Description
- 4-1 Discussion: Managing and Balancing Governance Discussion Topic Updated
Starts Aug 4, 2018 11:59 PM Describe how leaders manage and balance the duties of corporate governance, compliance, and regulatory issues with the needs of their stakeholders, while also satisfying competitive demands of the marketplace. Use citations and references in APA style.
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.
Explanation & Answer
Review
Review
Anonymous
Great! Studypool always delivers quality work.
Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4
24/7 Homework Help
Stuck on a homework question? Our verified tutors can answer all questions, from basic math to advanced rocket science!
Most Popular Content
Formative and Summative Evaluations
Develop a formative and summative evaluation for training that was just completed on "how to create a resume." This was a ...
Formative and Summative Evaluations
Develop a formative and summative evaluation for training that was just completed on "how to create a resume." This was a fictitious training that was completed, so use your imagination when creating the formative and summative evaluations. I have included an article about how to create a resume and a sample of a formative evaluation.Your Formative Evaluation is going to assess the training and overall process as a whole. What was done well and what can be done better?Your Summative Evaluation is going to evaluate your trainees on the material they have just received in your training session. This is typically done in a pre/post test manner
SRT 581 MVSU Week 2 Factors Influencing Strategic Planning Discussion
Consider a company with which you are familiar. Discuss what might be in the organizations external, general, or industry ...
SRT 581 MVSU Week 2 Factors Influencing Strategic Planning Discussion
Consider a company with which you are familiar. Discuss what might be in the organizations external, general, or industry environment that would influence strategic planning for that company.
Antecedents of Target Marketing, Unit 6 Assignment help
http://www.cengage.com/marketing/book_content/9781133190110_lamb/videos/ch08.html
Assignment 6: Antecedents of Target Ma ...
Antecedents of Target Marketing, Unit 6 Assignment help
http://www.cengage.com/marketing/book_content/9781133190110_lamb/videos/ch08.html
Assignment 6: Antecedents of Target Marketing As stated in Lamb et al. (2014), to segment a market successfully, a marketer must consider certain criteria.
A market segment must be:
1) substantial (have enough potential customers to be viable),
2) identifiable and measurable,
3) composed of members accessible to marketing efforts, and
4) responsive to particular marketing initiatives to differentiate it from other market segments.
In marketing, segmentation is used to create market segment profiles for the purpose of targeting consumers. Marketers identify a target market as one of the following three different strategies:
· Undifferentiated targeting,
· Concentrated targeting, and
· Multi-segment targeting.
Lamb et al. (2014) explain that an undifferentiated target marketing strategy:
Assumes that all members of a market have similar needs that can be met with a single marketing mix. A concentrated targeting strategy focuses all marketing efforts on a single market segment. Multi-segment targeting is a strategy that uses two or more marketing mixes to target two or more market segments. (pp. 131–135)
To demonstrate your understanding of segmentation, target marketing, and positioning, watch the video case study on Numi Organic Tea and answer the related questions by following the instructions.
References
Lamb, C. W., Hair, J. F., & McDaniel, C. (2014). MKTG7. Mason, OH: Cengage.
View the grading rubric icon below to see the full instructions and grading rubric for this Assignment.
Assignment: Antecedents of Target Marketing
In this Assignment, you will discuss antecedents of target marketing as they relate to the video case study on Numi Organic Tea. The video case study on Numi Organic Tea describes how
the company’s sampling program helps position the Numi Organic Tea brand with its target markets. The brand’s premium position ties naturally into the customer outlined in the film, but Numi is also interested in expanding outside of the major tea drinker into more casual tea drinkers. To watch the video case study: Select Numi Organic Tea,
Using research from Chapter 8, answer the questions on Numi Organic Tea in the template provided. Download the template for this Assignment below.
Directions for Submitting this Assignment:
Review the grading rubric below before beginning this activity. For additional help with your writing and APA citation, please visit the Kaplan University Writing Center accessed from the home area of this course. Compose your Assignment as a Microsoft Word document and save it as (Example: TAllen-MT219 Assignment-Unit 6.docx). Submit your file by selecting the Unit 6: Assignment Dropbox by the end of Unit 6. Unit 6 Assignment: Antecedents of Target Marketing
Percent possible
Points possible
Points Earned
Comments
Content per Checklists
100%
50
Answer provides complete information demonstrating analysis and critical thinking:
80%
Provides correct answers to two short essays of 200–250 words using research from the text.
