Essay for tpic

User Generated

urznag291989

Business Finance

Description

HI6006 Student Assessment Details

Assessment 1: Individual Assignment – 20 marks – week 5

Assessment 1

Length and Marks

Criteria

1. Individual Assignment

Write an essay explaining the main strategy development tools and how they are used 1200 words; 20 Marks

Individual Comprehensive discussion of any 4 of the following:

PESTEL, 5F, PROFIT, SWOT, Generic, Ansoff, Ghemawat, with academic references and practical examples.

Write an essay explaining what the main strategy development tools are and how they are used in business.

Your essay must contain a comprehensive discussion of 4 of the following: PESTEL, Five Forces, Resource-Based View, PROFIT, Input/Output, SWOT Analysis (you may include Cross Impact Analysis), Generic Strategies, Ansoff, Ghemawat, with reference to academic journals and practical examples from industry.

Be sure to use paragraphing. In this essay, sub-headings are permitted.

Be sure to reference your sources in-text and provide a list of references at the end in Harvard style.

Please type in Times New Roman 12 point with 1.5 line spacing and page numbers.

Ensure your Student Number and Name appears on the Cover Sheet.

Your final submission is due Friday of week 5 at midnight.

Criteria Marks

Discussion of Strategy Tools

(any 4) Not Evident Basic, correct Mention Evidence

of

Understanding Evidence of Ability to Apply

PESTEL 0 1 2 3

Five Forces 0 1 2 3

PROFIT (may include VRHN) 0 1 2 3

SWOT (may include CIA) 0 1 2 3

Generic Strategies 0 1 2 3

Ansoff’s Model 0 1 2 3

Ghemawat’s AAA Model 0 1 2 3

Essay Quality Length and style is adequate

1 Average quality

2 Good paragraphing, interesting writing style,

Good detailed discussions

3 Excellent

Written work, Evidence of comprehensive understanding

4

Referencing

(in-text and listed at end) Significant errors

OR

Inadequate literature

1 Only minor errors

OR

Just adequate

2 No error and good foundation literature

3 Outstanding effort,

Excellent literature, without any errors

4

Remember that late submissions attract penalties at the rate of 5% per day, unless prior approval (for medical reason) was obtained.

TOTAL /20

HI6006 Assessment 1 Marking Guide

Maximum 20 marks

Unformatted Attachment Preview

HI6006 Student Assessment Details Assessment 1: Individual Assignment – 20 marks – week 5 Assessment 1 Length and Marks 1. Individual Assignment Write an essay explaining the main strategy development tools and how they are used 1200 words; 20 Marks Individual Criteria Comprehensive discussion of any 4 of the following: PESTEL, 5F, PROFIT, SWOT, Generic, Ansoff, Ghemawat, with academic references and practical examples. Write an essay explaining what the main strategy development tools are and how they are used in business. Your essay must contain a comprehensive discussion of 4 of the following: PESTEL, Five Forces, Resource-Based View, PROFIT, Input/Output, SWOT Analysis (you may include Cross Impact Analysis), Generic Strategies, Ansoff, Ghemawat, with reference to academic journals and practical examples from industry. Be sure to use paragraphing. In this essay, sub-headings are permitted. Be sure to reference your sources in-text and provide a list of references at the end in Harvard style. Please type in Times New Roman 12 point with 1.5 line spacing and page numbers. Ensure your Student Number and Name appears on the Cover Sheet. Your final submission is due Friday of week 5 at midnight. 1 HI6006 Assessment 1 Marking Guide Maximum 20 marks Criteria Discussion of Strategy Tools Marks Not Evident Basic, correct Mention Evidence of Understanding Evidence of Ability to Apply PESTEL 0 1 2 3 Five Forces 0 1 2 3 PROFIT (may include VRHN) 0 1 2 3 SWOT (may include CIA) 0 1 2 3 Generic Strategies 0 1 2 3 Ansoff’s Model 0 1 2 3 Ghemawat’s AAA Model 0 1 2 3 Essay Quality Length and style is adequate Average quality Good paragraphing, interesting writing style, Good detailed discussions 3 Excellent (any 4) 2 1 Referencing (in-text and listed at end) Significant errors Only minor errors OR Just adequate 2 OR Inadequate literature 1 No error and good foundation literature 3 Written work, Evidence of comprehensive understanding 4 Outstanding effort, Excellent literature, without any errors 4 Remember that late submissions attract penalties at the rate of 5% per day, unless prior approval (for medical reason) was obtained. TOTAL /20 2 . 2 中 & Assignment Index [word ilimet Brod select an organisation and one Product Summary company pale ground ) NOT COUNTED IN WORD LIMIT Introduction Chow your repout goes) 2. External Analysis 1 210 PESTL 21 22 2.3 2.4 trignment 3Y 925 Part 1 7150 word 3 3. Poseter's 5 forces strategies (3.1, 3.2, 3.3, 3.4,359 by Parga hemato at CCACE strategy) 41 42 lyg 4.4 Swot Analyses l Genvie strategy conclusion and recomendation 5: 6 swot stands Swot ANALYSIS for ? S: Strengths Ws weaknesses oi opportunities to threats PESTEL ANALYSIS PESTEL stands for å A pestel analysis is a framework is tool used P - Political by marfactors to analyse E Economic and monitor the macro S Social enviornmental factory that have T Technological an impact on an ouganisation. E Envionmental the result of which is used to h Legal identify threats and wealpresses which is used in a swot analysis, TEconomic I Political (social V PESTEL [ Legal Technological Enviornmented
Purchase answer to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

