Description
DISCUSS ALL IN THIS ESSAY OR YOU WILL NOT GET PAID
For this assignment, you will investigate a social media public relations (PR) campaign by an organization. Some examples of platforms are LinkedIn, Twitter, Facebook, Google+, Pinterest, and YouTube. The organizations can be national or can be local to your area. In this assignment, you will need to include the following components: Provide information about the social media platform. Provide information about the organization and its campaign. Discuss the campaign based on the information discussed in the Unit V Lesson. (Is it effective? What, if anything, can the organization do to improve PR through social media?) You will need to reference at least two academic sources. Webpages provided by a company or organization (e.g., an “About Us” page) will be accepted for this assignment as a valid, academic source. Use the standard five-paragraph format (introduction/body/conclusion). APA format should be used. The assignment should be a minimum of three pages in length. Content, organization, and grammar/mechanics will be evaluated. Information about accessing the grading rubric for this assignment is provided below.
Explanation & Answer
Attached.
Running head: UNIT 5 ESSAY
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Unit 5 Essay
Name
Institutional Affiliation
UNIT 5 ESSAY
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Unit 5 Essay
Introduction
Many organizations are using social media tools for their public relations campaign. A
public relations campaign refers to a series of activities that are related to a common goal and the
organization plans for them in advance. The campaign usually has a clear objective for what the
company intends to achieve such as increasing sales, creating product awareness or even increase
customer opinions about a product. Such campaigns often enable organizations to develop a clear
message that is targeted towards a specific group. More often than not, social media campaigns
are targeted towards the entire population.
Starbucks Corporation has maintained the lead in the provision of high-quality coffee in
the market. The company that was founded in 1971 has its headquarters in Seattle, Washington.
The company’s wise customer selection combined with the provision of high-quality coffee has
enabled them to achieve continued success across the world. Currently, Starbucks Corporation
has its operations across 75 regions with a total of 28,218 coffee stores (starbucks.com). The
high-quality coffee is facilitated by the hig...