case study analysies

User Generated

ZBR2020

Writing

Description

Hello, This is HONK KONG DISENY LAND case, and it has to be analyzed. I brought up the questions to analyze the paper. PLEASE FOLLOW THE QUESTION GUIDE TO HELP YOU ANSWAR THE CASE PROBLEM

For the last question, the classical approach, Historic approach, Quantitive approach, and behavioral approach are what I have studied in the management class

Unformatted Attachment Preview

1. Describe the success enjoyed by Disney's first international expansion initiative, Tokyo Disney Resort, and the challenges faced by Disneyland Resort Paris? How do you account for the significantly different results? 2. Using Professor Brannen's concept (Case; Exhibit 2; page 15) of recontextualizing strategic assets i.e. products, practices and ideologies, did Hong Kong Disneyland have an advantageous or disadvantageous position in undertaking this venture? Support your answer using details from the case. 3. What did Hong Kong Disneyland do to ensure the success of the park? Evaluate the structure of the deal with the Hong Kong government, the competition, marketing, operations, human resource management and cultural responsiveness. 4. What problems did Hong Kong Disney experience? How did they attempt to resolve them? Were these attempts successful? 5. The case concludes by listing the pressures facing the management team to "turn things around. What would you recommend to them as you reflect on what you have learned from our text book about culture, the external environment and global management? 6. How can the experience gained from running Hong Kong Disneyland help the Walt Disney Company make prudent decisions about further expansion into the China market? As a management consultant, what might you recommend to them? 7. What course concepts are especially relevant to this case? Please apply at least five such concepts throughout your case analysis.
Purchase answer to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Find the attached completed work, If you have another one, please invite me to bid. Kindly give me a 5 star review to build my profile.

Running head: CASE STUDY ANALYSIS

Case Study Analysis
Student’s Name
Institutional Affiliation

1

CASE STUDY ANALYSIS

2
Case Study Analysis
Question 1

Tokyo Disney resort experienced great success as Walt Disney tries to expand its brand to
the international market. This was mainly due to the huge interest among Asians in Western
cultures that were exemplified in the resort. Out of the annual attendees, 95% were Japanese and
this meant that the people had a great interest in western culture. However, the same success could
not be replicated in France when it opened the Paris Resort. First, the costs overrun the budget and
there was very little interest among the people over American cultures. The number of visitors was
well below the projections and this led to huge losses for the resort. The French considered the
park to be part of American imperialism and this made many people resist visiting the park.
Question 2
Hong Kong Disneyland had several ad...


Anonymous
Very useful material for studying!

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Related Tags