Apply: Marketing Lemonade Part 1 and Part 2

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Business Finance

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PART 1

Scenario: You are looking for a way to make some revenue as either a for-profit or not-for-profit organization. This organization can market locally, nationally, or internationally. The product that you have decided to sell is lemonade. To make the endeavor work, you will have to define a marketable form of the drink and decide on a target market.

Your marketing team's mission is to prove the company's goals will be met by providing research, strategy development, and the reason why this form of the product is viable. For this part of the project report on the following:

  • Target market
  • Product's definition to the target market
  • Viable pricing strategy
  • Brand's position in the competitive environment

Complete the attached Marketing Lemonade Worksheet.

Scenario: Using the same organization and the lemonade drink, develop an analysis for the bank. The bank will be using this information to make their final decision on how, and if, to fund your company's new and unique lemonade. Through your research, you have found that the bank you will be presenting to is favorable of socially-conscience companies that support local charitable endeavors.

Develop a minimum 350- to 525-word analysis that include the following:

  • Select four of the following methods and explain how they should be used by your company to align best with your target segment and product definition:
    • Advertising
    • Public relations
    • Traditional Digital marketing
    • New Digital marketing techniques (describe)
    • Direct marketing
    • Event marketing
    • Outdoor Advertising
  • Select two of the following forms of sales promotion to promote your product and explain the reasoning for each of your choices:
    • Coupons
    • Deals
    • Premiums
    • Contests
    • Sweepstakes
    • Contests
    • Samples
    • Loyalty Programs
    • Point-of-purchase displays
    • Rebates
  • Discuss ways you can demonstrate to the bank that this company is a socially-conscience organization and will be involved with local social endeavors.
  • Discuss how your company could expand into the global market.
  • Examine promotional methods that could be used to market your lemonade globally.
  • Examine any ethical or moral issues you may encounter while developing and utilizing the various forms of sales promotion.

Unformatted Attachment Preview

Marketing Lemonade Worksheet MKT/421 Version 17 University of Phoenix Material Marketing Lemonade Scenario Your team is looking for a way to make some revenue as either a for-profit or not-for-profit organization. This organization can market locally, nationally, or internationally, and can be a privately-owned company or a franchised organization. The product that you have decided to sell is lemonade. To make the endeavor work, you will have to define the product that you will be selling (that is some marketable form of this drink) and decide on a target market. Your marketing team's mission is to prove the company’s goals will be met by providing research, strategy development, and reasoning why this form of this product is viable In this first half of the project, you will report on the following: • Target market • Product's definition to the target marke • Viable pricing strategy • Brand's position in the competitive environment Complete the following 1. Select a company name and determine the real business world industry of operation. Company Name Industry of Operation 2. Describe in no more than 90 words the new and unique form of lemonade that will be launced by your company. Copyright © 2018 by University of Phoenix. All rights reserved. 1 Marketing Lemonade Worksheet MKT/421 Version 17 2 3. Complete the chart in a total of 90 words describing your organization. Who are they Industry of Operation Mission and Values Differentiation from other organizations 4. Identify the following in no more than 90 words regarding your target market. Composition of target market Segmentation criteria used in idenfitication 5. Determine in no more than 90 words how you will define the lemonade to your target market (include information on packaging, labeling, etc.). How will this add value and differentiate the brand and product from the competition while encouraging the target market to buy? Target Market Definition Differentiation Copyright © 2018 by University of Phoenix. All rights reserved. Marketing Lemonade Worksheet MKT/421 Version 17 6. Complete the chart in a total of no more than 90 words to compare your company with industry competitors. Top Business Industry Competitors Your Company’s Positioning 7. Define the pricing strategy in no more than 90 words that you will use for the introduction of the product. 8. Discuss in no more than 90 words the maturity life cycle stages of your product. Stage of Maturity Life Cycle Discussion 9. Describe in 90 words how you will use suppliers, agents, or distributors to create your distribution channel. Copyright © 2018 by University of Phoenix. All rights reserved. 3 Marketing Lemonade Worksheet MKT/421 Version 17 Copyright © 2018 by University of Phoenix. All rights reserved. 4
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Marketing Lemonade Worksheet
MKT/421 Version 17

University of Phoenix Material
Marketing Lemonade
Scenario
Your team is looking for a way to make some revenue as either a for-profit or not-for-profit
organization. This organization can market locally, nationally, or internationally, and can be a
privately-owned company or a franchised organization. The product that you have decided to
sell is lemonade. To make the endeavor work, you will have to define the product that you will
be selling (that is some marketable form of this drink) and decide on a target market.
Your marketing team's mission is to prove the company’s goals will be met by providing
research, strategy development, and reasoning why this form of this product is viable In this first
half of the project, you will report on the following:
• Target market
• Pproducts’ definition of the target market
• Viable pricing strategy
• Brand's position in the competitive environment

Complete the following
1. Select a company name and determine the real business world industry of operation.
Company Name
Sweet gulp Inc.

Industry of Operation
Fruits juice and beverages

2. Describe in no more than 90 words the new and unique form of lemonade that will be launched
by your company.
Rosemary lemonade is the new product we are launching soon. It is simple whereby it is not too sweet
with little punch of savory from the rosemary. It is a perfect flavor amount likely to be delicious and also
refreshing. In case you would love swapping rosemary for, say, basil or thyme, then it is easy. To come
up with rosemary lemonade, there needs; lemons, springs of rosemary, sugar, and water. We combine
water with sugar and the heat and ensure sugar is dissolved. Sprig is thrown after sugar dissolves. We
allow cooling and then add lemons.

Copyright © 2018 by University of Phoenix. All rights reserved.

1

Marketing Lemonade Worksheet
MKT/421 Version 17

2

3. Complete the chart in a total ...


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