WEBD122 Turbo Charging Your Web Analytics wk DQ

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Programming

Description

Define and discuss Statistical Significance as it pertains to web analytics, formulate your own opinions of what this means. In addition, discuss Segmentation and the different ways of using its power.Helpful Readings: Be sure to review the Week 7 Lessons for additional Reading and Resources materials and information. (You may use these or select your own from your own research)

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Running Head: WEB ANALYTICS

1

Web analytics
Name

Institution

WEB ANALYTICS

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Web analytics refers to the analysis of a particular web data and the visitors of that website
for broad understanding and optimization of web usage. In web analytics, a situation is said to be
statistically significant if it has not been caused by any chance for a statistical significance level
(Cooper, 2012). In my opi...


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