Description
Please complete a one page paper examining one of the following issues that you've learned about in this course:
- Pointing to the tough realities, such as globalization, faced by one or two nations studied during throughout the course (India, China, America), explain what you think Richard Feinberg meant about how we attempt to solve problems when he said: "Sometimes I wonder if we put all the problems (of the world) on a circular board, all the proposed solutions on an outer wheel, and just spun away, and implemented each solution wherever it stopped on the wheel, whether we wouldn't do as well."
- Albert Einstein said that unless we change our "modes of thinking" about political issues, we are headed toward "unparalleled catastrophe." Do you agree or disagree with this statement?
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Running head: POLITICAL THINKING
1
Albert Einstein on political thinking
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POLITICAL THINKING
Albert Einstein on political thinking
I agree with the statement that the world needs to change its thinking on political matters
mainly because our reasoning will determine how people make decisions (Crockatt, 2016). There
is a necessity for the world to adjust their logic when it comes to politics because as m...
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Pricing and Marketing Plan Implementation SLP
In this SLP for Module 5, first develop action plans based on the marketing strategies developed in SLP 4 and then evaluat ...
Pricing and Marketing Plan Implementation SLP
In this SLP for Module 5, first develop action plans based on the marketing strategies developed in SLP 4 and then evaluate a marketing budget for the plans. This is the final step of this cumulative research project. Be sure to incorporate all the work for this Session Long Project (SLPs 1-5) into a complete marketing plan following the marketing plan outline.Marketing Implementation: Action Plans and Marketing MixThe action plans and marketing mix are related. That is, the action plans contain a complete description of a marketing program, including its goals and objectives (as previously outlined in the section on Goals and Objectives), marketing mix activities, program evaluation mechanisms and measurements, budget and timing considerations, and quantitative assessments. (A complete description of these final dimensions follows. Follow the format below for action plan outlines.)Before you begin working on the action plans, consider the total budget amount for your charge.Make a realistic budget estimate for your marketing plan based on the financial situation of the company and its past spending on marketing. State for each action plan: The goal(s) and objective(s) for the action plan. The target market at which this action plan is aimed. The marketing mix activities needed to implement the action plan. Product strategy and programs require consideration of things such as brand name, product features/benefits, differentiation from competition, relationship to delivering value, logo, package design/labeling, complementary products/services, elements of customer service strategy, and programs. Also, this is where the service concept, tangibles, customer-contact employees, and so on, need to be addressed. Depending on the charge of your marketing plan, some of the above may not apply. Price strategy and programs require consideration of things such as pricing objectives and relationship to delivering value. Keep in mind that pricing is not restricted to monetary concerns. Customers are likely to compare the perceived benefits of the new brand to the perceived benefits of the existing brand and other competitive brands. In other words, customers are likely to perform a cost-benefit analysis, which means that customers must perceive the new brand to have benefits that are equal to or exceed the perceived costs. When considering pricing issues, also include costs customers are likely to incur in terms of time, effort, and energy. Consider psychological costs (e.g., embarrassment, fear, rejection, etc.) and losses (e.g., aesthetics, familiarity, etc.), and physical discomfort or loss of pleasure.Place or distribution strategy and programs require consideration of things such as the selection, motivation, and evaluation of channel partners (if applicable). This is also the place to describe any direct marketing programs (mail, telemarketing, catalogs, Internet, etc.) and other accessibility issues (e.g., number of local stores, etc.).Promotional activitiesAdvertising strategy and programs that require consideration of things such as advertising message (what will be said, unique selling points, benefits to be stressed, value story, points of differentiation, etc.), creative style (settings, characterization, humorous or not, testimonials, etc.), media mix, media schedule, and so on.Public relations/publicity strategy and programs that require consideration of things such as how to get press coverage, getting the company/brand name and story out to the public, event-oriented marketing, and so forth.Sales promotion strategy and programs that require consideration of things such as contests, sweepstakes, event tie-ins, coupons, premiums (T-shirts, hats, key chains, cup holders, etc.), trade shows, consumer fairs, and so forth.Sales force strategy and programs that require consideration of things such as size of the sales force, sales force organization (geographic territory; customer-type based, product based, or some combination; salesperson characteristics and skills to recruit and train toward; compensation; motivation), and so forth. This section will describe selling strategy in terms of sales call emphasis, selling strategy, and tactics (what should