hey..please check your work and get back to me incase of anything...otherwise, please invite me for future questions

Developmental Tools

1

DEVELOPMENTAL TOOLS

Student’s Name

Course
Professor’s Name
University
City (State)
Date

Developmental Tools

2

STARBUCKS CORPORATION AND ITS COFFEE PRODUCT.
Executive Summary
The paper discusses how Starbucks Corporation operating in the beverage industries can
use a mix of developmental tools to come up with strategies that can be used by management to
bring out the best for the company. The company has coffee as one of its products, and the paper
dig dips to analyse different strategies that can be used to ensure the company maintains its
market position. PESTEL Analysis can be used by the company to make arrangements to deal
with external forces that affect the firm. Dealing with external forces helps firms remain
committed to the primary purpose of serving the customers. Michael porters five forces analysis
is covered suggesting strategies that can be used by the firm to help achieve a competitive
advantage and to help it adjust to take control of the forces from customers and the suppliers.
Further, Ghemawat’s CAGE framework is covered to show how the firm can deal with
forces that are as a result of expansion beyond the country of incorporation. Different countries
have different conditions of operation, and this framework helps adjust to the specific
requirements in those nations. Finally, the paper covers the SWOT analysis that analysis both
external and external forces that affect the business. SWOT analysis gives a company a better
understanding of their competencies and weaknesses. The paper winds up with a conclusion of
these four tools and a recommendation to Starbucks Corporation.
Company’s Background
Starbucks is an American company that deals with coffee chain business. It was founded in
1971 and it has evolved to become of the most fabulous coffee company in the American soil.
The growth and development can be attributed to its active managers who have made all the
efforts to maneuver challenges that have come across the operation of the company. Through its
administration, the company has been able to acquire other companies a strategy that has
strengthened its market position. One of the most challenges has been competition, pressure from
other players like government as well as meeting the market demands of its customers. The
company believes building loyalty in its customers is the key to the success of any industry.

Developmental Tools

3
1. Introduction

Business setups are not alienated on their own as they are subject to competition from other
players and other factors in the market thus they must be prepared to deal with such forces for
their survival. As such, there is a need for the business managers to remain sound on the best
strategies they are employing to ensure the businesses they manage will achieve their goals and
objectives. The developmental strategy tools are used and can be applicable in Starbucks
Corporation to help come up with different strategies that fit different scenarios that the business
may come across. The paper will discuss four developmental strategy tools that can be applied in
Starbuck including PESTEL, Five Forces, Ghemawat’s CAGE framework and SWOT Analysis.

2. PESTEL
2.1 POLITICAL

Starbucks has been subject to political forces especially on the way it acquires its raw
materials for its products. The only way to survive these forces is to ensure procurement policies
of the countries in which the compa...


Anonymous
Really useful study material!

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Related Tags