WEBD122 Assignment 7: Understanding KPIs

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Assignment 7: Understanding KPIs

Please note, points will be deducted for overuse of citations. Please read the information related to this weeks points and paraphrase it and/or provide your thoughts and ideas on what it means to you in relationship to the knowledge that you have thus far.

Assignment Instructions:

Explain KPIs what are they, as they apply to web analytics.
Explain your position if you agree or disagree with their relevance in web analytics.
Explain your position.

Class: You may find newer and older resources listed each week in the Lessons and Assignments; however, the older resources are still relevant in content and concept. The relevancy is noted in that they build on the structural foundation of web analytics. We must be aware that Web Analytics is always in motion, and organizations are seeking to create actionable insights driving the decision making process.

Class, please feel free to explore your own research for eBooks, journals and articles that best answer the topics and assignments. Do your best to locate resources that are no more than three (3) years old. PLEASE DO NOT USE WIKIPEDIA AS A RESOURCE AND OR REFERENCE.

Please be sure to review Lesson 7 for a complete listing of many resources you may find useful and relevant.

Helpful Assignment Articles Web Links and Readings:

KPI Example PDF Report

2014: Top 5 Google Analytics KPIs: A Beginner’s Guide to Web Analytics http://www.datapine.com/blog/top-5-google-analytics-kpis/

2012: http://www.kaushik.net/avinash/measure-choose-smarter-kpis-incentives/

2011: http://www.kaushik.net/avinash/best-web-metrics-kpis-small-medium-large-business/

2010: http://www.kaushik.net/avinash/web-analytics-101-definitions-goals-metrics-kpis-dimensions-targets/

2009: http://www.kaushik.net/avinash/insights-web-analytics-kpi-measurement-techniques/

Transcript Link

Please submit a Word Doc with your answers in 500 words or more, and use APA references in support of your answers. Be sure to place your Name and Class on your submission, for example:

Smith, John
WEDB122 I001 Fall 12

Assignment 7 Readings: Please review the Week 7 Lesson for the reading materials.

Assignment Objectives:

Describe Key Performance Indicators (KPI)
Describe KPIs and their best practices

Demonstrate your ability to communicate your position

Grading Rubrics

WEBD122 Intro to Web Analytics Assignment Rubrics

Week 7 Assignment Grading Rubric
All written assignments will be assessed according to this rubric.

Requirements

Points

Explain KPIs what are they, as they apply to web analytics. Describe Key Performance Indicators (KPI)

27

Explain your position if you agree or disagree with their relevance in web analytics. Describe KPIs and their best practices.

27

Explain your position. Demonstrate your ability to communicate your position.

27

Student submitted a Word Doc for the assignment.

9

Student used APA formatting and citations within the submitted document and references used.

10

Spelling and grammar errors -1 @

Assignment Late Penalty (per day late) -10 Max -20 Points

Total Points

Total Points

100

Please No Plagiarism

Please use APA formatting and in text cititation

Tags: WEBD122 Introduction to Web Analytics

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