Strategic Marketing Plan: Environmental Analysis Week 2

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Strategic Marketing Plan: Environmental Analysis Week 2

Choose a product for an environmental analysis.

Research an environmental analysis for your selected product.

Write a 1,250- to 1,600-word paper in which you include a descriptive analysis of the following:

  • The product
  • Main features of the product
  • Major benefits received by those using the product (How is it innovative?)
  • Current branding strategies
  • A description of pricing used at distribution levels and consumer levels
  • Target market
  • Demographic or psychographic profile
  • Identification of the overall market size
  • Distribution: the plan for distribution
  • Competitors
  • A definition of
  • Competition
  • Current market share
  • Competitive marketing strategies
  • Product attributes
  • Promotion
  • Pricing
  • Services offered
  • Distribution network
  • Discussion of strengths, weaknesses, and competitive trends
  • Financial analysis
  • Overall industry sales and market shares by segment and geographical region
  • Profitability analysis including projected revenues and expenses
  • Other factors, including:
  • Trends
  • Events
  • External conditions that may affect the product launch:
  • Social
  • Cultural
  • Demographic
  • Economic
  • Technological
  • Political
  • Legal
  • Regulatory
  • Ethical factors consideredFormat your paper consistent with APA guidelines.Click the Assignment Files tab to submit your assignment.

Strategic Marketing Plan: Environmental Analysis Week 2 (due 10/5)

Choose a product for an environmental analysis.

Research an environmental analysis for your selected product.

Write a 1,250- to 1,600-word paper in which you include a descriptive analysis of the following:

  • The product
  • Main features of the product
  • Major benefits received by those using the product (How is it innovative?)
  • Current branding strategies
  • A description of pricing used at distribution levels and consumer levels
  • Target market
  • Demographic or psychographic profile
  • Identification of the overall market size
  • Distribution: the plan for distribution
  • Competitors
  • A definition of
  • Competition
  • Current market share
  • Competitive marketing strategies
  • Product attributes
  • Promotion
  • Pricing
  • Services offered
  • Distribution network
  • Discussion of strengths, weaknesses, and competitive trends
  • Financial analysis
  • Overall industry sales and market shares by segment and geographical region
  • Profitability analysis including projected revenues and expenses
  • Other factors, including:
  • Trends
  • Events
  • External conditions that may affect the product launch:
  • Social
  • Cultural
  • Demographic
  • Economic
  • Technological
  • Political
  • Legal
  • Regulatory
  • Ethical factors consideredFormat your paper consistent with APA guidelines.Click the Assignment Files tab to submit your assignment.

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Strategic Marketing Plan: Environmental Analysis Week 2 (due 10/5) Choose a product for an environmental analysis. Research an environmental analysis for your selected product. Write a 1,250- to 1,600-word paper in which you include a descriptive analysis of the following: • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • The product Main features of the product Major benefits received by those using the product (How is it innovative?) Current branding strategies A description of pricing used at distribution levels and consumer levels Target market Demographic or psychographic profile Identification of the overall market size Distribution: the plan for distribution Competitors A definition of Competition Current market share Competitive marketing strategies Product attributes Promotion Pricing Services offered Distribution network Discussion of strengths, weaknesses, and competitive trends Financial analysis Overall industry sales and market shares by segment and geographical region Profitability analysis including projected revenues and expenses Other factors, including: Trends Events External conditions that may affect the product launch: Social Cultural Demographic Economic Technological Political Legal Regulatory Ethical factors considered Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.
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