Services provide an additional form of revenue for companies. The service component can be a standalone offering, or a component of a product offering. In this Assignment you examine either a consumer service or a business service that is a market growth initiative to expand a company’s offerings beyond products.The following Course Outcome is assessed in this Assignment:MT450-6: Apply Marketing Mix principles to business or consumer services.Scenario: Environmentalgear is a home and office products company available online, promoted through a catalog mailed out every six months and through advertising via business magazines. “We make life easier” is their motto. Their logo is:Founded two years ago by a scientist, a product engineer, and a retail marketing expert, this startup started out with home products and, after gaining success, moved on to office devices.Their newest home product is a sleep-enhancing product which involves a light-weight, soft, but supportive neck collar with a detachable eye mask. The neck collar is preset to be the right temperature to induce sleep and yet provide a choice of soft mantras or meditative sounds on very low volume for the best amount of time per scientific sleep research. The wearer can set the sleep time and soft volume choice of sounds that begin to gradually wake them up. The temperature adjusts automatically throughout the night to be the right temperature. It comes in light and dark blue, black, grey, pink, pale green, and white.Their newest office product is a workstation that has built-in lighting (auto-adjusting and reducing blue light depending on the time of day). It also has a built-in fan for protecting the computer’s hard drive, and a built-in white board that can pop-up at the touch of a button and is the length of the desk. The desk has room for up to three monitors and includes a built-in device hub area that is flush with the surface.Existing company home and office products in navy blue, pale yellow, black, grey, pale green, red, and white.Window shades that auto-adjust to your time schedule and light.Blankets that adjust to your body temperature.Home kitchen or office/lab mats that are supportive, sustainable, and natural while providing cushioning for joints.Whole house or office lighting fixtures that adjust to the light outside, the time of day, and your schedule, to reduce blue light as you head towards sleep time and provide optional lighting for winter climates.Sustainable chair matting for offices that are non-skid but allow easy furniture rolling.The company now wants to expand into services.1) Consumer Service: They want to add an at-home service whereby a home ambience consultant will visit the customer at home to help them adjust their home products and make other recommendations for improving the home environment.2) Business Service: They also want to add office consultants who can improve the office ambiance so it will be more conducive to the company’s goals, comfort, and productivity.Choose business or consumer services from above.Provide a synopsis of your research on the Internet regarding any competition.Explain why they might want to add services to their business.Using the marketing mix, provide the 4 P’s of this new consulting service for home or office, developing the particulars that make sense based on the scenario and the real world.Describe how they might want to launch the chosen service and associate them with their branding.

Country Cookin' Inc. begins the budgeting process for the following year in the 1st quarter of the current year. Download this Excel spreadsheet and use the information it contains to:Prepare a flexible budget for sales levels of 26,000, 28,000, and 30,000 smokers.Prepare a performance report based on the actual results, flexible budget, and master budget. Prepare a flexible budget and performance report.Evaluate the first quarter performance of Country Cookin'.PLEASE USE THE EXCEL DOCUMENT PROVIDED....THANK YOU.

