Ethics and workplace writing

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With reference to the advertisement give below on dermitage face cream answer the following questions. A, B, C, D please follow the visual advertisement. And it has to be 1000 words. Plagiarism not more than 20 %

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Details Plagiarism is a form of cheating in which students use the work of others and present it as their own. It may include all or any one of the following - 1. Copy extensively from the work of others (from sources such as books, magazines, journal, web-sites etc) and submit the work as your own. 2. Copy another students' work and submit it for assessment under your own name. 3. Allow another student to copy your work and then submit it for assessment under their own name. What happens if you get caught? The examining body of CBFS may punish offending students in any manner that they deem fit. Typical punishments may range from reduction in grades, making students re-sit modules and even failing students on a module or an entire award. The college considers this form of cheating as a serious offence. Therefore be forewarned! not more then lood (MM 5x4 = 20) Visual Advertisement LESS WRINKLES IN ONLY 60 MINUTES BEFORE AFTER Simulated imagery. Results not typical DERMITAGE THY IT FREE dermitage.com | *$1P applies Source: http://mannmedia.pbworks.com/w/page/106531263/stokes%27s%20weasel%20words Plagiarism Writing: Summary G ک ک ک S S S 1, Plagiarism occurs if you use somebody else's work in an assignment or exam answer, but fail to state where you got the material from. You need to be also very careful about the amount of words you are using from somebody else's work. 2. It can happen in any type of assessment where you are given the questions or tasks in advance. 3) If another student uses your work in his/her answer(s), both you and he/she will be punished when caught. Punishments for committing plagiarism can be very severe. no 3 Date: Signature Grades given are subjected to External Verification. No grades are Final The user ID and Password for submitting the soft copy of the report through TURNITIN are as follows: Enrolment Password: tw2s2 Class ID: 18391182 Submission time and date You should submit the assignment by the time and date mentioned otherwise a 'NS' will be awarded. Fill in the form cover and staple it with your assignment. Make sure that all the relevant details are complete. Assignments must be submitted by the due date. Scenario or Tasks Ethics are principles of right and wrong. A workplace writer has an ethical responsibility to present the information in a clear, concise and accurate manner. Disseminating false information is both illegal and unethical and this includes hiding the truth or presenting facts wrongly. The visual advertisement below is from a retail chain store. It displays an unethical approach towards marketing. انها ر With reference to the advertisement given below on 'Dermitage face cream', answer the following questions: (a) Do you find anything unethical about the advertisement and approach taken? If 'Yes' describe. (b)Why do you think the advertisers used this approach? Discuss in detail. (c) Has the visual accurately represented the truth? If not, why? (d)What would you do differently to sell this product in order to make the persuasive advertisement ethical? mil COLLEGE OF BANKING AND FINANCIAL STUDIES DEPARTMENT OF UNDERGRADUATE PROGRAMME B.Sc. in Accounting, Auditing and Finance /BBA Technical Writing-2 ASSIGNMENT BRIEF Weightage: 20 % Student Name Semester Summer 2018 2 Month / Year Ethics and Workplace Writing Assignment Title Module Technical Writing - 2 Assessor H. H. Siddiqui 15.07.2018 Internal Verifier Dr. Salman Nusrat Start Date: Due Date: 16.08.2018 20 Maximum Marks Required Work, Format and Grading You must submit the following by the assignment due date: a) Completed answers to each task, making sure that you fully address each of the outcome criteria. b) Answer all questions separately. Assignments without TURNITIN report will not be accepted. Resources: You need to demonstrate a confident application of the theories to the assignment task. The theoretical underpinning of your observations and deliberations should also demonstrate a good understanding of the subject by the way that your analysis is structured. Guidelines and further information about assignment: Assignment must be submitted with the "Turnitin” report. If the report generated indicates a similarity index percentage of 20% or more, a review of your assignment is necessary to ensure the same is reduced to less than 20%. Student declaration: I certify that the work contained in this assignment was researched and prepared by me: 1
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Running Head: ETHICS AND WORKPLACE WRITING

Ethics and Workplace Writing
Student’s Name
Professor’s Name
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ETHICS AND WORKPLACE WRITING

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Ethics and workplace writing
Ethical and workplace writing must reflect what is right as well as fair. An organization’s
principles need to reflect equal opportunity for everyone, social responsibility and honest
advertising. Ethical decisions in an organization are termed as the right decisions and
organizations need to adhere to them. Therefore, with such kind of mutual understanding, ethical
decisions help an organization create greater efficiency as well as productivity. They also aid in
creating public trust.
Evidently, the advertisement on Dermitage face cream is unethical. From the visual
advertisement, it states that an individual will have less wrinkles in only 60 minutes. Besides,
there is also an ad on free trial. Dermitage face cream does not make accurate statements in its
advertising campaign. Dermitage face cream also exaggerates on the characteristics of the
product to make it as attractive as possible. Notably, advertising is an integral part of a business
entity. Advertising persuades consumers to purchase products (Ullah, & Hussain, 2015).
Therefore, when there is false advertising as evident in the case of Dermitage face cream, it
results in misleading consumers into buying a product that does not satisfy their needs and
preferences. Nonetheless, from the customer complaints, customers st...


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