Assignment: Summarize an Executed Marketing Strategy

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Description

Assignment: Summarize an Executed Marketing Strategy

Instructions

For this task, you will create a PowerPoint presentation that indentifies the integration of a marketing study to the recent or future construction of a sport facility. Then, conduct an investigation of current information to review a feasibility study incorporating either a SWOT analysis or breakeven analysis that aided in its marketing methods. Accentuate the influential role of the four C's pertaining to this sport facility by incorporating instituted tables and graphs. Upon examining peer-reviewed journals, describe the affect that marketing practices have on potential consumer's behavior, and then explain how the consumer's decision-making process may affect a sporting event or venue.

Incorporate appropriate animations, transitions, and graphics as well as “speaker notes” for each slide. The speaker notes may be comprised of brief paragraphs or bulleted lists.

Support your presentation with at least three scholarly resources. In addition to these specified resources, other appropriate scholarly resources may be included.

Length: 12-15 slides (with a separate reference slide)

Notes Length: 200-300 words for each slide

Be sure to include citations for quotations and paraphrases with references in APA format and style where appropriate.

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Explanation & Answer

here is the assignment

Construction of a Sporting Facility
introduction


In the construction of a sporting facility, a concrete marketing strategy has to be put in place. In many scenarios, marketing in several construction companies

tends to either be misinterpreted or completely neglected. This is so because generally, applying conventional marketing within the building industry is not always
easy.



This particular research, therefore, tries to clearly examine the construction of a sporting facility from the marketing point

of view. Any given construction company that is mandated in coming up with a sports facility should always be involved in
planning for three working areas. Activities that are project-based, relationship marketing and even marketing-mix related
functions. All these will always give a basis that will be of great importance to any practitioner in the general field of
construction. It will also help in understanding relevant concepts of construction marketing and thus making it easy for
drawing a practical roadmap for work to come in future.

Assumptions



Construction of any sports facility is in most cases characterized by high competitiveness, high risks and

generally low-profit margins when its compared to many different industries. This is so because it is generally
easy to enter into the construction industry than other companies. People or companies with little capital
investments will always find their way into this field. These conditions often lead to relatively higher rates of
failure in the business at large. With this in mind, marketing will, therefore, come up with a competitive
advantage that can be sustained hence construction companies will be able to differentiate themselves from
any of their competitors.

Areas of concern


Marketing in a construction of a sporting facility includes very many activities like;
looking for new clients, seeking new types of construction, identifying new markets,
trying to satisfy all the clients and keeping them very loyal. Marketing resear...


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