sales people be doing and saying).Other marketing programs that require consideration of methods to systematically listen to the customer, monitor customer satisfaction/loyalty, monitor competition, and become aware of trends that might impact the business. This requires some type of specific intelligence/information-gathering plan.Describe the evaluation and measurement procedures to be used to monitor overall performance of the action plan, including quantitative measures and allowable time frames.Elaborate on the specifics of plan implementation and quantitative projections. This includes people responsible for programs, budgets, other resources needed, target completion dates, timetables, and so forth. This requires a consideration of who does what, when, and for how much.Quantitative assessment includes projections of sales dollars and volume, and market share, costs, and so forth.Format: Action Plan Outline (please use a table format, such as in the example given below) Title: The title of the action plan should describe the content. Goal and Objective: What will this action plan accomplish? Which of the goals and objectives does this plan support? Here you need to go back to your Goals and Objectives section and make sure you develop at least one action plan for each of the goals and objectives you have previously outlined. In other words, you do not need to have seven goals in your Goals and Objectives section; a lesser number is acceptable if you develop more than one action plan for specific goals and objectives. Target Market: At which market is this action plan aimed? Stick to your primary target market. Do not include any “new” target markets here. Description of the Action Plan: What are the steps being taken to accomplish the objective? This section refers to the marketing mix activities deemed best to accomplish the objective. A rich, detailed description is required. Who: Who is responsible for carrying out this program? (Name of person or job title) Timing: When will the program take place? (Start and stop dates) Budget and Estimated Profitability: How much will the program cost? Give details of the budgetary items for this action plan. Also, you need to include estimated profits and/or expected return on investment. Measurement: How will the effectiveness of the action plan be measured? How will the organization know that it was successful? Measurement of effectiveness is always quantitative, and may include (depends on your objective) dollar sales, market share, expected customer satisfaction, advertising effectiveness measures, etc., in addition to a time line (monthly, quarterly, annually, etc.). Marketing BudgetUse the objective and task method and rank the action plans in order of importance. You also need to defend the budget request. The defense should be a strong persuasive argument with a clear rationale. Make sure that you include the profit potential as part of your justification. The defense should be for the total budget amount requested, not for individual action plans.What We LearnedWhat did the process of writing a marketing plan teach you? How would you apply what you learned from this process to your current or future career?SLP Assignment ExpectationsUse the following outline to organize your paper. Note that the letters “a, b, c…” and the numbers “i, ii, iii, iv…” and “1, 2, 3, 4…” below are used to show the major issues you need to include in your paper, but should not be used to format your paper.VIII. Marketing Implementation (2-6 pages) Follow the format provided above. Remember, suggest at least one action to be taken that can help achieve your stated goals and that are consistent with your strategic statements. What is the cost/budget of implementing the suggested actions? IX. Marketing Budget (1 page)You also need to write an Executive Summary and Table of Contents at the beginning of this marketing research paper.Note: Use double-spaced, black Verdana or Times Roman font in 12 pt. type size. Include a title page and references. Revise your previous SLPs based on the professor’s feedback and your additional research. Follow the SLP outline to prepare the final paper. Explain clearly and logically the facts you find about your company and charge, and use the required reading to support your positions on the issues. Do not repeat or quote definitions. Your use of the required reading to support your opinions (that is, contentions or positions) should demonstrate that you understand the concepts presented.Paraphrase the facts into your own words and ideas, employing quotes sparingly. Quotes, if absolutely necessary, should rarely exceed five words. Academic papers at the master’s level should include citations and references. Look at different sources, especially credible and reputable resources such as The New York Times, The Wall Street Journal, Businessweek, and The Economist, to find the information for your paper. Also use the Trident Online Library databases such as ProQuest and EBSCO to find the information for your project. Your discussion on each topic should be a synthesis of the different sources. Taking shortcuts on the number and quality of your sources will result in a poor-quality marketing plan that will be of no use to your client.Also, it is important that you reference your sources throughout the text of your marketing plan. Take the following paragraph as an example:“As a result, telephone interviewers often do not even get a chance to explain that they are conducting a survey (Council for Marketing and Opinion Research, 2003), and response rates have steadily declined (Keeter et al., 2000) to reported lows of 7% (Council for Marketing and Opinion Research, 2003). This decrease presents a problem because not only does it increase the cost of conducting