For this assignment, you are asked to determine your own personal leadership style. Start by taking the self-assessment from the MindTools website: (https://www.mindtools.com/pages/article/leadership-style-quiz.htm). Next, complete the required Goleman reading. Develop an understanding of your leadership style.Goleman, D. (2000, March-April). Leadership that gets results. Harvard Business Review. Retrieved from http://www.powerelectronics.ac.uk/documents/leader...Based on your experiences, current readings, work experience, education, and use of self-assessment instruments, describe what you think your personal leadership styles are. Include the following in your response:Develop an understanding of your leadership style(s).What is/are your style(s) and give an example of when you have applied your leadership style(s)?In what ways will this/these style(s) help you achieve your goals?Evaluate yourself relative to emotional intelligence (Goleman article) and explain how you will expand your emotional intelligence.What areas of leadership styles may be shortcomings and how will you improve your leadership?Directions:Write an essay that includes an introduction paragraph, the essay’s body, and a conclusion paragraph to address the assignment’s guide questions. Do not address the questions using a question-and-answer format.Your well-written paper should meet the following requirements:Be 3-5 pages in length, which does not include the title and reference pages, which are never a part of the content minimum requirements.Use Saudi Electronic University academic writing standards and APA style guidelinesSupport your submission with course material concepts, principles and theories from the textbook and at least two scholarly, peer-reviewed journal articles. Current articles are those published in the last five years.It is strongly encouraged that you submit all assignments to the Turnitin Originality Check prior to submitting it to your instructor for grading. If you are unsure how to submit an assignment to the Originality Check tool, review the Turnitin Originality Check–Student Guide for step-by-step instructions.In advance of submission, review the grading rubric to see how you will be graded for this assignmen

Please note that you are:- required to write reference and in text citation.you are advisedNOT to take any sentence from the external resource without paraphrasingIf you had to you must do in-text citation right after the sentence. this is allowed for few sentences not all paragraph.

I just need step 7 (1 page) and Segmenting from step 8 (roughly 2 pages)Project 4: Developing and Implementing a Marketing PlanStep 7: Develop Marketing ObjectivesThe next component of the marketing plan your team needs to tackle is the strategic analysis report.As a marketing team, you need to decide on the marketing objectives for your target market before you develop your company’s marketing strategy. Marketing objectives translate the company's mission and business into long- and short-term goals. Marketing objectives are usually quantitative and include sales (both in units or dollars), market share, and profitability. They may also include qualitative factors such as quality, customer satisfaction, and social responsibility (Kerin & Hartley, 2017). Knowing exactly where you want to go is essential in deciding how to get there. The objectives have to be measurable, specific, and have a set time limit.Marketing objectives should be challenging but achievable. They are mainly quantitative (with some qualitative ones), and they should be precise and focused.Using figures from your own market research, please include your projected annual...growth percentagemarket share percentagesales (in both units and dollars)average unit priceprofitability percentagecustomer satisfactionCSR outcomesemployee satisfaction rateBe sure to include a time frame. Also, presenting the figures in a table in the end would look professional.Deliverable: By the end of Week 9 prepare a one-page document outlining your marketing objectives. This will ultimately form part of your strategic analysis report. Submit your document to your team’s study group.You will continue your work on a strategic analysis report in the next step, where you will begin to examine your market and determine how the company can meet the marketing objectives you identified.ReferencesKerin, R. & Hartley, S. (2017). Marketing (13th ed.). New York, NY: McGraw Hill.Project 4: Developing and Implementing a Marketing PlanStep 8: Conduct a Segmenting and Targeting of the US Market and Product Positioning (STP)The next step in developing your strategic analysis report involves segmenting, targeting, and positioning (STP).Take NoteSegmenting refers to breaking the market down into homogenous groups.Targeting refers to selecting the customer group or groups that you will focus your marketing efforts on. The appropriate segmentation variable is dependent on the needs and wants of customers.These decisions are directly tied to your value proposition and require extensive marketing research on the customers. Once the segmentation variable is determined and the target markets selected, you need to develop a positioning strategy, which refers to the way you want the customer to view the product or service relative to the competition.Describe the market research you would conduct to analyze and segment the US market. Explain how you would select your target markets and explain the process of positioning the company's products or services relative to the competition.Deliverable: By the end of Week 9 detail your STP in a six-page document. This will ultimately form part of your strategic analysis report. Submit your document to your team’s study group.Your overall STP is important, because it will create a foundation for the refinements you will make in the next step, where you will compete and submit your strategic analysis report.