You’re the VP of strategy for a grocery store startup (think: Jet.com or Peapod). Your chief analyst is out sick--lot of that going around recently. You need to get a report on the competitive landscape of brick-and-mortar grocery stores to your CEO ASAP. In less than 1 page, single-spaced okay, 12-point font, answer the following two questions:Using the financial ratios below (2nd table), and Ghemawat and Rivkin’s (G&R) ideas on differentiation and cost based competition (use the G&R article for “Creating Competitive Advantage” article) please describe what the ratios tell you about the basic strategies of Whole Foods, Kroger, and Safeway. Where do you see evidence for cost or differentiation strategies? You’ll see that they differ and that they correspond to the real-world strategies of these firms. If you’ve never been to a Kroger or Safeway, just look at these pictures: Kroger & Safeway. All data that is relevant to this case is contained in the table.Based on the Trader Joe’s material thus far (the first case from Week 1 and the podcast assigned for 3B), how you do you think Trader Joe’s fits into this competitive landscape? What do you think their strategies are with respect to SG&A and COGS? What basic strategies (again, from the Ghemawat & Rivkin article) do you think they are using? Describe why you think this by drawing on facts about Trader Joe’s and comparisons with other grocery companies. Note that Trader Joe’s Financial data is not available because they are a private company. Also, this data is available on page 12 of your Trader Joe’s case (those data are in 000’s). Financial TablesIncome StatementWhole FoodsKrogerSafewayRevenue10,107,787,00090,374,000,00043,630,200,000Cost of Goods Sold6,571,238,00071,494,000,00031,836,500,000Gross Profit3,536,549,00018,880,000,00011,793,700,000SG&A and Other Expenses2,988,929,00017,602,000,00010,659,100,000Operating Income547,620,0001,278,000,0001,134,600,000Financial Ratios Whole FoodsKrogerSafewayCOGS/Revenue65.0%79.1%73%Gross Profit/Revenue35.0%20.9%27%SG&A/Revenue29.6%19.5%24.4%Operating Income/Revenue5.4%1.4%2.6%Note: Only use the sources provided (no outside sources)Note 2: for the Competitive advantage reading, only read pages 1-9

"The Necklace" is an 1888 short story by French writer Guy de Maupassant. It is known for its twist ending, which was a hallmark of de Maupassant's style. The story was first published on 17 February 1884 in the French newspaper Le Gaulois Read and write a summary of the book

Target Marketing Essay Choose a business-to-consumer (B2C) or business-to-business (B2B) company that uses target marketing. Then, you will need to complete the following list: Briefly introduce the company you have chosen. Gather examples of its activities and products that support its business model. Remember to properly cite and reference the sources of information you find. You should have at least two references from business-related or news websites. Explain each of the four bases for segmenting consumer markets or each of the five bases for segmenting business markets. In the company you chose, describe which of these bases for segmenting markets is used, and describe how the selected segmenting options are achieved. Examine how these factors influence the promotional strategies of your chosen company. Your essay must be at least four pages in length and double-spaced, not counting the title and reference pages. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Use APA style guidelines for formatting.