Business Plan (Cupcake)

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Yvnanfvyin1037

Writing

entrepreneur finance

Description

Your Final Business Plan must include blocks 1 – 4 assembled together.

You must follow the below sample.

As the previous blocks, this paper will be graded on originality of 95%. Please remember to make the necessary changes prior to submitting it, since this part is worth 25 points of your final grade.

Click on the Link below to submit your work View/Complete

Remember to make the necessary changes once you submit your work through "turnitin" in order to make it 95% original.

1.0 Executive Summary

1.1 Objectives

2.0 Mission, Vision and Culture

2.1 Mission

2.2 Vision

2.3 Culture

3.0 Company Summary

3.1 Company Ownership

3.2 Start-up Summary

4.0 Market Opportunity Analysis and Research

4.1 Industry Analysis

4.2 Environmental Analysis

4.3 Competitive Analysis

5.0 Market Strategy and Plan

5.1 Products / Services

5.2 Pricing

5.3 Promotion

5.4 Place

6.0 Management and Operations

6.1 Management Team

6.2 Research and Development

6.3 Physical Location

6.4 Facilities

6.5 Inventory, Production, and Quality Assurance

7.0 Financial Analysis and Projections

7.1 Sources and Uses of Capital

7.2 Cash Flow Projections

7.3 Balance Sheet Projections

7.4 Income Statement Projections

7.5 Breakeven Analysis

7.6 Ratio Analysis

7.7 Risk and Assumptions

8.0 Funding Request and Exit Strategy

8.1 Amount and Type of Funds Requested

8.2 Exit Plan

8.3 Milestones

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Explanation & Answer

Attached.

Running Head: CUPCAKE COMPANY BUSINESS PLAN

Cupcake Company Business Plan
Name
Course
Tutor
Date

1

CUPCAKE COMPANY BUSINESS PLAN

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1.0 Executive Summary
Sweet Frosting Cupcakes is a company that will be offering its products to the residents of
Madison, Wisconsin. This business plan will act as guidance for the owner or the company so
that goals are realized. It gives the company direction through the mission, vision and culture. Its
positioning in the market against its competitors helps give a clear picture of the direction. The
financial analysis gives an in-depth look into the expected performance of the business.
1.1 Objectives
1. To have an establishment that meets the sweet tooth needs of the people of Madison,
Wisconsin.
2. To provide customized products to the customers’ liking while maintaining quality and
value for money.
2.0 Mission, Vision and Culture
2.1 Mission
The mission of Sweet Frosting Cupcakes is to grow a business that can be appreciated by its
customers in the Madison area and beyond while still holding on to the idea of meeting unique
customer needs through product customization.
2.2 Vision
The vision of Sweet Frosting Cupcakes is to make this establishment a go-to business that
customers will view as their first choice within the city and further out in the state. The focus lies
in ensuring that this first position is acquired by the business in the next 3 and a half years.

CUPCAKE COMPANY BUSINESS PLAN

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2.3 Culture
The culture of the company will be solely based on meeting the unique tastes of customers
through customizing the products to their tastes and coming up with various flavors that meet
these demands and needs for better appreciation by the customers.
3.0 Company Summary
3.1 Company Ownership
The ownership of the cupcake company lies with the owner who is also the company’s manager.
This person is Odeliah Smith. The manager/owner will be responsible for running the company
and ensuring that management is according to the set goals. The company is a start-up and is,
therefore, dependent on a store-front location to aid in helping business thrive.
3.2 Start-up Summary
The Sweet Frosting Cupcakes’ Company is a start-up that focuses on meeting the sweet tooth
needs of its customers through baking and selling cupcakes within the Madison area in
Wisconsin. It is an easier business to manage and thrive compared to that of establishing a cake
business, as the cakes are presented in mini forms which makes it easier to sell and manage as
opposed to full cakes. The Madison area has been found to be an appropriate spot for the
company establishment since it is short on cupcake stores and big on cake businesses that have
little focus on mini cakes or cupcakes. People in this area are mostly the youth which makes it
easier to sell this option among them (Longenecker, 2010).
4.0 Market Opportunity Analysis and Research
4.1 Industry Analysis

CUPCAKE COMPANY BUSINESS PLAN

4

Ease of entry into this market can be said to be relatively easy thus providing opportunities to
new businesses. This is based on the fairly difficult government regulations and laws, and loyalty
by customers to already established businesses.
Supplier power can best be described a...


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