telephone surveys, but it also leads to questions concerning the generalizability of the results (Struebbe, Kernan & Grogan, 1986; Tuckel & O’Neill, 2002).”There are different citation and reference formats such as APA, MLA, or Chicago. You need to use APA citation and reference format for this course. Also note: The marketing plan should use third person business writing. Avoid “we,” “our,” and “you.” Do not use contractions in business writing.Here are some guidelines on how to conduct an information search and build critical thinking skills.Emerald Group Publishing. (n.d.). Searching for Information. Retrieved from http://www.emeraldinsight.com/learning/study_skill...Emerald Group Publishing. (n.d.). Developing Critical Thinking. Retrieved from http://www.emeraldinsight.com/learning/study_skill...Guidelines for handling quoted and paraphrased material are found at:Purdue Online Writing Lab. (n.d.). Academic Writing. Retrieved from https://owl.english.purdue.edu/owl/section/1/2/Purdue Online Writing Lab. (n.d.). Quoting, Paraphrasing, and Summarizing. Retrieved from https://owl.english.purdue.edu/owl/resource/563/1/Purdue Online Writing Lab. (n.d.). Avoiding Plagiarism. Retrieved from http://owl.english.purdue.edu/owl/resource/589/1/Your paper consists of arguments in favor of your opinions or positions on the issues addressed by the guidelines; therefore, avoid the logical fallacies described in the following resource:Purdue Online Writing Lab. (n.d.). Logic in Argumentative Writing. Retrieved fromhttp://owl.english.purdue.edu/owl/resource/659/03/Module 5 - BackgroundPricing and Marketing Plan Implementation Bailey, C. D., Hair, J. F., Hermanson, D. R., & Crittenden, V. L. (2012). Marketing academics' perceptions of the peer review process. Marketing Education Review, 22(3), 263-278.Burnsed, B. (2009, July 23). In luxury sector, discounting can be dangerous. Businessweek.Catan, T., & Trachtenberg, J.A. (2012). US warns Apple, publishers. Wall Street Journal,259:55(March 9):A1.Järvinen, J., & Karjaluoto, H. (2015). The use of Web analytics for digital marketing performance measurement. Industrial Marketing Management, 50, 117-127.Kumar, V. (2016). My reflections on publishing in Journal of Marketing. Journal of Marketing, 80(1), 1-6.Rafi, M. (2011). Ditch the discounts. Harvard Business Review; 89 (1/2), 23-5.Ratchford, B. T. (2009). Online pricing: Review and directions for research. Journal of Interactive Marketing, 23(1), 82-90.Tadajewski, M. (2016). Academic labour, journal ranking lists and the politics of knowledge production in marketing. Journal of Marketing Management, 32 (1-2), 1-18.Wiedmann, K., Hennigs, N., Pankalla, L., Kassubek, M., Seegebarth, B., & Reeh, M. (2010). Online distribution of pharmaceuticals: Investigating relations of consumers' value perception, online shopping attitudes and behaviour in an e-pharmacy context. Journal Of Customer Behaviour, 9(2), 175-199. doi:10.1362/147539210X511362
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Bottom Up Budgeting
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Bottom Up Budgeting
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MBA6360 OU Building Better Business Cases for IT Investments Paper
I will need two separate short papers for this business case. I need to submit one paper for Module 6 showing the first 5 ...
MBA6360 OU Building Better Business Cases for IT Investments Paper
I will need two separate short papers for this business case. I need to submit one paper for Module 6 showing the first 5 steps of the business case. Then I need to submit a following paper for Module 7 showing step 6. They will both build off each other. Therefore, I am submitting them together as a question. The break point between the two papers is denoted by asterisks. My professor has a certain style that he likes our papers to be in. I will supply an example of a past paper in the attachments.
Read (1) "Building Better Business Cases for IT Investments" (Ward et al., 2008). Develop a benefits table along with first five (5) steps for an IT project using the framework from the first reading.
Here is the option:
Use the NYU case provided, NYU Langone Medical Center Goes Paperless
In making your benefits analysis for your business case, follow the six steps approach by Ward et al. (2008) closely. Your analysis should be presented in the same paper format as you have used in the previous modules. Labeling steps 1 through 5 will be helpful to the reader:
Introduction
Step 1: Define Business Drivers and Investment ObjectivesFILLER TEXT Step 2: Identify Benefits, Measures, and OwnersFILLER TEXT Step 3: Structure the BenefitsFILLER TEXT Step 4: Identify Organizational Changes enabling BenefitsFILLER TEXT Step 5: Determine the Explicit Value of each BenefitFILLER TEXT Note: Step 6, Costs and Risks analyses will be done in Module 7
FILLER TEXT Conclusion (Only conclude your benefits analysis at this point)
ReferencesFILLER TEXT FILLER TEXT
Appendix:
Visuals
Provide your benefits table similar to Figure 5 from the main reading, Building Better Business Cases for IT Investments (Ward et al., 2008, p.11)
A table of your assumptions for the benefits you identified and estimated
Summary of Learning
Note: The page limitation for the first stage of the business case is two (2) pages, plus references, visuals, and learning summary. I will provide a sample paper to reference the style that my professor wants.
*********************************
Building on Module 6, read "Measuring and Reducing Total Cost of Ownership" (Woodward, 2016). Use the TCO framework from the reading to help structure and estimate Total Costs of Ownership (TCO) along with your ROI calculation. Also identify risks associated with the IT initiative along with a completed risk assessment.
