-This is a mobile app for Boomers (about ages 60-75) to find recreation and activities in their area.-Stuff to consider about 1000 Boomers retire everyday. On average, they are the wealthiest generation history. Due to better medical care, they tend to be active well past retirement. Most own cell phones,tablets and use both social media and the net regularly.The primary objective for this project is to learn some practical and applied marketing.The app needs to be named and provide details of your product, what the product does, how the product works, what it looks like, Key design elements and what makes it special or unique.Plan Checklist: need a cover page, Flyleaf (optional) - just a place for art, pictures, images, - not required, but nice, table of contents, Executive Summary, (should also serve as the Introduction), Description feature and Benefit Chart (Includes feature and benefit chart, and Includes 4-5 SMART objectives), SWOT with action plan, which will include no less than five factors in each of the four categories, Supply Chain Plan, Segmentation, which will have a minimum of two segments. IMC (Integrated marketing communication) - these will vary somewhat depending on your specific plan, ( A creative brief for each distinct part of your plan and examples of content). Need two advertising or promotional IMC items for your product of service.The written plan will consist of five components:M1: Product selection which is the mobile app for BoomersM3: product description with feature and benefit chartM4: SWOT with action planM5: SegmentationM6: Supply chain planM7: IMC with examples and creative briefsM7: Narrated presentationThe presentation should have professionally prepared slides and the slides should follow this format and sequence:- Cover slide which includes your name and project- Product description with FAB - 2-3 slides- Separate slide for your SMART objectives- SWOT - 4 slides (one each factor)- Segmentation - 3 slides (one each segment)- IMC - will vary, but commonly 3-5 sildes- Closing- Reference list - have a list of all sources other than the course materials (text, module content, 0 used to develop the plan. Include these as your final slide

Written Assignment #1 – Week 2: Having read the material for weeks one and two as indicated in the Course Syllabus, along with the respective Weekly Course Lessons and the Weekly Course Announcement, write a clear and descriptive narrative that:Examines Consequence Management (CM) in the context of response planning. Clearly identify the focus of effort once an incident occurs; and Define the term 'core capabilities' and list those core capabilities that need generally be accomplished in incident response, regardless of which levels of government may be involved. Further, investigate two terror attacks (occurring on US soil or foreign soil) and detail: The methods and motives associated with each of your selected attacks.Whether or not the attack could or should have been considered an act of terror along with the basis for the application of your assessment (Department of State definition, Central Intelligence Agency definition, etc.The stated or assessed intent of the attack.How motive may have differentiated from the underlying intent and whether intent or motive is a better determinant of the nature of an act as one or terror. Research and investigation beyond those materials indicated in the course-ware will be required.Your assignment must be properly formatted and cited using the most recent edition of the APA manual.Your assignment must be a minimum of 750 words, not counting cover page and reference page material. Your writing can be longer, but it cannot be under the minimum indicated word-count for credit.Do not simply list questions and respond – your work is intended to be a complete, integrative narrative that embodies an introduction, a body within which you respond to the targeted questions, and a summary and conclusion.