Description
SUBMIT ASSIGNMENT 2
Using the corporation you chose from Assignment 1, examine its industry. Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.
Write an eight to ten (8-10) page paper in which you:
- Choose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose. Assess how these segments affect the corporation you chose and the industry in which it operates.
- Considering the five (5) forces of competition, choose the two (2) that you estimate are the most significant for the corporation you chose. Evaluate how well the company has addressed these two (2) forces in the recent past.
- With the same two (2) forces in mind, predict what the company might do to improve its ability to address these forces in the near future.
- Assess the external threats affecting this corporation and the opportunities available to the corporation. Give your opinions on how the corporation should deal with the most serious threat and the greatest opportunity. Justify your answer.
- Give your opinion on the corporation's greatest strengths and most significant weaknesses. Choose the strategy or tactic the corporation should select to take maximum advantage of its strengths, and the strategy or tactic the corporation should select to fix its most significant weakness. Justify your choices.
- Determine the company's resources, capabilities, and core competencies.
- Analyze the company's value chain to determine where they can create value using the resources, capabilities, and core competencies discussed above.
- Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
- Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
- Citations and references must follow APA or school-specific format.
- Check with your professor for any additional instructions.
The specific course learning outcomes associated with this assignment are:
- Identify how the six segments of the general environment affect an industry and its firms.
- Identify the five forces of competition.
- Analyze the external environment for opportunities and threats that impact the firm.
- Analyze the internal environment of a company for strengths and weaknesses that impact the firm's competitiveness.
- Use technology and information resources to research issues in business administration.
- Write clearly and concisely about business administration using proper writing mechanics.
Explanation & Answer
Hi, here is your final paper :). I have also attached an outline ;). If you have questions, just shoot me a message okay :)
Running head: WEEK 6 ASSIGNMENT 2
Week 6 Assignment 2
Student Full Name
Strayer University
BUS499 Business Administration Capstone
Dr. Brian Grizzell
August 13, 2018
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Week 6 Assignment 2
Introduction
The key contribution in the great position of apple is their clever marketing. The clever
marketing of Apple led them to achieve this great success in the smartphone business in the
world. Apple organization wants to increase the market share for iphone8 in the world market.
For this, the internal analysis of the Apple organization is required to support the objective of
increasing market share for the iPhone 8. Apple started with creating hardware for computer and
landed on the mobile phone market becoming one of the most recognizable brands in their
respect (Apple Inc., 2014). Their “great product” strategy involves providing the customer with a
premium offering of a product that essentially defines quality. They create fewer variations of
products due to the reason that they have found their niche in the sense that they know which
products perform more and redesign the scope of its implementation over the current design.
Their packaging, offering, plans, and updates are what make their brand a favorite for people and
provide for the competition aspect for the other companies (Apple Inc., 2014).
General Environment
1. Internal Environment
This requires the identification and analysis of the organization’s past financial
performance; marketing strategies; and marketing programs. The Apple organization is the
success model in the global economy, a lot of opportunities are present for the Apple
organization (Carlton & Annotations-Kawasaki, 1997). Apple can capture the low price end
market by offering low-cost products. Apple can explore product differentiation in the market by
utilizing their business competency. Apple can develop business plans to explore its brand image
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in the global market. Thus based on this internal analysis, the Apple organization needs to plan to
increase the sales for their iPhone 8 in the global market (Apple Inc., 2014).
2. External Environment
The company has a worldwide presence with manufacturing units and the raw materials
suppliers in different parts of the world. So the climatic factors and the natural calamities can
have a huge impact on the business of the company. The business operations of the company can
be affected by natural disasters, whether as a result of climate change or otherwise, fire, labor
disputes, public health issues related to the climate change. During these events, the company
will have to face problems with the production and delivery of the products and the demand for
the products might go down due to the gap in the supply and demand situation. The partner
companies that have partnered with Apple will have to face the same consequences and fail to
deliver the products to their customers. This can have a significant impact on the company's
supply chain management. These climatic changes might also restrict the travel arrangements
made for the company...
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