Management Communication: A Case-Analysis Approach

timer Asked: Sep 12th, 2013

Question description

Homework Instructions

Carnival Cruise Lines Case Study 5.2.pdf

1. Read the Carnival Cruise Lines Case Study 5.2 on pages 137-142 in Management Communication: A Case-Analysis Approach.  You are to respond in writing to the issues presented in the case:

a. Imagine you are a Carnival Corporation senior manager who has been asked to provide advice to Mr. Gerry Cahill, President and CEO of Carnival Cruise Lines, regarding the issues he and his company are facing.  Prepare a strategy memo to Mr. Cahill that:

i. Summarizes the details of the case.

ii. Rank orders the critical issues and discusses their implications (what they mean and why they matter).

iii. Offers specific recommendations for action (assigning ownership and suspense dates for each).

iv. States how to communicate the solution to all who are affected by the recommendations.

b.  Your memo should provide a detailed explanation of your strategy that demonstrates
clear, insightful critical thinking.  It should be 500-600 words long, with correct spelling, grammar, and APA format standards including two academic sources that are properly cited.

c. Now imagine you are Mr. Gerry Cahill, President and CEO of Carnival Cruise
Lines.  Prepare a business letter to all Carnival Splendor cruisers who have been inconvenienced or disappointed by the events described in the case.

i. Your letter should reflect the precepts of good business letters as discussed in
Chapter 5 of Management Communication: A Case-Analysis Approach.

ii.  Your letter should offer specific actions to address the critical concerns of the

d.  Your business letter should be 300-400 words long with correct spelling, grammar,
and punctuation.

e.  The memo and business letter are to be written from the perspective of communicating after the incident; i.e. the ship has been returned safely to shore and passengers have returned to their homes.



Studypool has helped 1,244,100 students
flag Report DMCA
Similar Questions
Hot Questions
Related Tags

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors