your other entrepreneurial concentration courses and following the categories of a strategic audit of a corporation (Appendix 1.A in your textbook), provide information on the following:

  • Business Idea
  • Governance
  • External Environment: Opportunities and Threats
  • Internal Environment: Strengths and Weaknesses
  • Analysis of Strategic Factors
  • Strategic Alternatives and Recommended Strategy
  • Implementation Programs
  • Evaluation and Control Measures
  • Growth Issues
  • Summary

At least five peer-reviewed sources are to be used.

The Final Paper

  • Must be twelve to fifteen double-spaced pages in length (not including title and references pages) and formatted according to APA style
  • Must include a separate title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must begin with an introductory paragraph that has a succinct thesis statement.
  • Must address the topic of the paper with critical thought.
  • Must end with a conclusion that reaffirms your thesis.
  • Must use at least five scholarly sources in addition to the course text, including a minimum of two from the Ashford Online Library.
    • The Scholarly, Peer Reviewed, and Other Credible Sources table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
  • Must document all sources in APA style

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Explanation & Answer

Attached.

Running Head: BUSINESS PLAN

1

Delicious Restaurant
Student’s Name:
Instructor’s Name:
Course:
Date:

BUSINESS PLAN

2
Introduction

In the business plan, I have come up with the idea which I can implement to make a
profit. The delicious restaurant will be offering a combination of fast cold and hot sandwiches.
The restaurant is expecting to catch the interest of a legitimate ardent consumer base with its
expansive arrays of coffee and passing products. The restaurant is planning to build a strong
market position in the local area as a result of mild competitive competition. It will aim to
overture commodities and services at aggressive cost to meet the need of middle to higher
interest local market.
Thesis Statement
The delicious restaurant will be offering quality products and services to satisfy our
customers. The restaurant will have programs to be implemented for the success of the business.
Business Idea
The delicious restaurant will be a restaurant business which will establish itself on
healthy and fast food to the local downtown area. The market will specialize in a combination of
quick hot and cold sandwiches and salads plus specific recipes. Besides, the business will act as a
bakery and coffee house all rolled into one. The restaurant will serve more than 300,000
residents who involve university students and families attracted to the new home construction in
the area. The delicious restaurant will feature the artwork of impressionists such as a hernia and
casino. The staffs who will be responsible for hosting will dress in period customer.
Our restaurant will be dynamic since it will combine bakery, coffee and besides, we will
launch lively music from famous artists. The delicious restaurant will have a varied and tasteful
extravaganza menu whereby each page will be highly illustrated with artists drawing of the

BUSINESS PLAN

3

regional cuisine. The delicious restaurant will be exclusive in a way that it will offer wines by the
bottle. In the future, the restaurant will become a chain of similarly themed restaurants. We will
be offering exciting and new concepts which have been done in other successful restaurants. The
services which we will be providing will enable our gross margin to be increasing rapidly. The
delicious restaurant has an aim to attract more customers from other market with impressionist
theme.
Chef Joachim will be leading the management team since he has more experience in the
restaurant industry. He has won several awards related to his career. He has been a chef for many
years and has managed multiple United States food services venues worldwide. We will have
lovely food and impressionist history. The delicious restaurant will be a differing blockbuster
revue of international cuisine and drink centered on the high culture and exuberant nightlife of
the 19th century. Customer remains all through focus, and we will be serving each customer in a
similar capacity. The delicious restaurant will create a professional and conducive environment
that is challenging, creative and respectful of ideas.
Governance
To have good cooperate restaurant, management is critical in giving the best chance of
survival. In our restaurant, proper management involves investing in legal counsel to prepare
documents governing the relationship between shareholders and directors. Besides, we will be
recording our activities and financial transactions. The delicious restaurant will adhere to the
status that mandates how to take actions appropriately on behalf of the company. In most cases,
most restaurants don’t subscribe to good governance thus discovering it too late when making
financial and legal issues with their enterprises (Yin, X., & Zajac, E. J, 2004). It results to
particularly problematic in the restaurant industry.

BUSINESS PLAN

4

Effective governance structure begins with successful implementation, execution and
management of suitability. The performance linked to annual performance incentives plays a role
in the sustainability of a restaurant. Our restaurant will set policies, implement strategies and
engage with stakeholders to sustain a continuous process. For our employees, they need to do the
right thing, acknowledge and respect the social environmental and economic effect. Besides, the
employees are expected to participate with and build the success in our community. The
delicious restaurant will have a policy whereby an employee needs to be honest and be
transparent in communication. They are expected to respect and support any individual in the
restaurant and stakeholders.
Our restaurant will engage with stakeholders so that they help us understand issues, risks,
and opportunities that might affect delicious restaurant. The stakeholders' groups involve; nongovernmental organizations, investors, government, social community, employees, and vendors.
Since the delicious restaurant will be committed to sustain and have continuous improvement,
we will collaborate and contribute to other reorganizations. Our restaurant will offer health
benefits to our employees. Besides, we will be providing written notices to employees in case of
new government-run health care is issued. Data security will also be a key concern in our
restaurant. The delicious restaurant will be updated with dietary guidelines. The guidelines help
understand healthy eating patterns.
As our business grows, we will be modifying the ingredients, re-engineered menus,
delicious restaurant’s menu will be updated to a re...


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