essay for fashion business

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Write a two page paper double spaced, sharing your opinion on trend forecasting as presented by Dr. Leslie Stoel and Laurie Wilson from early September.

What facts, opinions or advice did you take away from the trend forecasting topic and presentations. Do not give me research language from the internet. I want you to think about this topic, what you have learned and share your thoughts on the career/topic. What impressed you, made you think, make you realize you are or are not interested in the topic etc.

Two page, double spaced font size 11

The pictures are the notes I took from the class.

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Fas 101 AnTrend is the general direction or movement of sth over time. Trends represent the evolution of ideas. o What does the fashion forecasting or serend Fashion mean? Predicting trends 2-5 years in adomiedo Using o past trends & sell results o new trends ② used for short-term & long term predictions Fashion forecasts are inputs for planning best case, most likely case & worst case saenart. megatrends who does the forecasting? Fashion forecasters work for: trend analysis firms, large retail Ifashion firms , designers, trade organization. forecasters have many title: Manager of ay Trend Merchandising, Creative director, Fashion Director, o Scan (rend tracking of recent & current trends. - Fashion Sians 2 Fiber, fabric, colors, ho sihonette. . . Consumer Scan: lifestyle i preference, behaving cultural indicator Scan: generational cohats, ethnic olors, emnomic factors, popular culture megatrends challenge of forecasting •Forecast is consistent with wants / needs of target customer o Forecast prodvides unique perspectre •Forecast is future oriented o must be filtered approprate. o What's meant by ' fashion retail planning & buying? process to get produit into retail channel for shoppers to buy • Involves developing budgets and assortmest plans, nego trating with rendos, (poralinating / Collaborating with peony entities Within company Who does planning & buyersening? • Buyers o merchands / merchandisers / me chandise managers. plan nors / allocators, D The Business of Fashion. What draws you to the Fashion Industry? The business of fashion is: Tracking & analyzing Fashion Week trends each scason Tracking & analyzing wide-ranging societal megatrends Keeping a tight focus on & listening to your target customer (who usually has different taste than you!) Coordinating & collaborating with many team members & partners Segotiating by yielding a sledge hammer inside a velvet glove is complex, creative, math oriented, data-driven, analytical, ultra-high-pressure, exhausting, exhilarating Mercedes Benz Fashion Week milan par Fashion New York FASHION Live Growe
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Explanation & Answer

Hallo buddy, find the attached paper. In case you need clarification or edits please let me know. Thank you.

Outline

Introduction
Body
Conclusion
References


Running head: ESSAY FOR FASHION BUSINESS

Essay for Fashion Business
Name
Institution

ESSAY FOR FASHION BUSINESS

2

Trend forecasting is a method that is used to compare the current sales with sales from
the previous periods. Trend forecasting helps companies to gather information on the growth of
the market. Information derived from trend forecasting is used to determine what is to happen in
the future. Experts in marketing do use trend forecasting to know whether future sales will
increase or reduce. Trend forecasting is not used to forecast sales only it can also be used in the
purchase of raw materials (McKelvey and Munslow, 2008).

Dr. Leslie Stoel and Laurie Wilson on trend forecasting focus on the fashion trend.
Fashion trend forecasting as defined by the two scholars is that an innovative program that has
been designed for the sharp and intuitive minds who engage in trend forecasting. They further
argue that fashion trend forec...


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