Prepare a 1,200 word document analyzing critical clinical issues, decontamination, and hazardous materials issues present at mass Casualty Incidents. The assignment should cover key issues identified in the week's readings and incorporate current research on the topic. The assignment should focus on your community or a community of choice if you reside outside of the United States. Remember to support your work with APA references and ensure the document complies with all APA formatting. I encourage you to also use academic, 3 peer-reviewed resources within your assignment in adition to the below books. Koenig, K.L. & Schultz, C.H. (2009). Koenig and Schultz's Disaster Medicine: Comprehensive Principles and Practices. Chapters 3, 12, 13 14, 15, 19, 23, 25, 26 and 27 Nutbeam, T & Boylan, M (2013). ABC Series: ABC of Prehospital Emergency Medicine. BMJ Books. Chapter 34.

Assignment 2: Part B: Your Marketing Plan Due Week 6 and worth 240 points In Assignment 2, using the same company from Assignment 1, you will focus on the company’s mission, introduction, and branding. Note: You may create and /or make all necessary assumptions needed for the completion of this assignment. Write a four to five (4-5) page paper in which you: Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension. Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan. Provide a rationale for your response. Prepare a positioning statement. Include a perceptual map that shows your company's position against its competitors. From this map, create a statement that depicts your position. For example, “Our product is the fastest in its class for half the price.” Note: See pp. 54 - 55 in the textbook for examples of perceptual maps. You may use Microsoft Word, PowerPoint, or other equivalent software to create your perceptual map. Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market. Develop your company's mission statement and company introduction. Use at least three (3) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources. Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are: Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps. Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing. Evaluate the basis for market segmentation and approaches to segmentation. Evaluate target customer segments and positioning products within these segments. Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing. Develop branding strategies for existing and new products. Use technology and information resources to research issues in marketing management. Write clearly and concisely about marketing management using proper writing mechanics. Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found here.

Use the library, Internet, and other reliable and valid resources to assemble a presentation to be delivered to the vice president (VP) of organizational development. This VP has come to you with the following challenge:Apply key elements of effective change management and develop a strategy for the successful implementation of change at the management level, within an organization.Compare and contrast strategies for evaluating change interventions.It has been a while since this VP has done anything relative to organizational design, but he has a desire to research the types of design that might help the organization become more customer focused again. The VP has a strong feeling and belief that a systematic redesign of the organization into a more contemporary model would be beneficial for achieving the levels of customer service of the past. Explain the design possibilities that would potentially lead to this outcome of superior customer service, and make a final recommendation based on your research. Present the different options and at least 3 advantages and 3 disadvantages of each of them. Then, explain the reasoning and logic that helped you arrive at your final recommendation. Complete the following:Study the design possibilities that would potentially lead to the outcome of superior customer service.Develop 4 customer satisfaction strategies, and list 3 advantages and 3 disadvantages of each. Make a final recommendation based on your research. Use the change management processes and knowledge that you have gained in the previous assignments.Explain the change strategy for both your recommendations and for closing the deal with the line managers, expected return on investment, and logic that helped you arrive at your final recommendation.Use a minimum of 1 topic content chart or a description of a model or strategy being recommended and 1 return on investment (ROI) summary chart in this assignment.You should use at least 3 valid graduate-level references and APA formatting.