Description
Write a 175- to 265-word response to the following:
- What marketing challenges would arise should a major health care provider drop a service that is socially popular but economically unprofitable?
- What marketing strategy could be put in place to minimize negative perception by the community?
Explanation & Answer
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Running head: HEALTHCARE MARKETING CHALLENGES
Healthcare Marketing Challenges
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HEALTHCARE MARKETING CHALLENGES
Healthcare Marketing Challenges
Discontinuing a service which is socially popular could pose grave challenges to a
healthcare facility. First, the decision to discontinue the service would imply that the healthcare
facility in question fails to meet the needs of its customers, a challenge which should be the
concern of ...
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