48%
24
Provides correct response to the eight multiple choice questions with additional 100 word defense of each answer. 2 pts. for each correct response (1 pt. for correct answer, and 1 pt. for viable defense)
32%
16
Subtotal:
80%
40
Provides completed template using correct grammar, spelling, and APA format and
20%
10
Title of Paper Goes Here
Your Name
Kaplan University
Antecedents
of Target Marketing
Short Essay: Write a 250 (or more) word discussion using research from your textbook
to help substantiate your understanding of segmentation, target marketing, and
positioning. Apply APA style referencing in your writing.
1.
In the first part of the video, Jen Mullin, the Vice President of
Marketing for Numi Organic Tea, clearly describes their typical customer. Using
the information on segmentation you learned from reading Chapter 8 in Lamb, et
al. (2014), discuss who the customer is and how the Numi marketing team figured
that out?
ANSWER:
2. What
is Numi's principle marketing plan? In what way does Numi's marketing team use
what they know about their target demographic to implement their marketing
plan?
ANSWER:
Defend Your Answer Challenge: Highlight your multiple choice
answer in yellow.
Write a 100 (or more) word discussion in defense of your answer to the multiple
choice and true/false questions using research from your textbook to help
substantiate your understanding of segmentation, target marketing, and
positioning. Apply APA style referencing in your writing.
3) Jen Mullin, the vice president of
Marketing for Numi Organic Tea, describes their typical customer as a female,
college-educated tea lover, possibly an “eco-mom.” What type of market
segmentation has she used to identify this customer group?
a. Geographic segmentation
b. Demographic segmentation
c. Ethnic segmentation
d. Psychographic segmentation
ANSWER:
4) Another way Numi Organic Tea
identifies potential customers is through what they want from the product; they
are looking for organic, fair-trade, premium quality tea, according to the
video. What type of market segmentation is used to identify customers in this
way?
a. Geographic segmentation
b. Demographic segmentation
c. Benefit segmentation
d. Usage-rate segmentation
ANSWER:
5) Because Numi Organic Tea has
identified more than one target market, for example, “eco-moms,” college
students, and family travelers, they should be particularly aware of the
____________________, which helps explain how consumption patterns differ at
different stages determined by a combination of age, marital status, and the
presence or absence of children.
a. Family life cycle
b. 80/20 principle
c. Undifferentiated targeting
strategy
d. Concentrated targeting strategy
ANSWER:
6) The demographic variable that
Numi Tea marketers were examining when they recognized that people who had
discovered their product at a high-end spa or fine restaurant often shopped for
groceries at Costco was _________________________.
a. Age
b. Income
c. Ethnicity
d. Gender
ANSWER:
7) Numi Tea uses premium ingredients
to create a premium tea at an affordable price, according to Jen Mullin. This
is a form of ______________________ that the company uses to distinguish their
products from those of competitors.
a. Perceptual mapping
b. One-to-one marketing
c. Product differentiation
d. Market segmentation
ANSWER:
8) Which of the following is the
least likely targeting strategy that Numi Tea would select to market their
products?
a. Undifferentiated targeting
b. Concentrated targeting
c. Multisegment targeting
d. Niche targeting
ANSWER:
9)When Jen Mullin explains
that her company seeks to include their product in gift bags and other
promotional giveaways by companies and other organizations, she is recognizing
the need to change customers’ perceptions through sampling.
a. True
b. False
ANSWER:
10) To graphically map the “channel
conflict” between marketing Numi Tea to premium spas, hotels, and restaurants
and selling the same brand at mass market stores such as Target, the company
could employ perceptual mapping.
a. True
b. False
ANSWER:
7 pages
Team Charter
The team is formed created for completion of a task assigned as part of the [Course Name]. We have an overall objective th ...
Team Charter
The team is formed created for completion of a task assigned as part of the [Course Name]. We have an overall objective that is meant to guide us ...
Similar Content
Correcting a project
I want you to correct my project, and the excel sheet to meet specific requirments ...
Auburn University Sunshine State Ice Cream Parlors Expansion in Business Summary
Write a 2 page summary about this.The main problem that Sunshine State Ice Cream Parlors is seeing is that the company is ...
Current Leadership Example
To help formulate your concepts of the kind of leader
you want to become, examine your choice of current business periodi...