Within Step 6: Identify Costs (TCO), Risks, and calculate ROI
Estimate TCO using "Measuring and Reducing Total Cost of Ownership" (Woodward, 2016) along with this TCO and ROI template (Note: Most cost numbers need to be researched and estimated along with your assumptions made)
Identify and assess risks using the matrix introduced in the Module Slides
Visuals for Step 6 (required)
Provide TCO (provide explanation and assumption for each cost estimation) and ROI Table
Provide Risk Assessment Table
Once the above is done, combine your part 1 (from Module 6) and part 2 analyses into a complete business case. Here is the overall structure of your business case:
IntroductionFILLER TEXT FILLER TEXT Step 1: Define Business Drivers and Investment ObjectivesFILLER TEXT Step 2: Identify Benefits, Measures, and OwnersFILLER TEXT Step 3: Structure the BenefitsFILLER TEXT Step 4: Identify Organizational Changes enabling BenefitsFILLER TEXT Step 5: Determine the Explicit Value of each BenefitFILLER TEXT (Note: the above are from Part 1)FILLER TEXT Step 6: Identify Costs (TCO), Risks, and calculate ROI
Conclusion (Your recommendation for the investment based on your interpretation of the benefits, costs, and risks analyses)
ReferencesFILLER TEXT FILLER TEXT
Appendix:
Visuals (required)FILLER TEXT FILLER TEXT
Provide your benefits table similar to Figure 5 from the main reading, (Ward et al., 2008, p.11) along with your assumptions (You did all these in Module 6)
Provide TCO table and ROI calculation within paper (in addition, attach the TCO &ROI spreadsheet along with your final paper)
Provide Risk Table
Summary of Learning
Note: The page limitation for the final business case (combined with Parts 1 and 2) is four (4) pages, plus references, visuals, and learning summary.
FILLER TEXT
Legal Memorandum Intentional Torts
Review the fact pattern below and prepare a memo of no less than 2 but no more than five pages to your supervising attorne ...
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Review the fact pattern below and prepare a memo of no less than 2 but no more than five pages to your supervising attorney outlining:The relevant factsAll possible tort liability against the client and defenses to the tort claimsAll possible tort claims the client may have against other parties and any defenses against the client's tort claimsFact Pattern
JWU Negotiation Strategies for Women Case Study Paper
Negotiation Strategies for Women
The case study, Negotiation Strategies for Women, deals with the topic of negotiations an ...
JWU Negotiation Strategies for Women Case Study Paper
Negotiation Strategies for Women
The case study, Negotiation Strategies for Women, deals with the topic of negotiations and gender. It pertains directly to the topics covered in chapter 10 of your textbook. It is taken from articles published by the Program on Negotiation at Harvard University. Read each article and provide your analysis and opinion to answer the questions.
#1: Identify and list four (4) specific issues of your choice discussed in all the articles pertaining to gender differences in negotiations.
#2: Describe in your own words each issue and explain in detail why you believe each issues is important to understanding gender differences in the negotiating process.
#3: Analyze how understanding each issue will enhance your ability to negotiate with the opposite gender in future. Women – How can you use this information to be a stronger negotiator? Men – How will you negotiate differently with women with this new knowledge?
Reflection:
Critique the Negotiation Strategies for Women report for its overall value. Identify the one article that you feel was the most valuable to you and explain why? Explain how this report is important to study of negotiations?
Capella University Costco Company Data Analysis Results Effectively PPT
Create a 9-slide PowerPoint presentation that interprets four of the graphs from the report you created in the last two as ...
Capella University Costco Company Data Analysis Results Effectively PPT
Create a 9-slide PowerPoint presentation that interprets four of the graphs from the report you created in the last two assessments. You have the option of recording a voice-over of up to 10 minutes or including detailed presenter's notes in the PowerPoint slide deck to explain the points in each slide.The ability to translate analytic results into clear, concise business language and actionable results is vital for managers and analysts. Managers are often required to present the results of their team’s analysis to executives and must be able to explain the results at a high level as well as understand enough about the details to answer any questions the executives might pose.How much an analysis is valued can depend heavily on how well the results of that analysis are articulated. Communicating the results of your data analysis so the applications to your business are clear and explicit can greatly enhance the value of your analytic work. In this assessment, consider how you can best communicate the results that you wrote about in your previous assessment. Review any feedback you received on your first assessment and use it to enhance this assessment.ScenarioYou are a senior analyst in a business. You may choose any publicly traded company of interest that has practical meaning for you. Your immediate supervisor read your last analytics report on the company’s historical stock performance and was so impressed with your work that she has asked you to present the key points from that report at a company-wide meeting. Your RoleYou have been allotted no more than 10 minutes to present the highlights of your analytics report to an audience from all levels of the company and explain how the results of your analysis apply to the business using four charts or tables from your report.InstructionsCreate a 9-slide PowerPoint presentation with detailed presenter's notes or recorded voice-over in which you present and interpret four graphs from the report you created in the last two assessments. Format your presentation as follows:
1 title slide.
1 introduction slide explaining the business context.
4 graphics slides: one for each of the four charts in your report and your interpretation of each chart.
2 conclusion slides explaining how the data analysis results can be applied in the chosen business context.
1 slide with APA-formatted references.
Additional Requirements
Use short but complete sentences that are clear, comprehensible, and free of jargon for each bullet point.
Include no more than 3 bullet points per slide if possible.
Include APA-formatted in-text citations where appropriate
Ensure your presentation is relevant to and easily understood by everyone in the audience. Remember, you will be speaking to people of all levels in the company.
If you include a voice-over in lieu of presenter's notes, your recording should be no longer than 12 minutes.
Your written communication should be free of errors that detract from the overall message.
Include an APA-formatted references slide at the end of the presentation.
EvaluationBy successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria:
Competency 1: Explain how data management techniques and tools are used to support business decisions.
