Is it appropriate for IKEA to customize their furniture to each geographic?

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Use the internet give some information to do this assginment. Is it appropriate for IKEA to customize their furniture to each geographic location, for example, differences between U.S. and European furniture? Some companies do not make these changes, but IKEA does and why?

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Is It Appropriate For IKEA to Customize Their Furniture to Each Geographic
IKEA is a company that deals in selling pencils, postcards, and other merchandise. The
company was established by Ingvar Kamprad in Sweden in 1943 and initially started as a mailorder business. The business name IKEA was derived from the initials Ingvar Kamprad, the
name of its founder and Elmtaryd and Agunnaryd, his birthplace. It was not until 1948 that the
company started to explore innovative solutions such as designing furniture and self-assembly as
well as advertising. IKEA was successful in its expansion because it was selling its furniture at
affordable prices while creating them uniquely about its outlets (Hisrich and Kearney, 68). On its
marketing strategy, IKEA allowed its customers before making orders to make an assessment as
well as experience the quality of products. Its significant sales include all the furniture in a house
like tableware, kitchenware, and even lighting textiles among others. IKEA represented home
furnishes that were radiant and modest specific to a given geographical location. Currently,
IKEA is the world’s largest furniture retail store, and there are more than 300 stores across the
globe.
I believe that it was appropriate for IKEA to customize their furniture to each Geographic
so that they can...


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