Shifting Views of America Assignment Options, business and finance homework help
CHOOSE ONE of the options listed below.Option AWrite a 700- to 1,050-word paper on how art reflects the society in which i...
Sultan Qaboos University What Is Cost Behavior Discussion
What is cost behavior? Explain with a suitable example. How to apply techniques/methods associated with cost management sy...
Strayer University Corporate Societal Relationship Starbucks Paper
- Evaluating a Corporate-Societal Relationship According to the textbook, the current world economy is increasingly becomi...
Receipt Kk
This receipt acknowledges that Turnitin received your paper. Below you will find the receipt The first page of your subm...
2. Select and identify two different stages in the family life cycle. Discuss how you
2. Select and identify two different stages in the family life cycle. Discuss how you would market a resort to each of tho...
Project Scope Creep
The success of a project is the determination and the expectation of all the stakeholders. However, the preparation of the...
Related Tags
Book Guides
Get 24/7
Homework help
Our tutors provide high quality explanations & answers.
Post question
Most Popular Content
Formative and Summative Evaluations
Develop a formative and summative evaluation for training that was just completed on "how to create a resume." This was a ...
Formative and Summative Evaluations
Develop a formative and summative evaluation for training that was just completed on "how to create a resume." This was a fictitious training that was completed, so use your imagination when creating the formative and summative evaluations. I have included an article about how to create a resume and a sample of a formative evaluation.Your Formative Evaluation is going to assess the training and overall process as a whole. What was done well and what can be done better?Your Summative Evaluation is going to evaluate your trainees on the material they have just received in your training session. This is typically done in a pre/post test manner
SRT 581 MVSU Week 2 Factors Influencing Strategic Planning Discussion
Consider a company with which you are familiar. Discuss what might be in the organizations external, general, or industry ...
SRT 581 MVSU Week 2 Factors Influencing Strategic Planning Discussion
Consider a company with which you are familiar. Discuss what might be in the organizations external, general, or industry environment that would influence strategic planning for that company.
Antecedents of Target Marketing, Unit 6 Assignment help
http://www.cengage.com/marketing/book_content/9781133190110_lamb/videos/ch08.html
Assignment 6: Antecedents of Target Ma ...
Antecedents of Target Marketing, Unit 6 Assignment help
http://www.cengage.com/marketing/book_content/9781133190110_lamb/videos/ch08.html
Assignment 6: Antecedents of Target Marketing As stated in Lamb et al. (2014), to segment a market successfully, a marketer must consider certain criteria.
A market segment must be:
1) substantial (have enough potential customers to be viable),
2) identifiable and measurable,
3) composed of members accessible to marketing efforts, and
4) responsive to particular marketing initiatives to differentiate it from other market segments.
In marketing, segmentation is used to create market segment profiles for the purpose of targeting consumers. Marketers identify a target market as one of the following three different strategies:
· Undifferentiated targeting,
· Concentrated targeting, and
· Multi-segment targeting.
Lamb et al. (2014) explain that an undifferentiated target marketing strategy:
Assumes that all members of a market have similar needs that can be met with a single marketing mix. A concentrated targeting strategy focuses all marketing efforts on a single market segment. Multi-segment targeting is a strategy that uses two or more marketing mixes to target two or more market segments. (pp. 131–135)
To demonstrate your understanding of segmentation, target marketing, and positioning, watch the video case study on Numi Organic Tea and answer the related questions by following the instructions.
References
Lamb, C. W., Hair, J. F., & McDaniel, C. (2014). MKTG7. Mason, OH: Cengage.
View the grading rubric icon below to see the full instructions and grading rubric for this Assignment.
Assignment: Antecedents of Target Marketing
In this Assignment, you will discuss antecedents of target marketing as they relate to the video case study on Numi Organic Tea. The video case study on Numi Organic Tea describes how
the company’s sampling program helps position the Numi Organic Tea brand with its target markets. The brand’s premium position ties naturally into the customer outlined in the film, but Numi is also interested in expanding outside of the major tea drinker into more casual tea drinkers. To watch the video case study: Select Numi Organic Tea,
Using research from Chapter 8, answer the questions on Numi Organic Tea in the template provided. Download the template for this Assignment below.