Introduce the business context.
Explain how the results of your analysis are applicable to the business context.
Competency 4: Present the results of data analysis in clear and meaningful ways to multiple stakeholders.
Interpret or explain the meaning of the two different graphical representations of data.
Format citations and references correctly using current APA style.
Present content clearly, professionally, and logically for the identified audience
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Pricing and Marketing Plan Implementation SLP
In this SLP for Module 5, first develop action plans based on the marketing strategies developed in SLP 4 and then evaluat ...
Pricing and Marketing Plan Implementation SLP
In this SLP for Module 5, first develop action plans based on the marketing strategies developed in SLP 4 and then evaluate a marketing budget for the plans. This is the final step of this cumulative research project. Be sure to incorporate all the work for this Session Long Project (SLPs 1-5) into a complete marketing plan following the marketing plan outline.Marketing Implementation: Action Plans and Marketing MixThe action plans and marketing mix are related. That is, the action plans contain a complete description of a marketing program, including its goals and objectives (as previously outlined in the section on Goals and Objectives), marketing mix activities, program evaluation mechanisms and measurements, budget and timing considerations, and quantitative assessments. (A complete description of these final dimensions follows. Follow the format below for action plan outlines.)Before you begin working on the action plans, consider the total budget amount for your charge.Make a realistic budget estimate for your marketing plan based on the financial situation of the company and its past spending on marketing. State for each action plan: The goal(s) and objective(s) for the action plan. The target market at which this action plan is aimed. The marketing mix activities needed to implement the action plan. Product strategy and programs require consideration of things such as brand name, product features/benefits, differentiation from competition, relationship to delivering value, logo, package design/labeling, complementary products/services, elements of customer service strategy, and programs. Also, this is where the service concept, tangibles, customer-contact employees, and so on, need to be addressed. Depending on the charge of your marketing plan, some of the above may not apply. Price strategy and programs require consideration of things such as pricing objectives and relationship to delivering value. Keep in mind that pricing is not restricted to monetary concerns. Customers are likely to compare the perceived benefits of the new brand to the perceived benefits of the existing brand and other competitive brands. In other words, customers are likely to perform a cost-benefit analysis, which means that customers must perceive the new brand to have benefits that are equal to or exceed the perceived costs. When considering pricing issues, also include costs customers are likely to incur in terms of time, effort, and energy. Consider psychological costs (e.g., embarrassment, fear, rejection, etc.) and losses (e.g., aesthetics, familiarity, etc.), and physical discomfort or loss of pleasure.Place or distribution strategy and programs require consideration of things such as the selection, motivation, and evaluation of channel partners (if applicable). This is also the place to describe any direct marketing programs (mail, telemarketing, catalogs, Internet, etc.) and other accessibility issues (e.g., number of local stores, etc.).Promotional activitiesAdvertising strategy and programs that require consideration of things such as advertising message (what will be said, unique selling points, benefits to be stressed, value story, points of differentiation, etc.), creative style (settings, characterization, humorous or not, testimonials, etc.), media mix, media schedule, and so on.Public relations/publicity strategy and programs that require consideration of things such as how to get press coverage, getting the company/brand name and story out to the public, event-oriented marketing, and so forth.Sales promotion strategy and programs that require consideration of things such as contests, sweepstakes, event tie-ins, coupons, premiums (T-shirts, hats, key chains, cup holders, etc.), trade shows, consumer fairs, and so forth.Sales force strategy and programs that require consideration of things such as size of the sales force, sales force organization (geographic territory; customer-type based, product based, or some combination; salesperson characteristics and skills to recruit and train toward; compensation; motivation), and so forth. This section will describe selling strategy in terms of sales call emphasis, selling strategy, and tactics (what should sales people be doing and saying).Other marketing programs that require consideration of methods to systematically listen to the customer, monitor customer satisfaction/loyalty, monitor competition, and become aware of trends that might impact the business. This requires some type of specific intelligence/information-gathering plan.Describe the evaluation and measurement procedures to be used to monitor overall performance of the action plan, including quantitative measures and allowable time frames.Elaborate on the specifics of plan implementation and quantitative projections. This includes people responsible for programs, budgets, other resources needed, target completion dates, timetables, and so forth. This requires a consideration of who does what, when, and for how much.Quantitative assessment includes projections of sales dollars and volume, and market share, costs, and so forth.Format: Action Plan Outline (please use a table format, such as in the example given below) Title: The title of the action plan should describe the content. Goal and Objective: What will this action plan accomplish? Which of the goals and objectives does this plan support? Here you need to go back to your Goals and Objectives section and make sure you develop at least one action plan for each of the goals and objectives you have previously outlined. In other words, you do not need to have seven goals in your Goals and Objectives section; a lesser number is acceptable if you develop more than one action plan for specific goals and objectives. Target Market: At which market is this action plan aimed? Stick to your primary target market. Do not include any “new” target markets here. Description of the Action Plan: What are the steps being taken to accomplish the objective? This section refers to the marketing mix activities deemed best to accomplish the objective. A rich, detailed description is required. Who: Who is responsible for carrying out this program? (Name of person or job