Description
Brainstorming combines a relaxed, informal approach to problem solving with lateral thinking. It encourages people to come up with thoughts and ideas that can, at first, seem a bit crazy. Some of these ideas can be crafted into original, creative solutions to a problem, while others can spark even more ideas. This helps to get people unstuck by "jolting" them out of their normal ways of thinking.
Therefore, during brainstorming sessions, people should avoid criticizing or rewarding ideas. You're trying to open up possibilities and break down incorrect assumptions about the problem's limits. Judgment and analysis at this stage stunts idea generation and limit creativity.
Evaluate ideas at the end of the session – this is the time to explore solutions further, using conventional approaches.
DISCUSS VARIOUS BENEFITS OF BRAINSTORMING WITH EXAMPLE
Explanation & Answer
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Introduction
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Running head: ADVANTAGES OF BRAINSTORMING
Advantages of Brainstorming
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ADVANTAGES OF BRAINSTORMING
Braining storming is the term of having groups to develop ideas as a technique proposed
by Alex Osborn in the 1950s. He also gave the guidelines that could be followed to allow people
to get together and generate different and multiple ideas (Markman, 2017). Although
brainstorming may have a few shortcomings, the pros outdo them as shown below.
The primary objective of brainstorming ...
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