Description
Assignment Objectives:
Demonstrate the ability to analyze emerging global marketplace for potential growth and opportunity.
2–3 pagesAssignment Details:
Mike, one of the marketing strategists on your team, stops at your office door wanting to talk. “We use fabrics that are made domestically; however, there are issues with using these same fabrics globally. There are laws and regulations that prevent us from shipping these fabrics to other countries. This is a huge concern. One of our primary selling points is the consistency of quality of our product.”
You confirm Mike’s concern, “That’s an excellent point,” you say. “Now you’ve just given yourself and our team more work for the presentation. I’m sure that will come up. One of the board members used to run a textile plant in China.”
Mike nods his head in agreement. “I imagine textiles will not be the only resource concern,” he says.
Consider the following in your response:
- Why should resources be a concern in a global strategy?
- What resources may be a concern in the country you selected?
- How will this impact the decision to move to the country that you selected?
- How will this impact your competitive strategy in your global market?
- Review the reference materials on global strategy as there is information that may assist with the assignment.
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Running Head: Development of global strategies
Development of Global Strategies
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Development of global strategies
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Development of global strategies
1. What makes resources a concern in global strategy?
Resources are a major concern in the global strategy. This is because upon a company
becoming global, then it manufactures its products abroad. Thus this makes the need to assess
and evaluate the resources available to it in the global market. Resources include things like
money, personnel, materials as well as the other assets. Like, in this case, the firm is making
fabrics locally thus when the resources are limited it means that it cannot be in a position to
serve many countries. Also, the laws and regulations will not permit the same to happen.
Thus the firm will have to choose...