title) Timing: When will the program take place? (Start and stop dates) Budget and Estimated Profitability: How much will the program cost? Give details of the budgetary items for this action plan. Also, you need to include estimated profits and/or expected return on investment. Measurement: How will the effectiveness of the action plan be measured? How will the organization know that it was successful? Measurement of effectiveness is always quantitative, and may include (depends on your objective) dollar sales, market share, expected customer satisfaction, advertising effectiveness measures, etc., in addition to a time line (monthly, quarterly, annually, etc.). Marketing BudgetUse the objective and task method and rank the action plans in order of importance. You also need to defend the budget request. The defense should be a strong persuasive argument with a clear rationale. Make sure that you include the profit potential as part of your justification. The defense should be for the total budget amount requested, not for individual action plans.What We LearnedWhat did the process of writing a marketing plan teach you? How would you apply what you learned from this process to your current or future career?SLP Assignment ExpectationsUse the following outline to organize your paper. Note that the letters “a, b, c…” and the numbers “i, ii, iii, iv…” and “1, 2, 3, 4…” below are used to show the major issues you need to include in your paper, but should not be used to format your paper.VIII. Marketing Implementation (2-6 pages) Follow the format provided above. Remember, suggest at least one action to be taken that can help achieve your stated goals and that are consistent with your strategic statements. What is the cost/budget of implementing the suggested actions? IX. Marketing Budget (1 page)You also need to write an Executive Summary and Table of Contents at the beginning of this marketing research paper.Note: Use double-spaced, black Verdana or Times Roman font in 12 pt. type size. Include a title page and references. Revise your previous SLPs based on the professor’s feedback and your additional research. Follow the SLP outline to prepare the final paper. Explain clearly and logically the facts you find about your company and charge, and use the required reading to support your positions on the issues. Do not repeat or quote definitions. Your use of the required reading to support your opinions (that is, contentions or positions) should demonstrate that you understand the concepts presented.Paraphrase the facts into your own words and ideas, employing quotes sparingly. Quotes, if absolutely necessary, should rarely exceed five words. Academic papers at the master’s level should include citations and references. Look at different sources, especially credible and reputable resources such as The New York Times, The Wall Street Journal, Businessweek, and The Economist, to find the information for your paper. Also use the Trident Online Library databases such as ProQuest and EBSCO to find the information for your project. Your discussion on each topic should be a synthesis of the different sources. Taking shortcuts on the number and quality of your sources will result in a poor-quality marketing plan that will be of no use to your client.Also, it is important that you reference your sources throughout the text of your marketing plan. Take the following paragraph as an example:“As a result, telephone interviewers often do not even get a chance to explain that they are conducting a survey (Council for Marketing and Opinion Research, 2003), and response rates have steadily declined (Keeter et al., 2000) to reported lows of 7% (Council for Marketing and Opinion Research, 2003). This decrease presents a problem because not only does it increase the cost of conducting telephone surveys, but it also leads to questions concerning the generalizability of the results (Struebbe, Kernan & Grogan, 1986; Tuckel & O’Neill, 2002).”There are different citation and reference formats such as APA, MLA, or Chicago. You need to use APA citation and reference format for this course. Also note: The marketing plan should use third person business writing. Avoid “we,” “our,” and “you.” Do not use contractions in business writing.Here are some guidelines on how to conduct an information search and build critical thinking skills.Emerald Group Publishing. (n.d.). Searching for Information. Retrieved from http://www.emeraldinsight.com/learning/study_skill...Emerald Group Publishing. (n.d.). Developing Critical Thinking. Retrieved from http://www.emeraldinsight.com/learning/study_skill...Guidelines for handling quoted and paraphrased material are found at:Purdue Online Writing Lab. (n.d.). Academic Writing. Retrieved from https://owl.english.purdue.edu/owl/section/1/2/Purdue Online Writing Lab. (n.d.). Quoting, Paraphrasing, and Summarizing. Retrieved from https://owl.english.purdue.edu/owl/resource/563/1/Purdue Online Writing Lab. (n.d.). Avoiding Plagiarism. Retrieved from http://owl.english.purdue.edu/owl/resource/589/1/Your paper consists of arguments in favor of your opinions or positions on the issues addressed by the guidelines; therefore, avoid the logical fallacies described in the following resource:Purdue Online Writing Lab. (n.d.). Logic in Argumentative Writing. Retrieved fromhttp://owl.english.purdue.edu/owl/resource/659/03/Module 5 - BackgroundPricing and Marketing Plan Implementation Bailey, C. D., Hair, J. F., Hermanson, D. R., & Crittenden, V. L. (2012). Marketing academics' perceptions of the peer review process. Marketing Education Review, 22(3), 263-278.Burnsed, B. (2009, July 23). In luxury sector, discounting can be dangerous. Businessweek.Catan, T., & Trachtenberg, J.A. (2012). US warns Apple, publishers. Wall Street Journal,259:55(March 9):A1.Järvinen, J., & Karjaluoto, H. (2015). The use of Web analytics for digital marketing performance measurement. Industrial Marketing Management, 50, 117-127.Kumar, V. (2016). My reflections on publishing in Journal of Marketing. Journal of Marketing, 80(1), 1-6.Rafi, M. (2011). Ditch the discounts. Harvard Business Review; 89 (1/2), 23-5.Ratchford, B. T. (2009). Online pricing: Review and directions for research. Journal of Interactive Marketing, 23(1), 82-90.Tadajewski, M. (2016). Academic labour, journal ranking lists and the politics of knowledge production in marketing. Journal of Marketing Management, 32 (1-2), 1-18.Wiedmann, K., Hennigs, N., Pankalla, L., Kassubek, M., Seegebarth, B., & Reeh, M. (2010). Online distribution of pharmaceuticals: Investigating relations of consumers' value perception, online shopping attitudes and behaviour in an e-pharmacy context. Journal Of Customer Behaviour, 9(2), 175-199. doi:10.1362/147539210X511362
2 pages
Bottom Up Budgeting
I agree that bottom up budgeting is beneficial because it ensures that nothing in the budget is missed and that everything ...
