Description
Instructions:
Discuss why search engine optimization is critical to the success of a Website? Consider concepts such as keywords, meta tags, and Web crawlers.
Search Engine Optimization (SEO) for Small Businesses:
http://youtu.be/yfZZeTTp3Rc
Please No Plagiarism
Please use APA formatting and in text cititation
Explanation & Answer
Attached.
Running head: SEARCH ENGINE OPTIMIZATION
Search Engine Optimization for Small Businesses
Student’s Name
Institution
1
SEARCH ENGINE OPTIMIZATION
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Search Engine Optimization (SEO) is defined as the use of particular techniques that help
improve the ranking of a site or page on a search engine (Jantsch & Singleton, 2016).
Organizations should be concerned with the ranking of their websites since nowadays websites
are considered an integral part of the business’ plan. They link the customers to the company at
all times thus increasing the profit of the company. The consumers are therefore in a position to
find the desired product or service from the website. There are very many websites and for a
company to be accessed on a search engine may be difficult. Studies indicate that two-thirds of
customers do not go beyond the first page of the search (Solutionsarepower, 2009). Therefore,
companies ought to embrace SEO and ask for help from professionals for th...
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