Step 1: Watch this movie "Trading Places on video tape, DVD or online TV . This movie depicts several aspects of the business world which are covered in our textbook. As your instructor, I know what the movie is about....I want to know if you can relate aspects of this movie to contents found in our textbook and elaborate on them!Step 2: Write a minimum 1-page report explaining how certain aspects of the movie pertained to the material covered in our textbook. This is going to be a fun assignment because you're going to view this movie in a totally different way. Assignments received that are longer than two pages will be graded down. For example, Trading Places covers such aspects as:Business Ethics,Investments, Securities & Trading,Human Resources Training & Motivation.This is the content I want you to focus on, to get the most possible points. Note: no points or credit for just submitting a plot of the movie. I don't want you to give a cast of characters or to tell me that Valentine was played by Eddy Murphy.The information contained in your summary of the movie you selected, must tie into the Chapters studied in our Text. For example you could state that portions of this movie pertained to Chapter 9 on Human Resources. Next identify which part of Human Resources for example "Orientation" or "Recruiting".the text book is : Business 12th Edition by Pride, William.M, Hughes, Robert. J; Kapoor, Jack R.

APA FORMART, IF USING REFERENCES, APA FORMAT, NO PLAGERIASM, I PUT GRADING RUBRIC IN PARENTHESIS BY EACH BULLET BELOW.CompetencyAnalyze an organization’s value proposition.Distinguish factors that influence buyer behavior.Assess branding strategies for achieving marketing goals.Evaluate current and emerging digital marketing strategies.Determine the success of marketing campaigns using data analytics.Create marketing communication strategies to achieve organizational goals.Student Success CriteriaView the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.ScenarioYou are the Marketing Manager for Canton Inc. Your company is launching 3 different products: soft drinks, smart phones, and headphones. You are excited about getting the opportunity to create a marketing plan for the new product. As the marketing manager, you are tasked to create a marketing plan for one of the new products. You understand that this is a large task, and you have been preparing months for this opportunity. You have so many ideas that you want to include in the marketing plan. The marketing plan will be written for the executive leadership team, so it must be detailed. You understand that in order to engage the executive leadership team, there need to be relevant pictures and images included in the marketing plan.InstructionsSelect one of the products: soft drinks, smart phone, or headphones to create a marketing plan for. Remember your audience as you create your marketing plan, using Microsoft word. Include the following:*Title Page*Table of ContentsExecutive Summary (no more than 100 words) (Comprehensive executive summary.)Introduce the new product. (Comprehensive introduction of the new product. Title page and table of contents) Write a value proposition for the new product and describe the importance of having a value proposition. (Comprehensive value proposition for the new product and description of the importance of having a value proposition.)Distinguish factors that influence consumer buying behaviors by creating a consumer buyer profile for the new product. (Comprehensive consumer buyer profile for the new product.)Describe the branding strategy and discuss how this strategy meets marketing goals. (Comprehensive description of the branding strategy and how this strategy meets marketing goals.)Explain emerging digital marketing strategies that you will use in the social media campaign of the new product. (Comprehensive explanation of emerging digital marketing strategies that will be used in the social media campaign of the new product.)Provide an overview of the data analytics that will be used to measure the success of the marketing campaign. (Comprehensive overview of the data analytics that will be used to measure the success of the marketing campaign.)Create a communication strategy for the new product, and discuss how it will help achieve the organizational goals. (Comprehensive communication strategy for the new product and discussion of how it will help achieve the organizational goals.)Include any relevant pictures or images needed to enhance your marketing plan. The pictures can be that of a generic soft drink can, smart phone or headphones. (Comprehensive use of relevant pictures or images that enhance the marketing plan.)

Assignment Details In this project, you will take on the role of an entrepreneur developing a marketing strategy for a new product to be introduced into a new market. Compile a 15-slide PowerPoint market strategy presentation directed at employees in your new start-up company. The presentation should address the following questions: What is the hole in the market? What value are you creating with this product? Who is the target market? What are your greatest risks and who are your closest competitors? How would you differentiate your product to compete with these competitors? Which of Michael Porter’s strategies, covered in Unit 2, will you use to market this product? Why did you select this specific strategy, and why is it the most suitable one? The main detail and information for your presentation should be included in the notes section so that readers could read through your notes section in the same way they might read a paper. Summary ideas and bullet points should be used in the slides. Submitting your assignment in APA format means, at a minimum, you will need the following: Title page: Remember the running head. The title should be in all capitals. Length: 15 slides minimum Abstract: This is a summary of your presentation, not an introduction. Begin writing in third person. Body: This begins on the slide following the title slide and must be double-spaced (be careful not to triple- or quadruple-space between paragraphs). The typeface should be 12-pt. Times Roman or 12-pt. Courier in regular black type. Do not use color, bold type, or italics, except as required for APA-level headings and references. The deliverable length of the body of your presentation for this assignment is 15 slides. In-body academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged. Reference page: References that align with your in-body academic sources are listed on the final slide of your presentation. The references must be in APA format using appropriate spacing, hanging indent, italics, and uppercase and lowercase usage as appropriate for the type of resource used. Remember, the Reference page is not a bibliography but a further listing of the abbreviated in-body citations used in the presentation. Every referenced item must have a corresponding in-body citation.