Description
Foreign Marketing
- Write a two- to three-page paper that discusses the marketing process for a product made internationally and then sold in the United States. The purpose of this paper is to give a concrete example of target marketing, segmenting, and other marketing approaches that could be applied. In your paper:
- Explain the marketing mix for your product, namely:
- Product
- Pricing
- Place (distribution)
- Promotion
- Discuss the target market and segmentation for the product you chose:
- What is the product’s target market?
- What is the basis on which the target market is segmented?
- Do you think that this basis is appropriate?
- How might another approach, if any, be beneficial? Why?
- Explain the marketing mix for your product, namely:
The following should be included in document you submit./ I will complete part 1.
- Part 1. I will complete.
- Part 2: Foreign marketing (two to three pages)
Be sure to follow these requirements in your work:
- Type your assignment in an MS Word document (.doc or .docx).
- Times New Roman, 12pt Font, double spaced
- Do not copy word for word from the textbook or any websites you visit.
- Include website URLs for the comments you are providing a response.
- Punctuation, grammar, spelling, and composition are a part of your grade.
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