Directions for Submitting this Assignment:
Review the grading rubric below before beginning this activity. For additional help with your writing and APA citation, please visit the Kaplan University Writing Center accessed from the home area of this course. Compose your Assignment as a Microsoft Word document and save it as (Example: TAllen-MT219 Assignment-Unit 6.docx). Submit your file by selecting the Unit 6: Assignment Dropbox by the end of Unit 6. Unit 6 Assignment: Antecedents of Target Marketing
Percent possible
Points possible
Points Earned
Comments
Content per Checklists
100%
50
Answer provides complete information demonstrating analysis and critical thinking:
80%
Provides correct answers to two short essays of 200–250 words using research from the text.
48%
24
Provides correct response to the eight multiple choice questions with additional 100 word defense of each answer. 2 pts. for each correct response (1 pt. for correct answer, and 1 pt. for viable defense)
32%
16
Subtotal:
80%
40
Provides completed template using correct grammar, spelling, and APA format and
20%
10
Title of Paper Goes Here
Your Name
Kaplan University
Antecedents
of Target Marketing
Short Essay: Write a 250 (or more) word discussion using research from your textbook
to help substantiate your understanding of segmentation, target marketing, and
positioning. Apply APA style referencing in your writing.
1.
In the first part of the video, Jen Mullin, the Vice President of
Marketing for Numi Organic Tea, clearly describes their typical customer. Using
the information on segmentation you learned from reading Chapter 8 in Lamb, et
al. (2014), discuss who the customer is and how the Numi marketing team figured
that out?
ANSWER:
2. What
is Numi's principle marketing plan? In what way does Numi's marketing team use
what they know about their target demographic to implement their marketing
plan?
ANSWER:
Defend Your Answer Challenge: Highlight your multiple choice
answer in yellow.
Write a 100 (or more) word discussion in defense of your answer to the multiple
choice and true/false questions using research from your textbook to help
substantiate your understanding of segmentation, target marketing, and
positioning. Apply APA style referencing in your writing.
3) Jen Mullin, the vice president of
Marketing for Numi Organic Tea, describes their typical customer as a female,
college-educated tea lover, possibly an “eco-mom.” What type of market
segmentation has she used to identify this customer group?
a. Geographic segmentation
b. Demographic segmentation
c. Ethnic segmentation
d. Psychographic segmentation
ANSWER:
4) Another way Numi Organic Tea
identifies potential customers is through what they want from the product; they
are looking for organic, fair-trade, premium quality tea, according to the
video. What type of market segmentation is used to identify customers in this
way?
a. Geographic segmentation
b. Demographic segmentation
c. Benefit segmentation
d. Usage-rate segmentation
ANSWER:
5) Because Numi Organic Tea has
identified more than one target market, for example, “eco-moms,” college
students, and family travelers, they should be particularly aware of the
____________________, which helps explain how consumption patterns differ at
different stages determined by a combination of age, marital status, and the
presence or absence of children.
a. Family life cycle
b. 80/20 principle
c. Undifferentiated targeting
strategy
d. Concentrated targeting strategy
ANSWER:
6) The demographic variable that
Numi Tea marketers were examining when they recognized that people who had
discovered their product at a high-end spa or fine restaurant often shopped for
groceries at Costco was _________________________.
a. Age
b. Income
c. Ethnicity
d. Gender
ANSWER:
7) Numi Tea uses premium ingredients
to create a premium tea at an affordable price, according to Jen Mullin. This
is a form of ______________________ that the company uses to distinguish their
products from those of competitors.
a. Perceptual mapping
b. One-to-one marketing
c. Product differentiation
d. Market segmentation
ANSWER:
8) Which of the following is the
least likely targeting strategy that Numi Tea would select to market their
products?
a. Undifferentiated targeting
b. Concentrated targeting
c. Multisegment targeting
d. Niche targeting
ANSWER:
9)When Jen Mullin explains
that her company seeks to include their product in gift bags and other
promotional giveaways by companies and other organizations, she is recognizing
the need to change customers’ perceptions through sampling.
a. True
b. False
ANSWER:
10) To graphically map the “channel
conflict” between marketing Numi Tea to premium spas, hotels, and restaurants
and selling the same brand at mass market stores such as Target, the company
could employ perceptual mapping.
a. True
b. False
ANSWER:
7 pages
Team Charter
The team is formed created for completion of a task assigned as part of the [Course Name]. We have an overall objective th ...
Team Charter
The team is formed created for completion of a task assigned as part of the [Course Name]. We have an overall objective that is meant to guide us ...
Earn money selling
your Study Documents