4-1 Discussion: In the Mix: The Four C's and the Four P's

User Generated

pyrzfba04

Business Finance

Description

First, read the articles The New Marketing Mix: Marrying the 4 Ps and 4 Cs and Digital Marketing Model: Lauterborn’s 4 Cs. Next, identify one consumer brand to discuss, and address the following in your initial post: http://www.getbusymedia.com/the-4-ps-and-4-cs-of-t... https://www.smartinsights.com/marketing-planning/m... Briefly describe the marketing elements used to market the brand you have identified. Which marketing mix elements (four P’s or four C’s) are most suitable for promoting this brand? What similarities do you find between the four P’s marketing mix and the four C’s marketing mix? What differences do you see between the two approaches as a marketer, and as a consumer? Please use the above links to read each article and use references when answering these questions. In your response use each question above as a header. Let me know if you have any questions. Thanks!

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Explanation & Answer

Attached.

The Marketing Mix the Four C's and P's – Outline
Thesis statement - iPhone a consumer brand and how it undergoes marketing together with
various aspects of marketing mix.
i.

Introduction

ii.

The marketing elements used to market iPhone.

iii.

The marketing mix elements (four P’s or four C’s) that is most suitable for promoting
iPhone

iv.

What similarities between the four P’s marketing mix and the four C’s marketing
mix?

v.

What differences between the two approaches as a marketer, and as a consumer?

vi.

Conclusion


Running head: THE MARKETING MIX THE FOUR C'S AND P'S

The Marketing Mix the Four C's and P's
Name
Institution

1

THE MARKETING MIX THE FOUR C'S AND P'S

The Marketing Mix the Four C's and P's
Introduction
There are many consumer brands which are in the consumer market which are sold to
various individuals. People prefer different types of brands which usually depend on their
taste and preference. The market in which a commodity is being sold usually determine if the
product will sell or not. This provides the need of any organization to conduct adequate
market research and implying a market strategy that would ensure the success of an
organization before engaging in marketing a product. When an organization can understand
how a market works or operates it would be easy for its product to...


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