Bottom Up Budgeting
I agree that bottom up budgeting is beneficial because it ensures that nothing in the budget is missed and that everything has been given the ...
MBA6360 OU Building Better Business Cases for IT Investments Paper
I will need two separate short papers for this business case. I need to submit one paper for Module 6 showing the first 5 ...
MBA6360 OU Building Better Business Cases for IT Investments Paper
I will need two separate short papers for this business case. I need to submit one paper for Module 6 showing the first 5 steps of the business case. Then I need to submit a following paper for Module 7 showing step 6. They will both build off each other. Therefore, I am submitting them together as a question. The break point between the two papers is denoted by asterisks. My professor has a certain style that he likes our papers to be in. I will supply an example of a past paper in the attachments.
Read (1) "Building Better Business Cases for IT Investments" (Ward et al., 2008). Develop a benefits table along with first five (5) steps for an IT project using the framework from the first reading.
Here is the option:
Use the NYU case provided, NYU Langone Medical Center Goes Paperless
In making your benefits analysis for your business case, follow the six steps approach by Ward et al. (2008) closely. Your analysis should be presented in the same paper format as you have used in the previous modules. Labeling steps 1 through 5 will be helpful to the reader:
Introduction
Step 1: Define Business Drivers and Investment ObjectivesFILLER TEXT Step 2: Identify Benefits, Measures, and OwnersFILLER TEXT Step 3: Structure the BenefitsFILLER TEXT Step 4: Identify Organizational Changes enabling BenefitsFILLER TEXT Step 5: Determine the Explicit Value of each BenefitFILLER TEXT Note: Step 6, Costs and Risks analyses will be done in Module 7
FILLER TEXT Conclusion (Only conclude your benefits analysis at this point)
ReferencesFILLER TEXT FILLER TEXT
Appendix:
Visuals
Provide your benefits table similar to Figure 5 from the main reading, Building Better Business Cases for IT Investments (Ward et al., 2008, p.11)
A table of your assumptions for the benefits you identified and estimated
Summary of Learning
Note: The page limitation for the first stage of the business case is two (2) pages, plus references, visuals, and learning summary. I will provide a sample paper to reference the style that my professor wants.
*********************************
Building on Module 6, read "Measuring and Reducing Total Cost of Ownership" (Woodward, 2016). Use the TCO framework from the reading to help structure and estimate Total Costs of Ownership (TCO) along with your ROI calculation. Also identify risks associated with the IT initiative along with a completed risk assessment.
Within Step 6: Identify Costs (TCO), Risks, and calculate ROI
Estimate TCO using "Measuring and Reducing Total Cost of Ownership" (Woodward, 2016) along with this TCO and ROI template (Note: Most cost numbers need to be researched and estimated along with your assumptions made)
Identify and assess risks using the matrix introduced in the Module Slides
Visuals for Step 6 (required)
Provide TCO (provide explanation and assumption for each cost estimation) and ROI Table
Provide Risk Assessment Table
Once the above is done, combine your part 1 (from Module 6) and part 2 analyses into a complete business case. Here is the overall structure of your business case:
IntroductionFILLER TEXT FILLER TEXT Step 1: Define Business Drivers and Investment ObjectivesFILLER TEXT Step 2: Identify Benefits, Measures, and OwnersFILLER TEXT Step 3: Structure the BenefitsFILLER TEXT Step 4: Identify Organizational Changes enabling BenefitsFILLER TEXT Step 5: Determine the Explicit Value of each BenefitFILLER TEXT (Note: the above are from Part 1)FILLER TEXT Step 6: Identify Costs (TCO), Risks, and calculate ROI
Conclusion (Your recommendation for the investment based on your interpretation of the benefits, costs, and risks analyses)
ReferencesFILLER TEXT FILLER TEXT
Appendix:
Visuals (required)FILLER TEXT FILLER TEXT
Provide your benefits table similar to Figure 5 from the main reading, (Ward et al., 2008, p.11) along with your assumptions (You did all these in Module 6)
Provide TCO table and ROI calculation within paper (in addition, attach the TCO &ROI spreadsheet along with your final paper)
Provide Risk Table
Summary of Learning
Note: The page limitation for the final business case (combined with Parts 1 and 2) is four (4) pages, plus references, visuals, and learning summary.