Required Resources Stewart, G. L., & Brown, K. G. (2014). Human resource management (3rd ed.). Danvers, MA: John Wiley & Sons, Inc. Supplemental Resources International Society for Performance Improvement. (2013). General format. Retrieved from http://www.ispi.org/ Kouzes, J., & Posner, B. (2012). The leadership challenge: How to make extraordinary things happen in organizations (5th ed.). San Francisco, CA: Jossey-Bass. The Society of Human Resources Management (SHRM). General format. Retrieved from http://www.shrm.org U.S. Equal Employment Opportunity Commission. (2013). General format. Retrieved from http://www.eeoc.gov/Assignment 4: HR Training Class Worth 200 points Imagine that you are a member of the HR department of a small retail company and upper management has asked you to create a new employee customer service training class for all new employees. Write a seven (7) pages paper in which you: Justify the use of a needs assessment of your company’s proposed employee customer service training, stressing five (5) ways in which such an assessment would expose any existing performance deficiencies.Develop a customer service training implementation plan and determine the method of training (i.e., presentation, discussion, case study, discovery, role play, simulation, modeling, or on-the-job training). Justify why you selected the training method that you did. Propose two (2) ways to motivate an employee who has no interest in attending a training class.Develop a survey to collect feedback from the employees who attend the training.Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources. Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are: Design job and task analyses that align with the overall HRM strategy. Design training and development systems to improve employee performance. Use technology and information resources to research issues in strategic human resource development. Write clearly and concisely about strategic human resource development using proper writing mechanics. Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric. Points: 200 Assignment 4: HR Training Class Criteria Unacceptable Below 70% F Fair 70-79% C Proficient 80-89% B Exemplary 90-100% A 1. Justify the use of a needs assessment of your company’s proposed employee customer service training, stressing five (5) ways in which such an assessment would expose any existing performance deficiencies. Weight: 20% Did not submit or incompletely justified the use of a needs assessment of your company’s proposed employee customer service training, stressing five (5) ways in which such an assessment would expose any existing performance deficiencies. Partially justified the use of a needs assessment of your company’s proposed employee customer service training, stressing five (5) ways in which such an assessment would expose any existing performance deficiencies. Satisfactorily justified the use of a needs assessment of your company’s proposed employee customer service training, stressing five (5) ways in which such an assessment would expose any existing performance deficiencies. Thoroughly justified the use of a needs assessment of your company’s proposed employee customer service training, stressing five (5) ways in which such an assessment would expose any existing performance deficiencies. 2. Develop a customer service training implementation plan and determine the method of training (i.e., presentation, discussion, case study, discovery, role play, simulation, modeling, or on-the-job training). Weight: 20% Did not submit or incompletely developed a customer service training implementation plan and did not submit or incompletely determined the method of training (i.e., presentation, discussion, case study, discovery, role play, simulation, modeling, or on-the-job training). Partially developed a customer service training implementation plan and partially determined the method of training (i.e., presentation, discussion, case study, discovery, role play, simulation, modeling, or on-the-job training). Satisfactorily developed a customer service training implementation plan and satisfactorily determined the method of training (i.e., presentation, discussion, case study, discovery, role play, simulation, modeling, or on-the-job training). Thoroughly developed a customer service training implementation plan and thoroughly determined the method of training (i.e., presentation, discussion, case study, discovery, role play, simulation, modeling, or on-the-job training). 3. Justify why you selected the training method that you did. Weight: 10% Did not submit or incompletely justified why you selected the training method that you did. Partially justified why you selected the training method that you did. Satisfactorily justified why you selected the training method that you did. Thoroughly justified why you selected the training method that you did. 4. Propose two (2) ways to motivate an employee who has no interest in attending a training class. Weight: 15% Did not submit or incompletely proposed two (2) ways to motivate an employee who has no interest in attending a training class. Partially proposed two (2) ways to motivate an employee who has no interest in attending a training class. Satisfactorily proposed two (2) ways to motivate an employee who has no interest in attending a training class. Thoroughly proposed two (2) ways to motivate an employee who has no interest in attending a training class. 5. Develop a survey to collect feedback from the employees who attend the training. Weight: 20% Did not submit or incompletely developed a survey to collect feedback from the employees who attend the training. Partially developed a survey to collect feedback from the employees who attend the training. Satisfactorily developed a survey to collect feedback from the employees who attend the training. Thoroughly developed a survey to collect feedback from the employees who attend the training. 6. 5 references Weight: 5% No references provided Does not meet the required number of references; some or all references poor quality choices. Meets number of required references; all references high quality choices. Exceeds number of required references; all references high quality choices. 7. Clarity, writing mechanics, and formatting requirements Weight: 10% More than 6 errors present 5-6 errors present 3-4 errors present 0-2 errors present