FILLER TEXT
Legal Memorandum Intentional Torts
Review the fact pattern below and prepare a memo of no less than 2 but no more than five pages to your supervising attorne ...
Legal Memorandum Intentional Torts
Review the fact pattern below and prepare a memo of no less than 2 but no more than five pages to your supervising attorney outlining:The relevant factsAll possible tort liability against the client and defenses to the tort claimsAll possible tort claims the client may have against other parties and any defenses against the client's tort claimsFact Pattern
JWU Negotiation Strategies for Women Case Study Paper
Negotiation Strategies for Women
The case study, Negotiation Strategies for Women, deals with the topic of negotiations an ...
JWU Negotiation Strategies for Women Case Study Paper
Negotiation Strategies for Women
The case study, Negotiation Strategies for Women, deals with the topic of negotiations and gender. It pertains directly to the topics covered in chapter 10 of your textbook. It is taken from articles published by the Program on Negotiation at Harvard University. Read each article and provide your analysis and opinion to answer the questions.
#1: Identify and list four (4) specific issues of your choice discussed in all the articles pertaining to gender differences in negotiations.
#2: Describe in your own words each issue and explain in detail why you believe each issues is important to understanding gender differences in the negotiating process.
#3: Analyze how understanding each issue will enhance your ability to negotiate with the opposite gender in future. Women – How can you use this information to be a stronger negotiator? Men – How will you negotiate differently with women with this new knowledge?
Reflection:
Critique the Negotiation Strategies for Women report for its overall value. Identify the one article that you feel was the most valuable to you and explain why? Explain how this report is important to study of negotiations?
Capella University Costco Company Data Analysis Results Effectively PPT
Create a 9-slide PowerPoint presentation that interprets four of the graphs from the report you created in the last two as ...
Capella University Costco Company Data Analysis Results Effectively PPT
Create a 9-slide PowerPoint presentation that interprets four of the graphs from the report you created in the last two assessments. You have the option of recording a voice-over of up to 10 minutes or including detailed presenter's notes in the PowerPoint slide deck to explain the points in each slide.The ability to translate analytic results into clear, concise business language and actionable results is vital for managers and analysts. Managers are often required to present the results of their team’s analysis to executives and must be able to explain the results at a high level as well as understand enough about the details to answer any questions the executives might pose.How much an analysis is valued can depend heavily on how well the results of that analysis are articulated. Communicating the results of your data analysis so the applications to your business are clear and explicit can greatly enhance the value of your analytic work. In this assessment, consider how you can best communicate the results that you wrote about in your previous assessment. Review any feedback you received on your first assessment and use it to enhance this assessment.ScenarioYou are a senior analyst in a business. You may choose any publicly traded company of interest that has practical meaning for you. Your immediate supervisor read your last analytics report on the company’s historical stock performance and was so impressed with your work that she has asked you to present the key points from that report at a company-wide meeting. Your RoleYou have been allotted no more than 10 minutes to present the highlights of your analytics report to an audience from all levels of the company and explain how the results of your analysis apply to the business using four charts or tables from your report.InstructionsCreate a 9-slide PowerPoint presentation with detailed presenter's notes or recorded voice-over in which you present and interpret four graphs from the report you created in the last two assessments. Format your presentation as follows:
1 title slide.
1 introduction slide explaining the business context.
4 graphics slides: one for each of the four charts in your report and your interpretation of each chart.
2 conclusion slides explaining how the data analysis results can be applied in the chosen business context.
1 slide with APA-formatted references.
Additional Requirements
Use short but complete sentences that are clear, comprehensible, and free of jargon for each bullet point.
Include no more than 3 bullet points per slide if possible.
Include APA-formatted in-text citations where appropriate
Ensure your presentation is relevant to and easily understood by everyone in the audience. Remember, you will be speaking to people of all levels in the company.
If you include a voice-over in lieu of presenter's notes, your recording should be no longer than 12 minutes.
Your written communication should be free of errors that detract from the overall message.
Include an APA-formatted references slide at the end of the presentation.
EvaluationBy successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria:
Competency 1: Explain how data management techniques and tools are used to support business decisions.
Introduce the business context.
Explain how the results of your analysis are applicable to the business context.
Competency 4: Present the results of data analysis in clear and meaningful ways to multiple stakeholders.
Interpret or explain the meaning of the two different graphical representations of data.
Format citations and references correctly using current APA style.
Present content clearly, professionally, and logically for the identified audience
Earn money selling
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